Chrysler Hands Digital to SapientNitro

AdWeek’s Brian Morrissey has the story. Basically, SapientNitro outperformed incumbent Organic &#151 at least in Chrysler’s eyes &#151 and so the former will now handle digital work for the Chrysler, Dodge and Ram brands. SapientNitro didn’t respond to a request for comment yesterday. Chrysler is pretty hard-ass about releasing news.

This is bad for Organic, which counted Chrysler as one of their biggest accounts.

More: “Universal McCann Picks up Chrysler Media Biz”

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