Colleen Decourcy On How To Win A Cannes Cyber Lion

How do you win a Cannes Cyber Lion? Colleen Decourcy, Chief Digital Officer of TBWA, has the answer. It comes around 45 seconds if you want to skip the run down of her resume. Bottom line: “No one needs another viral video.” :Cough, cough: To all those agencies (and you know who you are) who relay on “viral” videos to bolster your digital campaigns, did ya hear that? Did ya? The internet is a big, bad place. Let’s use it to its full potential, yeah?

More: Do You Support The Humanitarian Lion?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.