How do you win a Cannes Cyber Lion? Colleen Decourcy, Chief Digital Officer of TBWA, has the answer. It comes around 45 seconds if you want to skip the run down of her resume. Bottom line: “No one needs another viral video.” :Cough, cough: To all those agencies (and you know who you are) who relay on “viral” videos to bolster your digital campaigns, did ya hear that? Did ya? The internet is a big, bad place. Let’s use it to its full potential, yeah?
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Learn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!