How do you win a Cannes Cyber Lion? Colleen Decourcy, Chief Digital Officer of TBWA, has the answer. It comes around 45 seconds if you want to skip the run down of her resume. Bottom line: “No one needs another viral video.” :Cough, cough: To all those agencies (and you know who you are) who relay on “viral” videos to bolster your digital campaigns, did ya hear that? Did ya? The internet is a big, bad place. Let’s use it to its full potential, yeah?
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Starting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!