PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Comcast Channels the Everly Brothers in New Spot

From the Martin Agency and Tool director Geordie Stephens comes a new TV spot for Comcast inspired by the Everly Brothers’ much beloved 1958 hit, “All I Have to Do is Dream.” In “Stream, Stream, Stream,” TV-addicted men and women hum the chorus for “All I Have to Do is Dream,” replacing the word “dream” for “stream” to emphasize Comcast’s new Streampix service (see what they did there?). It’s a nice video depiction of this 2009 article from The Onion.

Outside of the Martin Agency’s work, those looking for a slightly more “original” musical ode to Comcast can bump the new viral hip-hop track “Ridin Around and Fixin It,” a lyrical tribute to the day-to-day duties of a Comcast cable repair person. And, if you prefer something a bit more down-tempo and sensual, there’s always the slow jam “I Can Fix Your Cable” for those late-night candle-lit grind sessions. Music video below and credits after the jump.


Agency: The Martin Agency
CCO/EVP/Partner: John Norman
CD/Art Director: Jon Willard
CD/Copywriter: Jesse Gazzuolo
Senior Art Director: Brig White
Copywriter: Andrew Beckman
Agency Producer: Brett Alexander

Prod Company: Tool
Director: Geordie Stephens
EP(s): Brian Latt, Dustin Callif, Oliver Fuselier

Editorial: Rock Paper Scissors
Editor: Biff Butler

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!