This comment, which was posted in “Think Small: George Lois v. Julian Koenig” is by far one of the best we’ve read in a long time.
Writes David Jacobs: I hate these two assholes and the ilk like them who set the standard notion that in order to be successful in advertising, one must act like an arrogant, pompous ass.
Ever since these twits made one or two decent ads, everyone coming up has tried to emulate them by copping their bullshit attitude. Fuck them and Hal Riny too. Total cocks.
Guess what, writing a classic ad is tantamount to farting in your own hand and sniffing it. It means very little in the grand scheme of things. You’re not doctors. You don’t save lives. You wrote “Think Small”. Big fuck.