Mamabistro is all over this advertising shit. It's our influence. Maybe. Sort of. Probably not. It's probably you, the readers, influence. Our parent company has decided to host a panel discussion just for you guys about how to incorporate new technology into your advertising campaigns.

Advertising: The New Creative Agency

WHEN Wednesday, March 26, 7-9 pm; Cocktail reception to follow
WHERE 92YTribeca, 200 Hudson St. (at Canal)
PRICE $75 ($65 for ) $5 surcharge at the door

The Whole Point: As consumers embrace new media, businesses are developing new messages and platforms to communicate with their customers. Technology offers unlimited possibilities for more precise targeting, but which platforms will be the most successful? Hear from innovators and experts in interactive media and digital advertising about what lies ahead.

Panelists will include:

Frank Addante, founder, The Rubicon Project
Trevor Kaufman, CEO, Schematic
Gayle Maltz, director of new media, NBC Universal
Marc Ruxin, SVP, director, digital strategy and innovation, McCann Worldgroup
Guy Wieynk, managing director, AKQA
Dawn Winchester, chief clients services officer, R/GA
Megan McIlroy (moderator), reporter, Ad Age

In the mean time, check out the video above from TED featuring Lawrence Lessig talking about creative development and the law. We heart him. A lot.