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Cool: Jay-Z and Absolut Make a Perfect Pair

Despite the appearance of self-admitted douchebag John Mayer, this is still a pretty cool teaser for a new Jay-Z doc called NY-Z as part of the Absolut concert series. Directed by noted photog Danny Clinch, the film is centered around Hova’s concert at Madison Square Garden but delves into his love of the Big Apple. This is what branded entertainment should be, folks. Too bad we have to wait until March 22 for the full film to debut on the vodka brand’s Facebook site.

Via PSFK

More: “Origin of an Idea: Absolut vs. Art

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