Copy Conundrums

Not to be insensitive, but as I combed the wires this morning, as I do everyday, I got a good laugh from the headline you’re about to read. Yeah, it’s immature of me to point this out, but seriously, who comes up with this stuff?

“Breakthrough Optical Technology To Assess Colon Cancer Risk, Accuracy”

Cue sighs.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.