It’s doubtful that Tiger Woods‘ weekend debacle will hurt his reputation with sponsors.

But that didn’t stop Ken Sunshine, principal at Sunshine Sachs PR, from alleging that it might, on The Early Show. Or it might help him, because whatever may have happened could possibly humanize the golfer.

We’re petitioning for a “nothing-at-all-could-happen” option, because there’s something fun about being right in the middle of the spectrum. But this is America, where the only people we listen to are on one side or another, so.

Zip ahead to 2:20 for the advertising bit.

More: “GM Kicks Tiger Woods To The Curb”