TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

CP+B Names Jay Gelardi Digital ECD

-41CP+B announced today the hiring of Jay Gelardi as digital executive creative director.

Prior to joining CP+B, Gelardi was digital creative director at Sydney-based agency The Monkeys. During his time there he helped lead the agency to six “Agency of the Year” titles from awards shows and Australian advertising publications. Before The Monkeys Jay spent eight years at Agency Republic, London. He has worked with brand including IKEA, Intel, Mercedes, PlayStation, Samsung, Smirnoff and The BBC. Additionally, in 2008, Jay set up Republic Film, “a production company specializing in interactive film and animation,” and in 2011 he co-founded “a Twitter-based charitable venture that translated people’s foul-mouthed tweets into donations to good causes” called Charity Swearbox.

“The Digital ECD is a critical role at CP+B,” said Ivan Perez-Armendariz, executive vice president/chief digital officer, CP+B.  “We’re at our best when it’s filled with someone that has made the choice to live and breathe digital 100% of the time. Jay is someone who really understands that the book of advertising conventions is being rewritten almost on a daily basis. We are thrilled that he is here to help us continue to rewrite that book.”

CP+B’s recent digital work includes a partnership with NBC launching the overall digital experience for NBC’s “The Tonight Show Starring Jimmy Fallon,” as well as the digital transformation of Domino’s.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!