PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

CP+B Rolls Out New Kraft Mac & Cheese Spots

CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, on-point “What I Did For Love” and the nostalgia-laden “Go Ninja, Go.”

The two new 30-second spots are more in the vein of the former, although not as funny or effective, relying more on cuteness than humor. In “Pregnant,” a man eats the macaroni and cheese his pregnant wife requested, claiming that they’re “all out.” As you may have guessed, this is not a smart move and the spot ends just before she claws his face off (okay, not really). “Babysitter” is similarly minded, with a babysitter who will pay the price for helping herself to a late night mac and cheese snack. Stick around for credits and “Babysitter” after the jump.
Credits:

Pregnant

AGENCY: CP+B

VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTOR: Michael Raso

ASSOCIATE CREATIVE DIRECTOR / WRITER: Paul Sincoff

ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: Kyle Jones

VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

SENIOR INTEGRATED PRODUCER: Katie Porter

JUNIOR INTEGRATED PRODUCER: Alina Moeller

PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA

DIRECTOR: Hank Perlman

DIRECTOR OF PHOTOGRAPHY: John Lindley

LINE PRODUCER (PRODUCTION CO): Caleb Dewart

EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen

EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY

EDITOR(s): Jesse Reisner

ASSISTANT EDITOR: Renn Cheadle

EDITORIAL EXECUTIVE PRODUCER: Nancy Finn

POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA

LEAD COMPOSITOR(s): Kelley Bumbarger

EXECUTIVE PRODUCER: Robert Owens

POST PRODUCER: Ananda Reavis

GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA

MIX COMPANY & CITY: Lime Studios, Santa Monica, CA

AUDIO ENGINEER: Mark Meyuhas

AUDIO ENGINEER’S ASSISTANT: Matt Miller

MIX PRODUCER: Kelli Espinoza

MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY

CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon

TELECINE COMPANY & CITY: CO3 LA

COLORIST: Stefan Sonnenfeld

VP GROUP ACCOUNT DIRECTOR: Kate Frazier

ACCOUNT DIRECTORS: Kevin Sypal

CONTENT SUPERVISOR: Audyn O’Rourke

ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein

COGNITIVE ANTHROPOLOGIST: Jenifer Murray

BUSINESS AFFAIRS: Nancy Espinal

PROJECT MANAGER: Gabrielle Granados

 

Babysitter

AGENCY: CP+B

VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTOR: Michael Raso

COPYWRITER: Emily Salas

ART DIRECTOR: Tyler Gonerka

VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

SENIOR INTEGRATED PRODUCER: Katie Porter

JUNIOR INTEGRATED PRODUCER: Alina Moeller

PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA

DIRECTOR: Hank Perlman

DIRECTOR OF PHOTOGRAPHY: John Lindley

LINE PRODUCER (PRODUCTION CO): Caleb Dewart

EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen

EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY

EDITOR: Owen Plotkin

ASSISTANT EDITOR: Renn Cheadle

EDITORIAL EXECUTIVE PRODUCER: Nancy Finn

POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA

LEAD COMPOSITOR(s): Kelly Bumbarger

EXECUTIVE PRODUCER: Robert Owens

POST PRODUCER: Ananda Reavis

GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA

MIX COMPANY & CITY: Lime Studios, Santa Monica, CA

AUDIO ENGINEER: Mark Meyuhas

AUDIO ENGINEER’S ASSISTANT: Matt Miller

MIX PRODUCER: Kelli Espinoza

MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY

CD/ EXECUTIVE MUSIC PRODUCER:  Joel Simon

TELECINE COMPANY & CITY: CO3 LA

COLORIST: Stefan Sonnenfeld

VP GROUP ACCOUNT DIRECTOR: Kate Frazier

ACCOUNT DIRECTOR: Kevin Sypal

CONTENT SUPERVISOR: Audyn O’Rourke

ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein

COGNITIVE ANTHROPOLOGIST: Jenifer Murray

BUSINESS AFFAIRS: Nancy Espinal

PROJECT MANAGER: Gabrielle Granados

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!