TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Creature Launches Social Gaming Platform for DoubleDown Casino

Seattle-based agency Creature has put together a new campaign for DoubleDown Casino, “the world’s only place to play authentic Vegas games on Facebook and mobile devices.”

The campaign launch the social gaming platform with a series of videos that show the service bringing Vegas-style pizazz to boring, everyday situations. In the first spot, “Bedtime” a woman opens the gambling application after her partner falls asleep, spicing up what would otherwise be a night trolling the Internet for kitten photos (not that there’s anything wrong with that). When she opens up DoubleDown Casino, she prompts a cheesy, Vegas-style song and dance routine. The lyrics, of course are about how her romance novel isn’t making the cut and what she really want is slots. The similarly minded “Office” swaps out the bedroom for a bored man at the office who finds DoubleDown a better alternative to going out for fast food.

In addition to the videos, the campaign also features an interactive web experience called Hot Streak Finder. In Creature’s own words: “We asked ourselves, ‘This St. Patrick’s day, what’s the best way to drive traffic to DoubleDown Casino?’ And we answered that question with, ‘by exploding a live-action leprechaun through interactive tickling. Of course.’” Of course, it almost goes without saying.

Stick around for credits and “Office” after the jump.

Credit List — Launch Films

Creature

Jim Haven, Chief Creative Officer/Managing Principal

Steve Cullen, Creative Director

Pat Horn, Associate Creative Director

Shawn Diaz, Art Director

Alberto Garcia-Orte, Senior Copywriter

Ben Latimer, Producer

Amy Vroom, Account Director

Nick Stoolman, Senior Account Manager

Production: Iconoclast-RESET/Paris/LA                                                                                                                                                                                                                              Director: Megaforce
Production Service: UNIT SOFA/Prague
Editorial: David-Inc/SF/LA
Visual Effects and Color: The Mill/LA
Music and Mix: Beacon Street Studios/Venice

Credit List — Hot Streak Finder

Creature

Jim Haven, Chief Creative Officer/Managing Principal

Steve Cullen, Creative Director

Pat Horn, Associate Creative Director

Shawn Diaz, Art Director

Alberto Garcia-Orte, Senior Copywriter

Kaylin Fitzpatrick-Horn, Integrated Producer

Amy Vroom, Account Director

Nick Stoolman, Senior Account Manager

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!