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Crispin, Microsoft Start Making T-Shirts With Rapper Common


What? Every ad agency wants to get in the fashion game? We just talked about Anomaly’s new line of t-shirts. Now we see that Crispin Porter and their client Microsoft are getting in the game. Oh! And rapper Common is coming along for the ride. Notice they’ve let Pharrell drop after the internet exploded with video and quotes of the N.E.R.D lauding Apple.

On Dec. 15, the trio will launch Softwear (ha. ha. ha.) – a line of unisex T-shirts and tops featuring “Geek Chic” imagery from the 1980s. As part of the “I’m A PC Campaign, the shirts will try to tap into the nostalgia of when PCs were just starting to change our lives.” Check the video above for a look at the tees.

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