TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Crispin’s Beta is Up

Ta’other day, @bogusky let us know his agency’s site would be demo’d and a new thinga-ma-bob would land in its place. And then there was light. Above is the intro video, courtesy one Alex Bogusky, who apparently works there.

Some features of said site: A simple setup including video, blog posts, news and tweets about Crispin. Click a button and all that CP+B content is swapped out for info pertaining to whichever button you hit. For example, press the Microsoft button and it all changed to (wa waaaa) Microsoft stuff. Let me google that for you.

Mostly you’ll find the agency’s biggest clients like Microsoft, VW, Burger King, Old Navy, Domino’s, Hulu, Coke Zero and so on. If one thing can be said, it’s simple and supposedly transparent. Apparently the agency will only control some of the video content which means if we say, like, “hey that CP+B agency eats babies” that falsehood would presumably land on the site. But, we’d never say anything like that.

Do you want me to link to it? Not sure I want to give those kids the attention. OK here. beta dot cpbgroup dot com. Go forth, yon wunderkind.

Oh and if you’re particularly interested in recreating the site in its entirety or emulating part of it (because we must all be like CP+B), they’re going to give out the code. Click continued for deets. Basically it looks (to this untrained eye) like Java + a monitter application.

More:Kids These Days: a Cover Letter to Crispin


From the site: “We like sharing. If we wanted to keep things to ourselves, we wouldn’t have built a site that shows you the nasty things people say about us alongside all the nice stuff. In fact, we like sharing so much we’re even going to share this site with you by making Nude, the code behind cpbgroup [dot] com, open source. We’ll be releasing it soon so check back often. And then do with it what you like. Build a website for yourself. Add a module to your existing site. Or, if you’re into sharing too, maybe you want to develop a new module for our site. We can’t promise we’ll use it. But if it’s amazing, we promise we’ll be amazed. Because besides sharing, we also like really smart people.”

Mediabistro Course

Community Management

Community MangementLearn how to engage your audiences and grow your communities! Starting November 5, you'll learn how to create network-specific posts to boost engagement, determine which posts can live on multiple networks, and build and pitch and editorial calendar. Register now!