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DARE Vancouver Tugs on Heartstrings for BC Children’s Hospital Foundation

DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.”

The camapaign utilizes voiceover narrative and simple scenes to focus on the emotional impact of a sick child on loved ones. It’s hard to imagine someone not being impacted by these spots, which are very relatable and seriously depressing. The campaign is intended to “raise general awareness of the hospital and its great needs” and it certainly doesn’t pull any punches in doing so, putting viewers in the uncomfortable position of a teen who is about to hear that her sister was just in a serious accident, a man whose child has been sick for the past six months, or a man who is in the waiting room while his four-year-old niece undergoes cardiac surgery. These are seriously painful moments that DARE Vancouver utilizes to stress the importance of the cause, and they don’t make for easy viewing.

“For a family with a sick child, the struggle can be overwhelming and all consuming, said DARE Vancouver creative director Addie Gillespie. “We wanted to shed light on those moments when everything changes and a family most needs the support of those around them. We also wanted to make the spots relatable – we can all imagine the intense pain these families are feeling and how helpless we might feel in the same situation.”

Stick around for credits after the jump.

Agency: DARE
Creative Directors: Addie Gillespie, Mia Thomsett
Account Director: Natalie Wu
Planning Director: Catherine Piercy
Client: BC Children’s Hospital Foundation
Director of Communications: Stephen Forgacs


TV – Phone Call, Play Area, Waiting Room
Airdate: May 7, 2014
Production Company: OPC
Executive Producer: Harland Weiss, Donovan Boden
Director: Nicolas Monette
Director of Photography: Nicolas Bolduc
Line Producer: Dwight Phipps
Post Production: Saints Editorial
Executive Producer: Tory Osler
Post Facilities: Alter Ego
Online Editor: Steve Mcgregor
Transfer Facility: Alter Ego
Colourist: Tricia Hagoriles
Executive Producer VFX: Cheyenne Bloomfield
VFX Assistant: Michelle Demelo
Audio House: GGRP
Casting/Producer/Director: Alistair Abell
Engineer: Dave Gaudet
Executive Producer: Gord Lord
Audio House: GGRP
Casting/Producer/Director: Alistair Abell
Engineer: Dave Gaudet
Executive Producer: Gord Lord
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