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Archives: December 2007

An Advertising Parable For The Holidays

Start-Up To Watch In 2008: AdMob

AdMob had 1.72 billion impressions in November alone. The company has beaten Google to the punch and is proving industry nay-sayers since 2005 (“Mobile advertising? Never? Bahhumbug!”). As the industry ages (new technologies, unlocked networks, etc.), new and more creative ways of advertising in the mobile space will continue to develop. Mobile advertising is here to stay. In 2008, we expect to see AdMob take advantage of their first mover status and make some serious cash.

Ex-CD Of JWT Ends Up At Starbucks And Lives To Tell The Story

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We got the link to this one in our anon tip box today, which means, that someone out there is at work. Thanks for the link, but you know – go home.

Anyway, Michael Gill, an ex-employee of JWT, is working as a barista at Starbucks. In his new book, ‘How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else,’ (OMG, that title… We gagged on our latte), Gill explains how he went from his 25 room childhood home to turning out coffee.

From CBS News: “He presided over ad campaigns for the Marines, Christian Dior and Ford [at JWT]. For 26 years he climbed the corporate ladder. But he didn’t see the end coming.” Yeah… who is surprised that this guy didn’t see the forest for the trees?

Gill says,

“I mean, it’s one thing to get fired from J. Walter Thompson. It’s another thing to be fired from Starbucks because you can’t even do the basic job.”

We’re all for holiday redemption stories and Gill certainly makes the top of our list. Read it all here.

The No Shit List To End All Lists – #4

Everyone has their end of year lists and we, while more fun, are no different. We’re calling ours the ‘The No Shit List To End All Lists.’ Long winded perhaps, but you get the idea.

We asked a bunch of big deal advertising shop owners, ECDs and a-plus bloggers to answer a series of questions. Now, we promised them all anonymity (when you see the questions, you’ll understand why), but feel free to guess away at who are participants may be. We thank them all.

If you would like to answer these questions to, send us your responses and we’ll post them. Or, do like the great blog Daily Ad Biz did – post your answers on your blog.
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Nameless Advertising Honcho #4

1. What was the worst campaign of the year?

The DraftFCB Wal-Mart campaign that never ran sounded awful, but the winning campaign by The Martin Agency is actually worse.

2. Which was your favorite?

Post Honey Bunches of Oats. The Black woman with the hairnet may be our 21st century Aunt Jemima.

3. Which client is the worst to work (can be one yours, was one of yours or someone else’s)?

Sprint is arguably among the worst clients. Over the years, they have employed some of the top creative shops and consistently produced shit. Even Goodby’s work for Sprint is growing more mediocre by the minute.

4. Which CMO deserves being whacked for his work this year?

Julie Roehm. Um, never mind. The CMO who greenlights the “He Went To Jared” campaign deserves a whack.

5. Which ECD has the biggest ego of the year?

Why stroke their ego by calling them out?

6. Which brand should fire their ad agency pronto and why?

Orville Redenbacher needs to fire the necrophiliacs at CP+B. You don’t fuck with dead people. General Motors should fire its general-market agencies, just to keep Al Sharpton and Jesse Jackson away.

7. Which advertising agency should consider firing its top level management?

DraftFCB is the obvious choice. McCann too.

8. Which agency is likely to suffer (losses, employees jumping ship, revenue slides) the most next year?

See #7. There’s also a quiet story happening with Euro RSCG Chicago. It’s probably the only shop in the city consistently looking to hire, but they can’t convince people to come on board. They’ve created a Wizard of Oz scenario by bringing in clients, but none of them are profitable. The morale and working conditions are Oz-like too-but the HBO Oz. Management even hypnotized Sun-Times columnist Lewis Lazare to write nice things, probably by buying him drinks and lunch.

9. What shop has done the best work in 2007 (other than your own of course)?

Grupo Gallegos, and no one probably even knows who they are.

10. Which broadcast spot made you want to hurl?

Viva Viagra.

11. What was your favorite spot (that your shop did not create)?

Viva Viagra.

12. Who is the most underrated planner around? Does anyone even care about planners anymore?

They’re all overrated.

13. If you had to work for any agency, but your own – which would it be based on their performance in 2007?

Agency Spy. (Editor’s Note: W00t!)

14. Which agency do you think will have a turnaround in 2008?

DraftFCB should turn around and undo the merger. Seriously.

15. If you could steal one talent from another agency based on their work during 2007 (creative director, planner, etc.) who would it be?

I’d steal the creative team responsible for Viva Viagra. But only so I’d have the authority to fire them.

Ad Agency Acquisitions – 200 In Review

Two thousand and seven was a year of acquisitions. So just who bought who? Thankfully, website e-consultancy has got the ball rolling. Here’s our excerpts. Click the link above for their full $12B roster.

WPP Group:

* 24/7 RealMedia – $649m – May

Founded in 1995, 24/7 Real Media provides digital media sales, search marketing, and technology – its media arm is one of the largest CPM media networks, with more than 950 participating sites and 115m monthly unique users worldwide.

The deal will strengthen WPP’s position in online advertising, giving the group added technology and search marketing skills, as well as a presence in Asia.

* Blast Radius – undisclosed – October

Blast Radius, which employs 400 staff, is an interactive agency with experience in building ad campaigns for social networks. It will be aligned with WPP’s Wunderman network.

* Schematic – $100m – September

Schematic specialises in creating branded experiences on emerging digital platforms.

It was recently hired by ITV to design its video-on-demand service and has also done work for the likes of ABC, MTV, CNN and Time Warner.

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Publicis:

* Business Interactif – 137m (pounds) -June

French marketing and advertising group Publicis will merge digital agency Business Interactif, which has offices in France, China and Japan, with its existing digital advertising operation, Digitas.

iCrossing:

* Spannerworks – 10m (pounds) – February

Less than three months after Spannerworks’ main UK search competitor Bigmouthmedia merged with Global Media, UK search marketing agency Spannerworks was acquired by the US digital agency.

* Proxicom – undisclosed – July

The acquisition of the web development agency created the largest privately-held global digital marketing company.

Cossette:

* Dare – 20m (pounds) – July

Cossette acquired the London based interactive marketing agency in a six-year, three-part deal, initially taking a 65.4% ownership stake in the firm.

Syzygy:

* UniqueDigital – undisclosed – March

Unique specialises in search engine marketing, affiliate marketing and online advertising. Clients include Barclaycard, Avis Europe and Sainsbury’s.

Friendly’s Picks Zimmerman

Restaurant chain Friendly’s has selected Zimmerman Advertising to run its account. Adweek doesn’t seem to know who else was involved in the pitch process. Do you? [agencyspy at mediabistro dot com or use the tip box]

Microsoft Gets Down To Two

Microsoft has narrowed its short to two agencies for a new consumer-oriented assignment, said AdWeek.

It’s come down to Crispin Porter + Bogusky in Miami and Fallon in Minneapolis for this estimated $50M account. Nixed were JWT and McCann Erickson in New York. If you recall, Erickson is Microsoft’s lead agency for some reason we cannot, just cannot fathom.

Holiday News

Welcome back from the holiday! Let’s get started…
P.S. If you’re in the office right now and you don’t own the company, it’s best you back away slowly from your desk and reconsider your priorities.

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- The Federal Trade Commission’s new online ad guidelines make the industry breathe a collective sigh of relief. READ MORE HERE

- Online advertising for the first nine months of 2007 was up 15.9 percent, according to Nielsen Monitor-Plus’s latest figures. While still the leading gainer compared to other media. READ MORE HERE

- General Motors Corp., with sales declining and dealers grumbling, will relinquish almost all control of nearly $500 million in regional advertising. READ MORE HERE

- Facing unimpressive pre-Christmas sales, retailers are rolling out after-Christmas discounts to help salvage the season. READ MORE HERE

- Chemistry.com and Eharmony are gearing up for a values based advertising fight. READ MORE HERE

RSS Feed Are On Full. Now Shut Up!

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Okay, we know the new site drives most of you nuts. However, the powers that be at Mother Bistro have taken our harping into account and have instituted full RSS feeds.

Aiight? Now, just hold on a second longer for comments…

Mediaedge:cia Picks Up $250M

Don’t know how we missed this one, but Sony’s Asian media business has gone to MEC. AdWeek is estimating the account at $250M. Starcom, which participated in the review along with Omnicom’s OMD were the incumbents on most of the account.

Get more info here.

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