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Archives: August 2008

Hot Ad (Wo)Man Of The Day: Simon Waterfall

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Meet Simon Waterfall.

Agency: Poke, Co-founder and creative director

Key Work: Unlimited for Orange and Topshop.com

Most Recent Work: Acting as President and overseeing the recent D&AD awards

Little Known Fact: He’s co-designer of a fashion label called Social Suicide.

Quote: “I was exhibiting at New Designers and this guy just came up to me and said “I need that designer.” He found me at the bar, in a green skirt, blue Mohawk and a Walls Ice Cream Tee- shirt, I said of course, come in on Monday. I phoned up my mate who I’d just moved into a house with, he’d just finished college, he was at RCA two years before me, and I said “you know we’d talked about setting up a company someday, well we’ve got out first client, they are coming in on Monday!”

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We’re looking for the best and brightest from account mangers, directors, creatives, producers, planners, etc. A little recognition in this hard ass industry is a very good thing indeed. Know someone who works their ass off and deserves to be the Hot Ad (Wo)Man of the day? Email me at superspyin at gmail dot com.

More: See all the Hot Ad (Wo)Men

Nitro Takes Philly Cream Cheese

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Kraft is a hot mess. Accounts here, there, at the same four agencies again and again. Here’s the story:

JWT’s Toronto office has been handling Philly Cream Cheese for about a year, but just lost it to New York agency, Nitro. Still, JWT will hold it down for the bran in 20 markets outside the U.S.

Now, Nitro beat out defender JWT, DraftFCB and mcgarrybowen. Sigh, okay, but mcgarrybowen is still holding it down. They just won Kraft’s natural cheese creative account from DraftFCB in Chicago.

I mean really. It’s exhausting. That picture up there is of Nitro’s CEO, Chris Clarke. He’s got a little Tommy Boy thing going on, no?

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Popeyes New Spot From Greed, Sex, Drugs & Money

Aside from GSD&M’s internal espionage problems, they also must be a little stoked. Today, the shop will be debuting its new broadcast spots for Popeye’s chicken. The agency also recently scored national, regional and local media buying and planning duties. Okay. Score.

The new brand slogan is “Louisiana Kitchen.” That’s right. The chicken maker has gone back to its down South roots. The new positioning focuses on Popeyes’s process and quality. The advertising introduces a chef, “Ed,” (that’s real Southern) who sits down with shares insights about their food choices and all the work that is behind Popeyes products. For example, Ed tallies up the time and labor cost to prepare the new chicken wrap. He calculates that the 12-hour marinating process, combined with a six dollar hourly rate, means that the guests are actually eating a “$72 Wrap.”

Check it out above. What do you think? The comments section is ready and waiting.

Old Navy Up For Review

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It seems that Old Navy is putting its account up for review. Currently, the brand is using Chandelier Creative and told Tribble that: “We are in the review process with several firms.” The ad blogger also believes that CP+B is in the pitch, though that is unconfirmed. We called over to Crispin, but they never ever comment, so their comment on this is “no comment.”

Anyone know more? superspyin at gmail dot com

A strategic Planner at Chandelier Creative, Lorenzo Martone, was rumored to be getting hitched to uber-fashion designer, Marc Jacobs, in Paris a few weekends ago. Ok. Ossum. Now what the hell is Chandelier Creative?

Other than Old Navy, they apparently also did a “festival walk” for some company called Swire Properties. Don’t ask. The founder and creative director is Richard Christenson who is off the grid. Also, the word on the street is that the staff is made up of the now defunct Suede magazine, which was owned by both Essence and Time Inc. The title lasted just four issues before closing in 2005.

Wish I could tell you more, but Google’s a bust and the shop’s website will “be up in a few weeks.”

If a member of the senior staff is about to marry MJ, one would think that someone would have the good sense to recognize the potential PR blitz that could center around the firm. This is your chance for worldwide attention. How can you botch it? Oh right. You see, this agency is one of those fashionista agencies. They don’t need you to know about their shit, because they’re so damn tight. So tight that they don’t have a working website and may lose Old Navy.

Oh No You Didn’t

This is how I feel when my freelance gigs don’t pay. Heh. Today is my Friday, here’s some fun to watch.

Yet Another Problem With Buying Ads On Facebook

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There are all sorts of issues that crop up when one considers advertising on Facebook. There was the Beacon problem and still, there is that pesky questionable ROI for buyers.

But, here’s a new one – it seems that Facebook’s ad sales team and the social network’s right violations team don’t communicate. No, not at all. I’ve heard more than one accounting of Facebook shutting down brand related sites that are paid “groups.” This is how it goes:

1. Ad agency brand steward buys the ad package from Facebook.

2. They post branded content (videos, blog entries, branded pictures).

3. They create an administrator for the group, which comes with an email address not from the brand, but from the agency (ex. jhovah@adstorm.com).

4. A few weeks go by. Consumers join the group. Download a widget or two and then, BAM!

5. The admin gets an email from Facebook’s Rights Violation team that informs you that they’ve shut down your account.

6. This is where the entire ad team scratches their head in shock and awe. “We spent how much to get shut down?”

7. Next up – contacting Facebook, which is whole other mess of issues.

As ugly and annoying as MySpace can be, perhaps it’s a better bet. From Valleywag: “ComScore reports MySpace served the most ad views on the Web last month and analyst Rich Greenfield says MySpace was able to charge major brands like Sprint, Verizon and Wendy’s more than it used to for many of them.”

Side Note: Advertising Employees And The Election

While we are all busy planning, producing, shooting and coding the next big campaign, there’s a little thing called the Presidential election happening outside the office doors. In an article about Obama’s recent trip to Richmond an advertising executive got some press lines:

Rye Clifton, an advertising executive at the Martin Agency, stands in Starbucks by the glass doors opening into the hotel. When Republican-nominee Sen. John McCain was in town in June, Clifton tormented Shockoe Espresso, a coffee competitor two blocks down the street, by retrieving the still-full mug McCain left behind. He sold the “mug of lies” on eBay for S213.61 and donated it to Obama. The incident so angered the manager of the coffee shop that he banned Clifton from returning.”

Go on Rye! I’m not sure which is more surprising: that he made it out of the office long enough to get in some guerrilla action or that someone paid two hundred smackers for the mug?

Clifton is also the guy behind the video, which took Unilever to task for pushing the pro-women message of the Dove brand with one hand, while the other is totally rubbing some T&A with Axe. Love it.

No Wukkas – The Job Hunt

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Take it from Shannen and Jenny… sometimes you just need a gig. Any gig. It’s time for No Wukkas – The Job Hunt!

1. Media Planner – McCann Erickson, San Fran
Okay, yes. This is at McCann, but in San Fran, which is supposedly a much cooler office than New York. Go for it. Get the full details here.

2. Art Director – Digitas, New York
“You must have strong leadership skills and be able to inspire a team of designers, juggle multiple projects simultaneously, and work closely with clients. You must create a range of concepts and designs for each project.”

Basically, it’s advertising. You MUST be willing to give up your life, but I got a feeling Digitas pays very well indeed. Get the full details here.

3. Digital Media Planner – OMD, Los Angeles, CA
You’re going to need these qualifications: “The candidate should possess a Bachelors degree in Advertising, Media Studies or Communication and possess 2+ years of experience in the field of media.”
Get the full details here.

4. Copywriter – Unknown agency, Atlanta
This ad was posted in the Chicago section of Craigslist, but apparently, they’ll pay to relocate to Atlanta. Why you ask? “This is a rare opportunity for PAID relocation to Atlanta to work under a Creative Director that came to us from a major worldwide agency in London.” Right. While this ad is posted through the very reputable Creative Circle, it still smells sketchy-mcsketchy. If you’re feeling bold or just curious, get the full details here.

5. Account Director, CPG – Lowe Worldwide, New York, NY
You know the drill – you’re going to need a Bachelors degree, a minimum of 8 years account management experience and at least 2 years of experience on a consumer packaged goods account. Oh and let us not forget – “a positive attitude and a sense of humor.”

Get the full details here.

6. Account manager – Yooter Interactive, Allentown, PA
“Yooter is one of the fastest growing social media and search engine optimization companies in the United States. With several fortune 500 firms on the client roster and a powerful niche with online marketing.” Get the full details here.

WPP Is Going To Deliver

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WPP Digital makes acquisitions and strategic investments in companies that improve the WPP’s offerings in the digital space, right? Okay, so know Digital includes something that WPP is calling Deliver. Neal Prescott (pictured above) will be the new unit’s CEO. Prescott was formerly the Executive Vice President and Global Head of Technology Enablement at Digitas. Sounds important.

What does Deliver do per se? It’s sort of like a dating service. A WPP agency needs to build a web experience for one of their clients, so they tap Deliver. The system (or is it a person?) runs through a database of production capabilities in all of its units from Asia to South Africa to channel the assignment to the best qualified shop within the WPP family.

Mark Read, Chief Executive Officer of WPP Digital said in a press release that: “By choosing to utilize Deliver, our agencies will be able to offer clients the best way to do the best work online at the best possible cost.”

All this is pretty vague. The press release (natch) doesn’t mention anything about how it works. What is known is that they can choose to use the system or not, which is kind of stupid. If it’s about price for WPP, which is seems to be, then it should be mandatory that you check the darn thing and see what pops up, rather than just go with your favorite.

I’ll give WPP this… they’re always finding ways to muck up the creative flow with more process.

Advertising Week: It’s That Time Again

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Advertising Week is almost upon us (September 22-26). Mark your calendars. Get pumped. It’s a long, long week. As usual, it’s time to vote for your favorite slogan and icons, one of each will be added to the Madison Avenue Advertising Walk of Fame. Vote here. Nominees are listed after the jump. Warning: As usual, there’s about two thousand entrants in each category.

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