Maybe that right hook from Quinton “Rampage” Jackson in 2007 is still having its effects, but here we have former UFC champ Chuck Liddell and a gal pal butt-naked and working out. Not much more to add except for the fact that TMZ says it’s a viral campaign for Reebok. We’re still awaiting more word from DDB on this, um, vivid effort, but at least let’s hope that Liddell wiped the equipment off after use.
Rules surrounding sponsored competitions are tricky. The fine print can kill you, and your chances of winning money. Such is the case with the Pepsi Refresh Everything campaign thing. You remember the one: they’re giving away $20 million to various charities and what not. Well add another $250k to that because Pepsi broke their own rules. A sexxxy celebrity was involved and now other contestants are pizznissed.
Eric Proulx, take notice. With all the layoffs that we’re commonly used to covering, CNN.com regales us this Friday with a positive tale about Doug Winfield (pictured), a bloke who lost his VP of digital strategies post at Waggener Edstrom Worldwide in Seattle only to pick up a new gig in New York at Publicis unit MS&L thanks to the power of social media.
Winfield says that not only did he join the Social Media Club of Seattle and use LinkedIn to post his resume, but posted a video manifesto on YouTube, created a Facebook fan page and bought Facebook targeted ads. The Northeastern grad tells CNN.com, “I created specific small ads for individual companies that appeared within the news streams and on the walls of people on Facebook. They would see an ad from me that said ‘You need Doug Winfield’ followed by a description of who I am.”
The total cost for his efforts? $170. According to the site, Winfield targeted 20 to 30 companies with dedicated ads. As a result of his two-month campaign, he received 477,000 views within Facebook. Of those, 1,382 people clicked on the ad to see more. While he admits that some called his efforts “creepy,” we say it’s perseverance that paid off.
-Puma-wearers know how to (barely) carry a tune. link
-Newcastle wants you to design its bottle label. link
-Google Ad Planner is now DoubleClick Ad Planner. ZzZ… link
-The Repo Men campaign continues. link
-Toyota’s chief orders communications reform task force. link
More: “Thursday Morning Stir”
-Facebook is opening up an Austin shop with 200 employees. link
-Coda chose Goodness for their upcoming campaign. link
-W+K London will not go bust. link
-Creepy Brooklyn blog tells everyone everything about you when you buy a house. Sucks to be DDB’s Robin Beattie. link
-Embargoes are a bitch. link
-FourSquare advertised with Bravo. That’s weird. link
-Publishing company Meredith ramps up its marketing efforts. link
-In Colorado Springs where the world is full of tit-haters, ChurchEqualsState. link
-All Nippon Airways introduces women-only bathrooms. This won’t cause a debate. link
-Podcasts rake in local ad bucks. link
More: “Wednesday Odds and Ends”
It looks like Goodby is taking a hit in the planning department this week as sources confirm to us that deputy director of brand strategy Rebecca Stambanis has left the agency for Wieden+Kennedy.
Tipsters tell us that that Stambanis, who worked on Nintendo’s “Shake It” effort as well as clients like Haagen-Dazs among other things while at Goodby, is taking on a global planning director role on Nike at the latter agency–though W+K has yet to confirm this officially. Stambanis’s departure marks the second major Goodby defection in the past week following Matt Herrmann, who joined McCann West.
An anonymous source tells us BBDO New York Chairman and Chief Creative Officer Bill Bruce is looking to expand his resume with directing work, and is currently shopping production houses like Ridley Scott Associates.
BBDO declined to comment and RSA did not return a call requesting comment by the time this story was published.
We were able to verify with another source that Bruce is pursuing his directing career. In fact the creative has already broken in with work for New Balance and, we hear, another yet-to-debut campaign. It’s hard to say if or when the change will occur, but after 20 years with BBDO he’s likely ready for the next step.
Jay Russell, GCD at GSD&M is leaving to go to Crispin Porter Bogusky. Heading off with him is
partner Mitch Bennett (Update: Russell as CD, Bennett as ACD). Russell is the CD on BMW and according to a source is well liked by the client.
Tied to the move is speculation that the departure could mean Crispin is making a bid for BMW, but we’re reminded that the client recently awarded GSD&M their global account.
Asked if the agency is planning a move on BMW, a CPB representative responded “As a policy, we never discuss anything related to new business — in or out.” As if they’d have answered that anyway. But the question remains: which car company will Crispin go after? This move certainly hints that the agency is gearing up with car-minded creatives — though we have heard Russell will be working on other accounts once at CPB.
I gather by this ad that after 31 days without sun, people get a little urpy. And by that I mean, it sucks not having sun and though you get used to it, it still sucks. So Tropicana went to the Canadian Arctic and straight up built their own little sun. Nice song, nice execution, nice idea. See it after the jump. Seriously.
See this doggy — he’s cute, in’e? What a nice puppy. You just want to snuggle and play and get his fluffy fur everywhere don’t you? Dogs are a stress reliever! Except raaaaaa it’s the creepiest ad ever. Click continued to learn why. Sorry.