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Archives: July 2010

Droga5 Lures Mother London CD to New York

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Call it a reunion of sorts as agency namesake David Droga announced that Mother London creative director Nik Studzinski is heading across the Atlantic to join Droga5′s New York office as co-ECD. Studzinski, who first met Droga when the former was head of art and the latter was ECD at Saatchi & Saatchi London, will take over on September 1 for Duncan Marshall, who headed Down Under a few months back to assume the ECD post at Droga5 Sydney.

Studzinski, who spent three years as CD at Mother, also served as an ECD at Publicis London for several years.

via Campaign Brief

More: “Droga5 Moves Five

Thursday Morning Stir

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-Former Digitas CEO David Kenny was named president of Akamai. link

-Tricia Clark joined Euro RSCG Chicago as group account director.

-Virgin Atlantic unveiled its new brand identity, which was created by Johnson Banks and VA’s in-house brand design team. link

-DirecTV is kicking off a $100 million marketing blitz to promote its NFL Sunday Ticket package. link

-Former Haagen Dazs brand manager Abigail Marr joined W+K London as an account director on Nokia. link

-Dairy Queen takes a yogurt company to court over the “Blizzard” trademark. link

More: “Wednesday Morning Stir

TM Advertising Lays Off a Handful Including GCD

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It looks like recently installed president/managing partner Becca Weigman is doing a little house-cleaning at TM Advertising.

Sources familiar with the matter have confirmed that the Dallas-based IPG subsidiary let go of a few people, most notably SVP/group creative director Leigh Sander. According to our source, “the new President of TM has done some financial right-sizing, less than 5 people are involved, and further layoffs are not expected.”

More: “Bill Oakley Takes On CCO Post at TM Advertising

Subaru’s Got a Fast Car

I hate Tracy Chapman‘s song, “Fast Car.” It drags on, it’s depressing, and it’s catchy enough to get stuck in my head for days. So, it was with great frustration that the song crept into my mind while I viewed Subaru’s latest commercials for their new 2011 WRX and STI.

Developed by Carmichael Lynch, Subaru’s four new commercials show everyday people (Lewis, Lana, Sandra, Luis, and Danny) speeding with rally driver Dave Mirra as he ducks in and out of turns and “drifts” around concrete columns (yeah I saw Fast and the Furious 3, get off me) while slamming the gear shift up and down. The spots work perfectly with the tagline “Get More G’s,” and we even dig the tennis ball being peeled off the skull. (Why not?)

It’s hard to say which spot is our favorite. Lewis (posted above) is great, expressions on tatted up Luis are priceless, and we have a sneaky feeling that our male readers will enjoy watching the spot with Lana. And you gotta love Sandra! Well done, Carmichael Lynch. Check out the other spots after the jump.

More: “Audi Sticks it to BMW, Mercedes, With Help From Venables Bell

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Wednesday Odds and Ends

-Google is developing a Facebook rival. Watch your back, Zuckerberg. link

-Plus-size models star in a new Girl Scouts PSA (above). link

-eMarketer: Online ad spending to hit $61.8B for 2010. link

-Casino brand Harrah’s Entertainment appointed Walton | Isaacson as its agency of record for the U.S. Hispanic market. link

-Kate Cusick rejoined New York indie shop Gardner Nelson + Partners as partner/project director and will be responsible for leading the agency’s Cablevision assignments.

-Teletoon Canada Inc named Tribal DDB Toronto its digital and social media AOR.

-Harley Davidson, now with built-in iPod Nano. link

-Mazda is promoting the North American launch of the 2011 Mazda2 with a Facebook game. link

-StrongMail announced the acquisition of NYC-based marketing agencies Conversa Marketing and Magnetik and formed a new firm called ThreadMarketing. link

More: “Tuesday Odds and Ends

Michael Jordan, Silly ‘Stache Return in Martin’s Latest Hanes Effort

It looks like Michael Jordan didn’t get the memo concerning all the backlash he received in regards to his odd facial hair from a Hanes ad in May. Hell, even his old pal Charles Barkley chimed in.

Whatever the case, he’s back and so is the ridiculous mustache in this latest Hanes installment from The Martin Agency. Dubbed “Constructive Criticism,” the spot promotes the brand’s Comfort Flex waistband on its underwear. It could be that the spots were all just shot at the same time, but that still doesn’t make His Airness’s grooming style any less distracting.

More: “Leo Burnett Dares LeBron to Step in MJ’s Shoes

DDB Promotes Getting Your GED

In his latest work for the Ad Council, Biscuit Filmworks director Bo Platt takes us on a visual journey of how barriers can be overcome by getting your GED.

In today’s world, having your bachelor’s degree is the equivalent of a GED, leaving a GED to be comparable to graduating kindergarten. Still, education is very important and if one doesn’t possess at least GED status by the time they reach adulthood, they’re in pretty deep shit.

Most who don’t graduate from high school–aside from people with rich parents who have an empire for their offspring’s disposal–end up becoming junkies, criminals or join the military. People in this recent economy would kill for the jobs portrayed in this spot and a lot of those people will have earned college degrees in some kind of field. GED, HS, BFA, PhD or not, the world is no picnic.

More: “Ad Council PSA’s Message: Look Ma, All Hands!

Chiat NY Welcomes Pair of Creative Directors

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While TBWA\Chiat\Day LA has lost its share of creatives over the past, let’s say year, at least the NY office is still hiring. Chiat announced today that it’s hired Sue Anderson and Lisa Topol to serve as creative directors in the Big Apple.

Anderson, who had stints at TBWA\Hunt\Lascaris and W+K Amsterdam, will have primary responsibility for ABSOLUT. Topol meanwhile started her career as a copywriter at Ogilvy before spearheading projects for Nike, Sharp, Jordan and ESPN at W+K New York. At Chiat, she will now lead the Kahlua and Twix business.

More: “Chiat LA’s Stabile Splits for Deutsch

Grey, DirecTV Wax Opulent, Tout Premium Package in Latest Spot

Grey New York and Biscuit Filmworks director Tim Godsall‘s latest output for DirecTV consists of a wealthy Russian who knows and enjoys the finer things in life. He also knows a good thing when he sees it.

We may not be able to lavish ourselves with a house made of gold and a tiny giraffe, though, with five months of DirecTV’s premium package, you can envelop yourself with more movies and shows than you can possibly imagine. Not as cool as having a golden house or a mini-exotic animal but it’s a start. Yzumitelno!

More: “Deutsch Resurrects Chris Farley in Somewhat Gauche DirecTV Spot

DTDigital Launches Jazzy, Clown Car Honda Campaign

Ogilvy Melbourne’s DTDigital unit launched an integrated advertising campaign for Honda Jazz (aka Fit) this week. The campaign sets out to test the Honda Jazz’s “Fits anything you can imagine” tagline that was introduced in 2009 and comes to us courtesy of Young Gun Award-winning creatives Emma Park and Jason Deacon.

In a statement, DTDigital planning director strong>Alex Campbell says, “The fundamental product truth about the Jazz is undeniable – it is a small car with an incredibly spacious interior. Rather than buying an audience to communicate this message to, we set out to find a new, more relevant way of getting this message out there in the market.”

This campaign features hipsters, ninjas, body builders and a surprise internet celebrity rapper all being crammed into the vehicle, while the tests are conducted under the safety-goggled gaze of Rodney the mad scientist.

DTDigital CD Adam Morris adds, “We wanted to take the stuff that our audience already talks about online and become part of that conversation. And we wanted to enable them to participate in the campaign and create content. We’re excited to see what ideas they’ll come up with.”

This strategy has been done before and then some. Stuffing crap into a car and mad scientists? I’m sure you all can give me a plethora of previous ads with the same concept. Maybe have a spot with Octomom and stick her and all her kids in that bad boy. “At least it’s perceptible,” says I. Check out more spots from the campaign after the jump.

More: “Not Sure What to Think About These Honda Crosstour Ads

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