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Archives: January 2011

Friday Odds and Ends

-Grey, FeedtheWalrus and HSI have teamed up to encourage a tuna-rich diet for, yep, the Tuna Council (above). link

-goodness Mfg. was named AOR for Newegg.com. link

-Denver’s creative community gathered to celebrate the Denver 50 awards. link

-AKQA nabbed digital AOR duties for Audi of America. (For the record, we received a tip about this eight days ago, but got the silent treatment then were told “hands were tied” with this one after the fact). link

-IAB alum Marla Aaron has taken on the SVP, corporate communications post at MRM Worldwide.

-M&M joins Bud Light by kicking off its Super Bowl promotion on Facebook. link

-Speaking of the social network, it might have its biggest fan in auto-tune advocate T-Pain. link

-Business Insider: LinkedIn revenues prove social media advertising is still a lousy business. link

-Who didn’t make the “Crash the Super Bowl” cut? link

-The New York Times homepage becomes a gaming interface thanks to a USA Network ad for White Collar. link

-New Zealand: The most creative country in the world? link

Well, Here’s Proof that Jeff Goodby Reads AgencySpy

Well, here’s a bit of news that makes us feel all warm and tingly as the week draws to a close. Our pal Stuart Elliot at the New York Times reports that Barbara Lippert, former Adweek scribe, has joined Goodby, Silverstein & Partners as, wait for it, “curator of popular culture.” Yeah, we don’t know what’s up with that title either, but Lippert will nonetheless serve as the agency’s “part trend-hunter and part agency ambassador” according to Jeff Goodby, who apparently got wind of her Adweek situation from, yep, AgencySpy.

Here’s an excerpt: “Ms. Lippert, in a separate phone interview, said that she was contacted by Mr. Goodby last month after he ‘read on Agency Spy that I was fired,’ referring to the industry blog that is published by Media Bistro.” Hey, we can’t complain about the shout-out and we’re just glad things worked out for Barbara. Oh yeah, and thanks for reading, Jeff!

Most Popular Stories on AgencySpy from the Last 7 Days

VB&P Promotes Pfeifer to CD

San Francisco indie shop Venables Bell & Partners, which is set to unveil a new Audi ad come Super Bowl time (companion spot here), has bumped six-year vet Erich Pfeifer up from ACD to creative director. During his tenure, Pfeifer in fact has helped lead creative efforts for the aformentioned automaker including last year’s not-so controversial “Green Police” Super Bowl campaign, which subsequently earned an Emmy nod and helped Audi place highest among automotive brands in last year’s USA Today Ad Meter.

Along with Audi, Pfeifer has also produced work for iShares, HBO and PG&E while at his current shop. VP&B namesake/ECD Paul Venables sings his praises in a statement, calling Pfeifer a “pioneer here,” adding that he was the agency’s first ACD and the first one to be promoted to CD.

Razorfish Toys with Instagram

Razorfish Atlanta’s creative team has just started its own Instagram feed-claiming to be the first agency to do so in the process–and is sharing and posting photos on the account as are a handful of the network’s offices throughout the U.S.

The Razorfish app feed can only be accessed, though, via a free Instagram account on your iPhone. Why? The Razorfish camp tells us that because this is a strategic approach on the app creators’ part to keep the social core of the experience purely mobile. However, individual photos from an Instagram account can be viewed on the web via Facebook, Twitter, Foursquare, Tumblr, and email. If you’re just as riveted by images like the one above (or this one), you can look them up at @razorfish or by searching for “razorfish” within the Instagram app.

Miami Ad School Student Submission to Get Sundance Treatment

After receiving and poring over 80,000 submissions and 4,500 hours of footage, Ridley Scott and Kevin Macdonald have wrapped their “Life in a Day” YouTube experiment. Last July, if you recall, the renowned directors called on the YouTube community to “film some aspect of their day then post that material onto YouTube so that [they] can use it to make a film that is a record of what it’s like to be alive on that one day. It’ll be kind of like a time capsule.”

Here’s one clip above that caught Scott and Macdonald’s eye. Dubbed “Wallet Full of Dreams,” the video was conceived by Miami Ad School San Fran copywriting student Justin Peele, who seems be suffering from a terrible case of writer’s block and is also struggling financially. Armed with a Sharpie and plenty of paper, Peele describes what he’s feeling and takes us through a single day of his life. It’s a bit tedious and a tad depressing, but we guess this is the plight of most ad school students. Whatever the case, Peele’s film along with other “Life in a Day” entries will be screened throughout 2011 and Scott & Macdonald’s brainchild was an Official Selection for the 2011 Sundance Film Festival.

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Taco Bell Defends its Beef With Full-Page Newspaper Ad

If Taco Bell’s beef is 88 percent ground beef and 12 percent secret recipe, can it still be called ground beef? The Yum Brand says yes, and is running a full-page “Thank You For Suing Us” ad today in USA Today, the Wall Street Journal, and New York Times responding to a lawsuit accusing the fast-food chain of not meeting USDA standards for marketing its meat.

According to the lawsuit against Taco Bell, lab results showed the company’s ground beef contained only 35% actual ground beef (gross, if it’s true), a claim Taco Bell’s president Greg Creed tells CNNMoney “falsely tarnished” his company’s reputation. Aside from defending the beef’s recipe and stating that “plain ground beef tastes boring,” the ad promises a counter-suit for damages done to the company’s reputation.

It goes without saying that we expect nothing but quality from our Taco Bell $5 Big Box. If we can’t have it, we might as well just skip ethnic foods altogether and head over to McDonald’s instead. For the interested parties, what does Taco Bell say makes up that additional 12 percent of “secret recipe?” They fast-food chain tells us,”Water to keep it juicy and moist (3 percent). Mix in Mexican spices and flavors including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder and cocoa powder (4 percent). Combine a little oats, caramelized sugar, yeast, citric acid and other ingredients that contribute to the flavor, moisture, consistency and quality of our seasoned beef.” Now, who’s hungry?

SapientNitro’s Chris Clarke Leaves to Realize VC Dreams

Nitro Group founder Chris Clarke (right), who went on to assume an executive director, co-CCO role when Sapient acquired his firm nearly two years ago, is leaving what’s now known as SapientNitro to launch a venture capital project. Following the June 2009 acquisition of Nitro, Clarke partnered with co-CCO Gaston Legorburu, helped build out the re-branded outfit that is Sapient’s marketing and commerce division and served a strategic advisor on key accounts.

Clarke’s new VC group, meanwhile, will include investor Ray Chambers of Wesray Capital and Chris Burch, co-founder of Tory Burch. Still, despite his new project, Clarke isn’t completely detaching himself from SapientNitro as he’ll remain on as a strategic consultant at the shop and will still hold board posts on two of the agency’s charities. In a statement explaining his decision, Clarke says, “I simply could not turn down the opportunity to lead another start-up.”


David & Goliath Welcomes Ex-GSD&M Duo

Fresh off of nabbing the CKE Restaurants biz, El Segundo, CA-based David&Goliath has added some new creatives to the fold, including two senior staffers to work on Kia. The shop announced that JC Abbruzzi (left) and Tim Delger have joined as senior copywriter and senior art director, respectively, on the automaker’s account and will report to ECD Colin Jeffery. Both new hires arrive from GSD&M, where they worked on various accounts including BMW, Goodyear and Southwest Airlines.

Also added to the D&G roster is digital copywriter Mark Habke, who will be coming aboard as a digital copywriter and will be tasked with penning copy for non-traditional media at the agency. Habke will report to digital creative director Bill Roden.

Adult Swim Digs Draftfcb’s ‘Dead Space 2′ Spot

By now, most of you have probably seen the “Your Mom Hates ‘Dead Space 2′ clip that Draftfcb San Fran created for EA, which has proven so effective that even the geniuses at Adult Swim are singing its praises and dubbing it the “best marketing idea of 2011.” We can’t say we really disagree. Of course,  the folks behind Cartoon Network’s late-night programming slate have their own ideas for how this ad should run as you’ll see.

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