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Archives: February 2011

Najoh Tita-Reid Out at GlobalHue

Just over a month after GlobalHue had to make some cuts in its New York office, we’ve received confirmation that SVP, group account director Najoh Tita-Reid has resigned from the agency. Tita-Reid joined GlobalHue Africanic in June of 2009 from Procter & Gamble, where she spent 15 years, was responsible for African-American marketing, multicultural marketing strategy, etc. and served as brand manager  for Always, Tampax, Luvs and global Pampers.

The news comes just a week after GH “decided not to ask for a renewal” of its contract with the Bermuda Department of Tourism, an account that if you remember had been mired in controversy in recent years. Tourism minister Patrice Minors tells the Royal Gazette Online, “We have secured another option pertaining to the promotion of Bermuda as a tourism product,” adding, “[GlobalHue hadn’t] expressed an interest to continue.” Gee, wonder what could have caused that.

Verizon Gets High-Tech for Motorola Xoom

Yesterday, Motorola released its response to the iPad (and every other less-known tablet), the Xoom at Best Buy and Verizon stores. To coincide with its release, the latter, which is its main service provider, released the above spot which sees the Xoom in some sort of frightening futuristic world dominated by machines and spaceship shooter video games. Basically, it’s the spiritual sequel to Verizon’s campaign series for the Motorola Droid phones.

This marks Verizon’s first ads for the Xoom, which looks a little different than Motorola’s “Empower the People” minute-long Superbowl ad, which blended Apple’s slick hipster user characterization with the whole “Goodbye 1984″ thing that ran for Xoom prior to the game.

So, which of these different approaches is actually going to sell the thing? Verizon’s robots? A direct challenge to Apple? What about targeting Apple’s same audience while mocking them at the same time? Any way you slice it, the iPad 2 is set for an official debut early next month. The original iPad is currently retailing at $499 in contrast to the Xoom’s higher $800 price tag, so the whole cost efficiency thing isn’t carrying over from the computers to the notebooks. Good luck, Xoom, and check out a second ad after the jump.

via Mashable and DroidLife

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Friday Odds and Ends

-Pan’s Labyrinth/Hellboy director (and co-author of the awesome Strain trilogy) Guillermo Del Toro has signed on with Motion Theory for commercial representation.

-Former HHCC creative chief Kevin Moehlenkamp is now CCO/partner at indie outfit The Ad Store, which he also has an equal stake in. link

-Like rival Omnicom before it, IPG posts positive Q4 results. link

-The latest Goodby spot for Chevy (above)? link

-Pioneer launched a Pandora-based campaign on behalf of its Car Electronics unit. link

-TraceyLocke does some appropriate/silly advertising for Tabasco in the Sports Illustrated swimsuit issue. link

-Armed with detergent, TBWA Egypt staffers take to the streets in a clean-up effort. link

-IPG-owned, Philly-based shop Tierney promoted Y&R alum Molly Watson to COO.

-Old Spice Guy’s dating Kathy Griffin? Yeah, we can’t explain either. link

-How will Two and a Half Men‘s cancellation affect advertisers? link

So, This is What Life at W+K is Like

We’ll have to start getting into Portlandia, the IFC show starring Sleater-Kinney alum Carrie Brownstein and SNL‘s Fred Armisen, after watching this clip that’s been making the rounds the last few days. It features Brownstein’s character, Julia, getting a taste of what agency life is like (fairly accurate, no?) during her first day at Wieden + Kennedy, which of course is based in Portland. Interestingly enough, according to W+K London’s blog, Brownstein actually was once employed at the agency’s HQ so it all makes perfect sense and is pretty funny to boot. Enjoy.

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We Hear: Layoffs at StrawberryFrog

We’ve been told by reliable sources that there were some cuts, specifically in the creative department, made at StrawberryFrog’s NY quarters. Exact numbers are hazy at this point (spies say “a bunch”), but from what we hear, there will be a meeting in the coming days to address “some changes” at the agency, which could also be announcing new hires soon enough. When reached for comment/confirmation, we received this placid/cryptic statement: “We continue to evolve ahead of client needs for innovation in technology, emerging media, mobile and e-commerce.” Draw your own conclusions from that, but we’ll keep you posted.

Draftfcb NY Adds New SVP/GCD

Roald Van Wyk joins the ranks at Draft’s NY office as SVP/group creative director. You might remember Van Wyk on the somewhat lengthy list of those who departed Publicis Modem as of late. During his tenure as a VP/CD at the latter agency, the creative was behind such work as a Yoplait breast cancer awareness effort and was also involved with the General Mills and Cartier accounts.

Now at Draftfcb, the Johannesburg native will lead multimedia creative efforts across accounts including ONDCP and Fisher-Price. Van Wyk began his career as an art director in South Africa before traversing the globe and working at agencies including TBWA, Saatchi & Saatchi, JWT, and R/GA. In his new post, he will report to Darren Moran, who just joined up with Draft from Y&R last September.

Creatives, What Does Your Desktop Look Like?

Cardinal & Company thought up a neat idea that lets creatives see how their colleagues’ work behind-the-scenes. What started as a playful blog has attracted the likes of designers, writers, illustrators, animators, photographers and more who are getting in on the act. Since each submission links to a portfolio and Twitter account, it’s becoming an unexpected place for creatives to connect from all over the world.

If you’d like to take part, simply go to your desktop and hit ⌘+⇧+3 or command.shift.3 (same thing), and simply upload the image to the website. You can also check out others’ uploads right here. Sohave at it.

Dallas Ad Community Shares Tales of Woe

Being in advertising, we’re sure you have some interesting/odd stories to tell (as our comment threads and tips box have attested to over time). Whether it’s regarding difficult clients, disastrous presentations, frustrating focus groups, or bizarre co-workers, in this field, you must have come across something worth talking about.

In case you missed it,  the Dallas ADDYs launched this teaser some while back, directed by Jeff Bednarz of Directorz, in which a bunch of agency folks share their “stories of suffering” in the hopes that you do the same by submitting your text or video to the dedicated website. The event has already come to pass, so your own sordid stories would be told in vain, but at least you can empathize here for a few minutes.

Update: Yes, you can still submit your stories to the “Suffering” site, which was conceived by Dallas’s Launch Agency.

‘Game of Thrones’ Campaign Begins…with the Coolest/Weirdest Swag

HBO’s marketing team is hyping up the April 17 premiere of its series, Game of Thrones, by sending us some truly strange promotional material. We guess if you’re well-versed in the book it’s based on (“A Song of Ice and Fire” by  George R.R. Martin),  and maybe into Renaissance fairs, D&D or like to duel it out with fake swords like McLovin’s character in Role Models, then you’d totally appreciate this ancient-looking, yet pretty nifty press kit.

Why there are scent experiences, scrolls and maps to help you on a “sensory journey.” It’s what HBO says is the first “link in the chain” of an ongoing marketing program, which will roll out in the coming weeks. Click here for more info and here for some fanboy reaction.