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Archives: March 2011

Tuesday Morning Stir

-Former @radical.media EP Dana Locatell has left the shop and moved over to Supply & Demand Integrated.

-Gatorade rebranded as G in the U.K. link

-Y&R alum and Time Warner global media president Mark D’Arcy is headed to Facebook. link

-Optimedia CEO Antony Young talks to Yahoo. link

-DNA took home Best in Show at the Seattle ADDYs thank in large part to its Simple Mobile campaign. link

-Y&R Tel Aviv continues its “Left Brain, Right Brain” campaign for Mercedes-Benz (above).

Law Firm Pulls Horribly Offensive 9/11 Flyer

The longer you stare at the above flyer for law firm Worby Groner Edelman & Napoli Bern, the worse it gets. You think your clients are pricks? Imagine doing work for these guys, who already made headlines for charging 9/11 victims over $1.75 million in legal fees, which they attributed to “expert costs.”

But, this story gets even worse the more you read about it, as Gothamist reported yesterday. Prepare to be sick to your stomach:

  • The firefighter pictured on the flier, Robert Keiley, wasn’t actually a 9/11 responder.
  • But, he is an actual FDNY firefigher.
  • Keiley wasn’t even a firefighter yet during 9/11.
  • Keiley feels horrible about the flier debacle, telling the New York Post yesterday that he had loved ones die during 9/11 and said, “How can I look their families in the eye if they see this picture, thinking I’m trying to make money on their [loved ones'] deaths? They’d probably think I’m a scumbag.”
  • During the original photoshoot, Keiley was holding a firefighter’s helmet. That picture he’s holding was photoshopped in later.

The agency behind the flyer is Barker/DZP, which addressed the controversy in a statement saying,  “We hold all firefighters in the highest regard, and believe all New York City firefighters are heroes. While our mistake was entirely inadvertent, we understand why the ad has caused hurt, we regret its use, and we accept responsibility. Out of respect for all parties involved, Barker/DZP has voluntarily withdrawn from this assignment.”

Century 21 Sold on Red Tettemer

Less than two weeks after adding Dial for Men to its client roster, Philly-based indie agency Red Tettemer + Partners has now been picked as AOR for Century 21. According to the parties involved, RT+P’s “win” did not follow a review.

It seems like only yesterday–ok, well, it was technically last year–that the real estate brand handed lead agency and PR/social media duties to MRM and Mullen, respectively (Mullen still handles social/PR to clarify). Anyhow, in a statement, Red Tettemer partner/ECD Steve O’Connell explains, “They came to us wanting to push themselves and shake things up in the category.” In its AOR role, RT+P will be responsible for both internal and external brand communications for Century 21 as well as creative work across the usual platforms.

Expect new brand work to break any time now.

Monday Odds and Ends

-Charlotte, NC-based BooneOakley hired Saatchi, JWT and Nike alum Greg Johnson as SVP/CMO. link

-NYT: Publicis digital strategy paying off. link

-SXSW darling GroupMe (sort of) turns to advertising. link

-Soft drink brand Cheerwine named NY-based indie firm Woods Witt Dealy & Sons as its AOR.

-Calvin Klein billboards in SoHo now subtly dropping F-bombs (above)? Might be a stretch. link

-Ex-Hill Holliday staffers Majja Dennis and Doug Gould joined Allen & Gerritsen as EVP, marketing and creative director, respectively.

-Porsche and Cramer-Krasselt are targeting luxury auto consumers and auto enthusiasts in a new integrated campaign. link

-Media folks, get ready for jail-vertising. link

-Cinema advertising, meanwhile, was up 13 percent in 2010. link

-Qatar Airways is launching a global ad campaign, complete with social media component of course. link

Kraft Mac & Cheese Turns to Twitter for TV Spot

Who would’ve guessed that Kraft Mac & Cheese would become one of the most talked about products in social media?

Following the company’s successful “Twitter Jinx” campaign that ran earlier this month, Kraft and agency CP+B are hoping to make “Mac & Cheese” a trending topic on Twitter once more. A new campaign will turn five Mac & Cheese-related tweets into commercials for Kraft, which are being produced in a multiple-set L.A. studio. And, one of the spots is set to air tonight on TBS during Lopez Tonight and Conan.

In an exclusive interview with Mashable, Noelle O’Mara, senior brand manager at Kraft Macaroni & Cheese, says that while she doesn’t know if the campaign will be a one-time thing, she is optimistic about the campaign, saying “I think social media has given us the opportunity to engage in real time.” A look at Mac & Cheese’s Twitter page shows the company busy asking Twitter users for permission to use their ideas.

Update: We just received the first spot from the Twitter contest that was influenced by a tweet from @U_kant_Be_Me. It reads: “Eating mac n cheese cause I cnt sleep” Sounds like Kraft still has Ted “Golden Voice” Williams in its employ.

Eric Silver Adds New Creative to Amalgamated

In Paul Aaron‘s case, it probably feels flattering to be hunted down. That’s what appears to have happened to the former CP+B executive interactive producer, who has now joined up with Eric Silver & Co. at Amalgamated. Silver, in fact, says in a statement, “I have been stalking Paul since my arrival at Amalgamated. In addition to his prowess in the space, he also happens to be a really nice guy. Paul perfectly exemplifies the ‘best in class’ philosophy that makes Amalgamated who we are.”

Aaron will now assume the role of director of interactive at New York-based operation, which counts clients including Ben & Jerry’s, CarMax, Coca-Cola, MSG Networks and Qdoba. He of course will working alongside CCO Silver, who joined up with Amalgamated last September. As for Aaron, during his nearly four years at Crispin, he managed digital on accounts such as VW, Burger King, Domino’s and Coke Zero. Prior to CP+B, Aaron was a lead interactive producer at Carmichael Lynch.

Ex-Modernista! Men Headed to Arnold

Sources familiar with the matter confirm that Matt Howell and Sebastian Gard of Modernista fame are now headed to Arnold Worldwide. Howell (left), who spent nearly three years at the former agency and served as president before splitting last month, is rumored to be taking the worldwide head of digital post at Arnold. Gard’s new gig wasn’t revealed, but during his year-plus at Modernista!, he served as its director of social media.

As we all know, the aforementioned agency has gone through a bit of an identity crisis shift as of late that has been accompanied by layoffs and Gary Koepke‘s decision to “scale back” at Modernista! earlier this month.

Update: Yep, it’s official. Howell’s new post at Arnold will actually be managing partner, global chief digital officer while Gard joins as SVP, director of social media. Meanwhile, Bob Goodman will take on the role of VP, director of user experience. Like Gard, Goodman served in a similar role at his former employer, which in his case, was user experience director.

In addition to Howell, Gard and Goodman, Arnold has also hired five former Modernista! digital specialists with “expertise in social media, user experience and digital production.” The slew of new of hires will all be based in Arnold’s Boston office.

Update 2: The former Modernista! “digital specialists” signing on with Arnold include Greg Murphy and Matt Karolian, who will assume the roles of social media managers, and Lauren Shea and Brendon Volpe, who join as digital producers.

Djokovic Takes to Skies in Latest Head Tennis Stunt

Now that he’s overtaken Roger Federer as #2 tennis player in the world and is unbeaten this year, has Novak Djokovic lost his mind? One can deduce such a thing after watching this latest stunt promoting Head tennis racquets that features the Serb (or his stunt double we hope) playing a quick back-and-forth on the wings of an airplane. The clip comes courtesy of Berlin-based shop Aimaq and Stolle, which was also responsible for the “street tennis” display put on by British tennis hopeful/Grand Slam never-was Andy Murray from last summer. As for Djokovic, maybe all the recent success has just clouded his, um, head.

Creative Partners Say the Darndest Things

Odds are, you’ve heard your partner-in-crime/art director say some weird crap over the years (or show their affection in the most permanent of ways). Successful creative types tend to be a little eccentric. That’s just sort of what happens.

But, when was the last time your art director looked deep into your eyes, maybe rested his or her hand on your shoulder, and said, “I think I’m swollen. Will you feel my glands?” Well, some anonymous copywriter might be vying for a television contract under the Twitter handle @shmypartnersays. While this might not get a William Shatner-starring show on prime time, it could at least get a streaming webisodic treatment. We nominate Randy Quaid to play the hilarious art director. The dude needs work…any work at this point.

Anyone have any idea what Chicago copywriter/art director duo this might be?

Cannes Announces Film, Press, Radio Juries

As Cannes Lions rapidly approaches, the juries in various categories are finally taking shape as the festival organizers announced this week that the juries for Film, Press and Radio are set. As we previously mentioned, Y&R global CCO Tony Granger will preside over the first two while Publicis Worldwide CCO Olivier Altmann will lead Outdoor.

If you so wish, you can check out the long jury lists after the jump. FYI, Outdoor trophies will be handed out on June 21, Press on June 22 and Film on June 25.

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