Browse AgencySpy July 2011 archives - AgencySpy

This Week on the mediabistro.com Job Board: Berlin Cameron, Verso, TIG Global

Nadine Cheung — Fri, 29 Jul 2011 18:24:22 +0000

This week, Berlin Cameron United is hiring a mid-level creative and a copywriter to join its New York office. Meanwhile, Verso is looking for a graphic designer, and TIG Global has launched a search for a copywriter, too. Interested? Get all the details on these just-posted jobs below, and find more great opportunities on mediabistro.com.

Mid-Level Creative Team Berlin Cameron United (New York, NY)
Copywriter Berlin Cameron United (New York, NY)
Copywriter TGI Global (Chevy Chase, MD)
Graphic Designer Verso (New York, NY)
Copywriter Marketing Drive (Boston, MA)

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Friday Odds and Ends

Kiran Aditham — Fri, 29 Jul 2011 16:21:53 +0000

-CP+B hired its usual architectural firm, B2SJ, to design its Santa Monica office. link

-Speaking of the Boulder-based operation, have you seen their Jell-O “Pudding Face” campaign (above)? link

-Watch out Bogusky, Arnold and New Balance have their own bike-sharing program. link

-Gotham’s CMO Nick Johnson and managing director Lyle Tick were named co-presidents at the IPG-owned agency.

-Cornelius Trunchpole will never die. link

-Let’s look at logo similarities, shall we? link

-In case you haven’t seen, here’s AdAge‘s Small Agency Awards list. link

New Career Opportunities Daily: The best jobs in media.

Rauxa Picks Up More Verizon Work

Kiran Aditham — Fri, 29 Jul 2011 14:54:32 +0000

Bi-coastal agency Rauxa has expanded its 11-year relationship with Verizon Wireless as its been named acquisition and CRM direct-response agency for the brand and in the process, picks up the DM business from Hill Holliday. Rauxa president Gina Alshuler says in a statement, “We have enjoyed an excellent working relationship with Verizon Wireless over the past eleven years, and being named direct-response agency is truly an honor. We are overjoyed to be taking this next step with our longtime partner and look forward to helping this brand connect with its customers in meaningful ways.”

If you want to know what the hell Rauxa has done for Verizon, here’s the most recent example that promotes the carrier’s 4G LTE service. In addition to the Verizon news, the agency has also added John Avery as executive creative director, and Tom Mescall and Jeff Nicosia as ACDs.

New Career Opportunities Daily: The best jobs in media.

Most Popular Stories on AgencySpy from the Last 7 Days

Kiran Aditham — Fri, 29 Jul 2011 14:08:38 +0000

-Fabio, Old Spice Guy Respond to Us Directly

-Fabio Challenges Old Spice Guy to Internet Duel

-Nothing Says Romantic Like a Powerpoint Marriage Proposal

-Red Lobster Shows its Human, Crab-Hunting Side

-Thursday Blind Item: Creative Shown the Door After Argument

-The Planking Plague Strikes the Agency World

-We Hear: HP Parts Ways with 72andSunny

New Career Opportunities Daily: The best jobs in media.

Greenpeace Tries to ‘Detox’ Nike, Adidas on Twitter

Bob Marshall — Fri, 29 Jul 2011 12:24:01 +0000

Greenpeace is taking its protests to social media, with Nike and Adidas in its crosshairs.

In May, the independent organization that campaigns for environmental protection and world peace targeted Facebook’s giant coal burning plant in Oregon. This time around, Greenpeace is using Twitter to combat Nike and Adidas’ use of toxic chemicals in their clothing supply chains, thereby “detoxing” Chinese rivers where these chemicals are poured into. Inspired by Wonder Years’ “Twitter Job Hustle” video (below), Greenpeace is encouraging people to join their online protests by spelling out D-E-T-O-X on the Twitter accounts for Nike Soccer, the Nike Store and Adidas.

Of course, a “digital redesign” feat of this magnitude requires some coordination and four friends who enjoy bugging major sports apparel brands, so Greenpeace has laid out instructions for making this protest come to life. Will Twitter pranks lead these companies to change their evil ways?

And, for those wondering, Dr. Dre’s third and reportedly final album Detox is still without an official release date though it’s slated to drop later this year.

New Career Opportunities Daily: The best jobs in media.

Goodby Nabs TD Ameritrade

Kiran Aditham — Fri, 29 Jul 2011 12:19:40 +0000

After a two-month search (seems like seconds by today’s pitch standards), TD Ameritrade has picked Goodby, Silverstein & Partners as its creative agency of choice. GS&P beat out Mullen and now replaces Ogilvy, which has served as the Omaha-based financial company’s AOR for 14 years. Read more here.

New Career Opportunities Daily: The best jobs in media.

Schuster Out at G2

Kiran Aditham — Fri, 29 Jul 2011 11:11:50 +0000

We’ve received confirmation that Laurie Schuster, who joined G2 in June 2010 as executive director, head of talent management, is no longer with the agency. During her yearlong stint, Schuster oversaw training and development, recruiting and HR but is now interested in getting back to full-time recruiting. During her career, Schuster has served as marketing manager at Digitas, account director at Atmosphere and director, digital strategy at (RED).

We’ve been told that G2 is now on the hunt for a new staffer to serve specifically as director of recruiting and something should be announced in the next couple of weeks.

New Career Opportunities Daily: The best jobs in media.

Kolb Replaces Landsberg as CEO of MRM

Kiran Aditham — Fri, 29 Jul 2011 10:34:40 +0000

There’s a leadership change afoot at MRM as Bill Kolb is taking over for Marc Landsberg as CEO of the agency. Kolb has spent quite some time within the McCann Worldgroup umbrella, serving as global president/COO of Momentum in the early aughts before moving on to assume the CFO/COO title at MRM. In 2007, Kolb was promoted to global president/COO at MRM. Landsberg, meanwhile, has spent the last year in a dual role as both CEO of MRM and president of corporate business development for McCann Worldgroup, but will now focus specifically on the latter’s corporate strategic development and acquisition initiatives.

The now-former CEO of MRM, who has served as global president of Arc Worldwide and led corporate strategy function at Leo Burnett during his ad career, offers a lengthy statement about the transition, saying, “Running MRM for the past year has been an amazing professional and personal highlight of my career. Rarely have I encountered such talent – driven, collaborative, wildly smart, and relentless. Working with Bill, I feel really proud of our progress this year against our 5-year plan – our renewed focus on clients, our vision, our new leadership team in the Americas, our financial progress, and our new business momentum – and am highly confident that under Bill’s leadership, the momentum will continue if not accelerate. I’m excited about working closely with Nick and the McCann Worldgroup leadership team to advance our strategic agenda.”

New Career Opportunities Daily: The best jobs in media.

Friday Morning Stir

Kiran Aditham — Fri, 29 Jul 2011 09:39:14 +0000

-Google and Microsoft continue to tangle in a battle over their respective email services (above). link

-Meanwhile, rival Apple reportedly has more money than the U.S. government. link

-San Francisco-based agency Heat hired Goodby alum Nathan Shamban as account manager.

-MDC Partners reported a Q2 profit. link

-Traffiq signed Microsoft vet Ratha Grimes as director of product management.

-Creative shop Baldwin& made the move from Durham, NC to Raleigh.

New Career Opportunities Daily: The best jobs in media.

Draftfcb Loses SC Johnson

Kiran Aditham — Fri, 29 Jul 2011 07:07:33 +0000

As some folks hinted and our poll predicted, SC Johnson came down with its decision by month’s end and as a result, the Wisconsin-based giant has ended its nearly 60-year relationship with Draftfcb Chicago and is now splitting creative duties between Ogilvy and Energy BBDO. The SCJ biz is valued at approximately $800 million, give or take, and now, Crain Chicago Business is reporting that Energy will handle the Pest Control and Home Storage units for the brand while O&M (which will operate as an integrated team with fellow WPP shop, Group M) will handle Home Fragrance and Home Cleaning.

In a statement to Crain, SC Johnson says, “”It was a very difficult decision and we truly value the many contributions the Draftfcb team has made to the success of our business over a long-standing partnership.” The products under the “Family Company” umbrella include Windex, Pledge, Raid, Ziploc and Glade. So now, the question on the top of everyone’s heads we imagine is where does this leave Draftfcb, which just brought on a new CCO?

Well, Draftfcb CEO/president Laurence Boschetto offers his take, saying in a statement, “In looking at the highly professional way we have managed SC Johnson’s business over the years as well as the strong results we have helped the company achieve for many years, it’s difficult to understand this decision, but we obviously have no choice but to accept it. We wish our SCJ colleagues all over the world continued success as they build upon the very strong foundation that our two companies have collectively established.”

Boschetto continues, “It’s important to keep this situation in perspective. Our organization has grown significantly since our 2006 merger, and we’ve consistently been among the top performing networks for IPG. That growth has allowed us to substantially diversify our revenue base, making SCJ an increasingly smaller part of our global business over the past few years.”

Yes, we know it comes off like a saving face comment, but do you think Draft Chi can survive this?

New Career Opportunities Daily: The best jobs in media.

Thursday Odds and Ends

Kiran Aditham — Thu, 28 Jul 2011 16:15:00 +0000

-An exec at contextual ad firm Vibrant makes us aware of World Hepatitis Day. link

-Just because we love The Walking Dead, here’s an ambient piece that made the rounds at Comic-Con. link

-Movie ad falloffs are to blame for the Los Angeles Times layoffs. link

-Twitter knows all, including your gender. link

-The Newspaper Association of America’s new ad campaign isn’t sitting well with some. link

-Ever heard of Seattle-based social media agency Banyan Branch? Well, whatever the case, the shop’s launched a social interactive practice. link

-Here’s an ABC News perspective on the Summer’s Eve ads. link

-Hulu is getting outshined by Netflix. link

New Career Opportunities Daily: The best jobs in media.

Here’s the Long-Form Version of the Red Lobster Clip You All Loved

Kiran Aditham — Thu, 28 Jul 2011 14:29:55 +0000

As per usual, our commenters were less than forgiving yesterday with the new, Grey-created “Crabfest” campaign for Red Lobster. So, because of the overwhelmingly positive response (*wink*), here’s the two-minute version of the saga of Alaskan fisherman Jon Forsythe. So, does this change your mind?

New Career Opportunities Daily: The best jobs in media.

What’s the Deal with MRM’s Michael Miller?

Kiran Aditham — Thu, 28 Jul 2011 13:29:21 +0000

A few tips came in this week regarding the status of Michael Miller, who was promoted to EVP, global chief growth officer at MRM Worldwide about 18 months ago. But now we’ve been hearing from spies that Miller is no longer at MRM and when reached, the agency said “no comment.” Consider our interest piqued.

Anyhow, Miller has been with MRM for well over three years and spent nearly four prior to that as senior partner, director of business development at G2. We’re digging into this and will let you know if we find out anything more.

New Career Opportunities Daily: The best jobs in media.

Yesayian Joins SolutionSet, Heads New Practice

Kiran Aditham — Thu, 28 Jul 2011 12:34:43 +0000

Hey, if G2 can have a relationship marketing practice, why can’t SolutionSet (we guess)? The self-proclaimed “fourth largest” indie shop dedicated to digital, direct, data and local marketing has launched a relationship group of its own and leading the charge is Mark Yesayian, who is joining as president of the practice at the agency’s Mill Valley, CA office.

Yesayian arrives from WPP’s MEC, where he handled West Coast digital operations and worked with clients including Microsoft and Paramount Pictures. During his career, Yesayian spent time with the likes of OgilvyOne, which recruited him to lead the Yahoo digital business back in 2004 (he also worked on PlayStation and Wells Fargo while there), as well as Wunderman New York and both Digitas Boston and San Francisco (he was GM at the last one). Now as president of relationship marketing at SolutionSet, Yesayian joins a leadership team that includes CEO Zain Raj, ECD and GSD&M alum Guy Bommarito and digital group president Tim Ross among others.

New Career Opportunities Daily: The best jobs in media.

Mitchum Keeps Bad Parents Cool

Bob Marshall — Thu, 28 Jul 2011 11:54:31 +0000

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

continued…

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