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Archives: August 2011

McCann Alum Lariu Unveils Her SheSays Platform

Nearly five months after leaving McCann NY to focus on her work with female-oriented digital creative network, SheSays, Ale Lariu has taken her own platform, dubbed Shout, out of beta. According to Lariu, who spent three years as SVP/digital group creative director at McCann, her new SheSays platform serves as a venue where women in advertising (or in other words, “like-minded creative women“) can reply to client briefs. Lariu adds that Shout is built on “evolved collaboration” and not crowdsourcing (phew), and there is compensation in the form of credits.

Video: 5 Things You Need to Know This Week

In this week’s episode of “5 Things You Need to Know This Week,” we give a lesson on human reproduction, talk about the U.S. Open, sit down with Julian Assange, and, oh yeah, cover that Irene thing everyone’s been talking about.

For more videos, check out, and be sure to follow us on Twitter: @mediabistroTV

TDA Finds Ultimate Condom-Selling Tool: Fanny Packs

The fanny pack, which is the ultimate Times Square tourist/ironic hipster accoutrement, lady repellent or all of the above, is the central element of a new campaign from those Boulder-based rapscallions at TDA that promotes their own Sir Richard’s Condoms venture (a nod to Branson, perhaps?). Seeing as this is the agency that erected a bank lobby on a billboard, tempted fate by demanding the return of Steven Seagal‘s ponytail and pointed us to their nearest medical marijuana dispensaries in their hometown, something involving an item as ridiculous as a fanny pack shouldn’t seem so odd.

Here’s the gist of it: To promote the expanded availability of Sir Richard’s in stores like Whole Foods and Walgreens and to drive traffic at said chains, TDA is placing lime-green fanny packs on bikes including cruisers, single-speed, etc. that are parked within walking distance of Whole Foods and Walgreens stores in cities including NYC, San Francisco, Los Angeles, Austin and yes, Boulder, that come attached with a two-inch booklet which reads: “This is a complimentary fanny pack. When worn as a fashion accessory by a man, it makes for excellent birth control. No man has ever been seduced while wearing a fanny pack in the history of the fanny pack. In the event you prefer your birth control to involve actual intercourse, may we suggest Sir Richard’s Condoms.”

There are some good intentions behind this effort, which rolls out this fall, in that for every Sir Richard’s Condom sold, one is donated to a developing country starting with Haiti.

Have No Fear, Cannes Lions 2012 to Revert to Usual Timeframe

Not sure if it gave you a scare, made you shrug or if you even remember, but last summer, the Cannes Lions organizers announced that they would be changing the dates for the 2012 event to June 3-9 in order to accommodate a refurbishment of the Palais Des Festivals. Well, guess you can scratch that as the planned Palais improvements have been postponed due to “various internal and external reasons.”  Because of this and in order to avoid conflict with the Cannes Film Festival (because lord know you don’t want to step on Brangelina’s toes),  the Lions 2012 will once take place in the usual third week of June, from the 17-23 to be exact.

Cannes Lions CEO Philip Thomas offers his apologies in a statement, adding, “…After consulting with many people in the industry, there was an overwhelming view that our delegates would prefer to revert to the traditional Cannes Lions dates. A time slot that has been in peoples’ diaries for the best part of 60 years.” You heard the man, people, time to readjust those “diaries.”

We Hear: Did Fiat Part Ways with Impatto?

We’ve received multiple tips over the last few days that Fiat USA has officially fired Impatto, the Southfield, MI-based shop that was handpicked last year by the automotive brand’s U.S. CEO Laura Soave to serve as its lead AOR. If our sources are spot-on, from the looks of it, the situation hasn’t been pretty over the last couple of weeks at Impatto.

One spy claims, “I was at Impatto on Monday and the entire warehouse has been emptied out.  Chrysler took everything back, apparently this audit thing is pretty serious.” What they’re referring to is an apparent financial and accounting audit that the agency has been undergoing. When we called Impatto, we were referred to Universal McCann (?) and our inquiries to Chrysler about the alleged Fiat move are being passed around the company’s media relations camp as we speak.

But from what we’re hearing, the brand’s movie theater program currently in place has been shifted to George P. Johnson. More importantly, sources say that a new AOR has already been briefed and one of Fiat’s existing agency partners (Doner, 72andSunny) could be handed the full account. An announce is expected before the holiday weekend. We’re looking into some of the agency names that have been mentioned and will update if and when we hear from Chrysler.

Get Lucky, Get ALDO Shoes for Life

For its Fall/Winter campaign and first real foray into interactive, ALDO shoes enlisted to help of NY-based agency Skinny and prodco B-Reel to design the “ALDO Shoes for Life” campaign and website. What does “getting lucky” mean to you, 18-35 year-old stylish male or female? Well, if you like your shoes reasonably affordable yet chic, then it could mean getting free shoes for the rest of your life or getting 15 percent off of your next pair from one of ALDO’s fine stores located worldwide.

The campaign’s website features three Vegas-style interactive games called “Rockin’ Roulette,” “Spin & Win” and “Magic Hat Trick.” Users who win all three games will get 15 percent off coupons and can register for a chance to win the aforementioned free shoes for life deal (It also turns out that “life” actually means 25 years.) And, lucky for us, the games seem to generally work in our favor, and ALDO’s hip models will encourage you between games whether or not you win or lose. As Skinny co-founder/CCO Jonas Hallberg says in a statement, “By creating a fun, interactive based experience we allow ALDO fans to engage with the new shoe collection in an interesting and involving way”.

Last month, ALDO launched a teaser video for the campaign directed by none other than Terry Richardson, he of Josie Maran drinking cow’s milk and porn-y American Apparel ad fame. Watch the video below.

Tuesday Morning Stir

-GSD&M celebrates the University of Texas with a campaign that coincides with the launch of the Longhorn Network. link

-Facebook’s Deals experiment is basically done. link

-Something called the Tennis Integrity Unit is issuing Twitter warnings to players competing in the U.S. Open. link

-Anyone in the mood for more iPhone rumors? link

-Epsilon and the DMA’s Email Marketing Council released a Q2 2011 trends report. link





Bolthouse Consolidates Advertising at Goodness Mfg.

Bolthouse Farms, the self-proclaimed “largest producer of baby carrots and super-premium juice beverages in North America,” has consolidated its ad efforts for all of its consumer products (carrots, bevvies, salad dressing, etc.) at Hollywood-based goodness Mfg., which currently counts other clients including El Pollo Loco, Toshiba Consumer Electronics/Computers, Lucas Arts, ING Direct and some company called Google.

Bolthouse, meanwhile, previously worked with CP+B, which handled the brand’s baby-cut carrot line and concocted the award-winning “Eat ‘Em Like Junk Food” effort last year. Regarding his company’s decision to now consolidate and go with Goodness Mfg., which as you know was founded by a handful of ex-Crispin principals, Bolthouse SVP, chief marketing and innovation officer Bryan Reese says, “We are thrilled to have selected a single advertising partner able to serve all of our business segments and look forward to working with goodness Mfg. to develop new marketing initiatives that will extend our mission to revolutionize the delivery mechanisms for healthy, natural foods beyond carrots.”

Bolthouse Farms’ agency shift, though, does not spell the end for “Eat ‘Em” , as goodness mfg. will extend the campaign and develop new marketing concepts for baby carrots (intriguing) while also handling other branding, digital executions, social media and experiential work for the company.

Monday Odds and Ends


-The Ad Club and Google have teamed up to launch the Young Innovators competition (above). link

-Oliver Fuselier signed on with Tool as executive producer. link

-Post-Irene, NYC Mayor Mike Bloomberg is ready to have fun again and engage his fake Twitter self. link

-Speaking of Irene, what started as this over the weekend, turned into this which finally turned into this: link

-Ed Kats was promoted to president of the MediaWhiz division of the newly launched SolutionSet MediaWhiz Partnership. link

-Santa Monica’s Blitz acquired social media group, bigMETHOD.

-Bi-coastal/London prodco Park Pictures signed directing team Terri Timely for U.S. commercial representation.

-Some possible iPhone 5 details have been revealed including its panel size. link

-Y&R Brands Australia/New Zealand CFO Adam Foulsham is moving to New York to serve as EVP of Y&R Brands Finance. link

Sony Cams Work Wonders in India, Thailand

With their shipwreck-hunting mission seemingly accomplished, 180LA and Sony have returned to the surface and are turning their advertising focus to some of the latter’s non-Vaio-related products, specifically Sony cameras including the Cyber Shot. Above and after the jump, you can see two different spots shot in two different countries by Biscuit Filmworks director Christopher Riggert.

From the looks of the top spot, “Family Vacation,” everyone in the motherland of yours truly is captivated by every move a Sony HD camera-wielding tourist and his brood make, and are even willing to sit through and enjoy their footage after. Sigh. Well, at least the authentic Mumbai, Pune and Nashik  landscapes are worth looking at. As for the second spot, dubbed “Take Control,” Riggert and company moved locations to Bangkok, which is hardly recognizable amidst the cover of darkness but a bit more intriguing than its counterpart nonetheless. So, with football season around the corner, is it safe to say we can expect Sony and 180 LA to shift gears again and bring back a recovering Peyton Manning for the next teamup?

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