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Archives: October 2011

Monday Morning Stir

-Colenso BBDO alum Brent Smart is headed to Saatchi & Saatchi NY to take on the role of worldwide managing director for General Mills. link

-Those “proud Kentuckians” are now just $3.4 million shy of their goal to launch the “world’s first crowd-funded Super Bowl ad”…and there are only seven days left. Isn’t inventory sold out already? link

-Hearst has joined the roster of upcoming YouTube original channels. link

-YouTube parent Google gets into the Halloween spirit today on its homepage (above). link

-Omnicom has agreed to acquire a majority stake in India-based integrated marketing operation, Mudra Group.

-Here’s a Facebook app suite for agencies. link

 

 

 

No Wukkas: Digitas Seeks Dynamic Art Director

Calling all designers! Digitas is hiring a new art director in its Chicago office. Think you have what it takes? Keep reading.

The company is looking for someone who can create a range of concepts and designs for its clients and team up with copywriters to ensure that art direction and visual presentation are aligned. You’ll lead teams of designers and production artists on cross-channel and digital work, while working closely with clients. Read more

Friday Odds and Ends

-Digitas Boston opened its Mobile Retail Showcase this week. link

-Just a reminder, kids, that the deadline to respond to the first Young Glory brief is on Halloween. link

-CP+B makes its debut for Under Armour’s b-ball line (above).

-Cole & Weber United is celebrating its 80th anniversary tonight at Elysian Fields in Seattle’s Pioneer Square. Here’s an old beer ad from the agency to help ring in the festivities. link

-ASICS, with the help of its U.S. AOR Vitro, is offering RFID chips to NY Marathon runners. link

-Ad spending has benefited Chinese search engine Baidu when it comes to Q4 sales. link

-Meanwhile, selling half of its Facebook stake helped IPG in Q3. link

-TBWA\Chiat\Day NY is helping Absolut celebrate 30 years of marketing to gay consumers. link

 

 

 

Big Spaceship Bolsters Production Team

Just a week after welcoming Cutwater alum Alasdair Lloyd-Jones as its first-ever COO, Brooklyn’s own Big Spaceship is turning its focus to production as the DUMBO digital shop has brought former AKQA project manager and Droga5 digital producer Mike Kenny aboard. Kenny, who is joining the Spaceship as producer after spending five years on and off at AKQA will report to the agency’s EP, Rob Watts.

Kenny’s hiring represents just one of a few production moves at Big Spaceship as existing staffers Sabah Kosoy and Nooka Jones have been promoted to senior producer and producer, respectively. Ahmed has spent four years at BS and worked at Renegade Marketing prior to that. Jones, who will also be involved with awards and PR submissions, joined Spaceship after spending some time at SCVNGR in Boston.

Most Popular Stories on AgencySpy from the Last 7 Days

We Hear: Is Y&R ‘Poised’ to Win YMCA? (Updated)

We’ve been bugging the Y&R camp all week about this, but our spies have been telling us as as far back as Monday that “Y&R Chicago and Bob Winter won the national YMCA pitch and were awarded the business,” adding, “Couldn’t happen to a better guy.” Well, that’s all in the eye of the beholder, but we’ve been told by sources familiar with the matter that the agency’s Chi-town office is indeed “poised” to win the business and that things are being finalized. It would be a rather auspicious victory considering we’re just about at the year anniversary of CCO Winter’s arrival at Y&R Chicago. Since then, his agency’s picked up notable accounts including Dave & Buster’s.

Update: Well, what do you know, they did win the $8 million YMCA biz (well, it’s technically known as the “Y” now) and guess who got the official word.

According to Verizon, the Eyes Don’t Lie

The above web film from McCann NY (which is slightly different than the TV spot that’s been airing) is for Verizon’s FiOS network, advertised as “America’s fastest Internet” with “speeds higher than advertised,” which doesn’t make a whole lot of sense, but we’ll roll with it.

In “Vision,” McCann employs good comedic timing and simplicity, the latter of which being an element we don’t see much in marketing for the latest, fastest technology products. For comparison, look at it next to TV spots for Verizon competitor, AT&T. AT&T’s been pushing their 4G mobile broadband service in TV spots for about a year now, and each spot depicts someone’s lagging Internet speed preventing them from sharing in their peers’ revelry on a similar time frame. The slice-o-life spots portray scenarios that could potentially happen to someone, but only in an extreme circumstance.

With “Vision,” on the other hand, the viewer doesn’t realize it’s a slice-o-life ad until the punchline, which in this case depicts an event that is an actual regular occurrence for most Internet users. And, it’s here that Verizon’s insight bests AT&T. The most frustrating problem with slow Internet is not the “fear of missing out” due to a slight network delay, it’s being forced to play the waiting game. Credits after the jump.

Read more

Profero Wins Something Called ERGObaby

Has it really been a year since we last heard a peep out of Profero? It seems that way according to our archives (though, yes, we know about Smirnoff, Western Union, etc.).  But in any case, the digital agency has resurfaced to let the world know that it’s been named AOR for ERGObaby, which designs, markets and distributes baby carriers and accessories. The eight-year-old brand, which is probably a familiar name to some parents, chose Profero because it “…has the strategic smarts, the creative savvy, entrepreneurial spirit and global breadth required to help build ERGObaby into a truly worldwide brand,” according to a statement from its global VP of marketing, Alexandra Gonzalez.

Profero does have some history with Gonzalez as we’ve been told that the  two worked together when the ERGObaby marketing boss was at Johnson & Johnson, so it’s safe to say that the agency had a bit of an in. After all, there was no review or incumbent for the  ERGObaby biz, which will be handled out of Profero’s New York office, though other locations in the network will contribute. As is to be expected from an AOR, Profero NY, which is still led by CEO, Americas Aaron Reitkopf, will be responsible for advertising, strategy and even media buying/planning.

VB&P Nabs Goodby Alum, Promotes ACD to CD

After spending five years as an art director at Goodby Silverstein & Partners, Cris Logan has joined up with fellow Bay Area agency Venables Bell & Partners as a design director. During his half-decade AD stint at Goodby, Logan (pictured) worked on the agency’s most notable past and present accounts including Hyundai, Sprint, HP, California Milk Processors Board, Haagen-Dazs and Sonic. Other agency gigs on Logan’s resume include AD/designer at McCann, where he spent three years and was involved with clients including Microsoft, the San Francisco 49ers and the Oakland A’s.

In addition to Logan’s arrival, VB&P promoted Lee Einhorn to creative director. Einhorn has been toiling at Venables for nearly two years now and in the process, has worked on the Barclays, Orville Redenbacher’s and eBay business (example here) among others. During his career, Einhorn started Arnold’s Entertainment unit, spent some time as a digital creative and Mekanism and started things off at Publicis & Hal Riney and Arnold.

Friday Morning Stir

-Jeep/Maxus and Lowe’s/OMD took home top honors at last night’s Vibrant Awards in NYC. link

-Cheil Canada hired Havas Euro RSCG Toronto alum Matthew Cammaert as president.

-Cleveland-based agency Marcus Thomas acquired digital shop, DigiKnow.

-Sir Martin Sorrell sings Google’s praises. link

-Target.com can’t stop crashing. link

-The DirecTV/Fox tiff is heating up (above). link

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