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Archives: December 2011

Wednesday Odds and Ends

-So, what were Adweek‘s “Top 10 Press Stories of 2011?” link

-Newt Gingrich blasts Mitt Romney‘s attack ads and takes at aim at Ron Paul ahead of the big showdown in Iowa. link

-IPG Mediabrands has a new president for the Asian region. link

-Kleenex comes to the aid of sniffling Facebook users (above). link

-Google+ has topped 60 million users and could reach 400 million (!) by end of 2012 according to Paul Allen. link

-Here’s your two-minute 2011 viral video summary. link

-CNet offers its five social network predictions for 2012. link

-P&G has teamed up with the brains behind mall food court staple Panda Express to launch the Tide Dry Cleaners chain. link

 

We Hear: What’s the Deal with Saatchi/JCPenney? (Updated)

Since JCPenney added Minneapolis-based Peterson Milla Hooks to its agency roster over a month ago, some were wondering where this move would leave Saatchi & Saatchi NY, which has exclusively handled creative duties for the brand for the last five years (who can forget “Beware of the Doghouse”). Well, over the past week, we’ve received a few tips from different sources claiming that the retailer has indeed parted ways with Saatchi and that the parties involved are just keeping things quiet.

We reached out to JCPenney the minute we started hearing these grumblings on Dec. 20, but have yet to hear a peep from the brand or Saatchi for that matter. Well, it is the holidays after all, but considering that JCPenney’s new management brought PMH on board and changed PR agencies in just a month’s time, would a split from Saatchi seem all that shocking? Hopefully we’ll find out whether the relationship’s intact or not as we head into 2012. OK, back to autopilot mode.

Update: Well, they’re keeping quiet no more as a JCPenney spokesperson tells us, “Both jcpenney and Saatchi mutually decided to end our relationship.” According to tipsters, the creative account is worth something to the tune of $400 million, though we’re checking with Penneys on that.

Most Popular Stories on AgencySpy from 2011 (15-11)

Consider this our attempt to pile on in a week that’s sure to be filled with a billion countdowns. It’s been quite the year on AgencySpy and we thank you for continuing to check back, comment, hate, love and all of the above. So without further ado, we’ll kick off our top 20 most popular items of the year list that will run through Friday, Dec. 30. The list is somewhat surprising, but hey, we’re just going by the numbers. Read on after the jump (20-16 here).

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Wednesday Morning Stir

-Amazon’s tops while Netflix drops in an online retail consumer satisfaction study of the holiday shopping season. link

-Google has launched a viral video battle called YouTube Slam. link

-The spot for Aldi above beat out VW’s “The Force” in a poll of the most popular U.K. adverts of 2011. link

-Shocker: We can expect a bigger, more ad-friendly Twitter come 2o12. link

-Is Starcom MediaVest Group CEO Laura Desmond a “dark horse” candidate for the Yahoo chief exec job? link

 

Tuesday Odds and Ends

-Ad folks fill the void before the holidays by creating “Agency Ryan Gosling.” Perhaps they too feel he was robbed by People. link

-Mashable serves up the “Evolution of Advertising” infographic. link

-A battle over Twitter account ownership heads to court in Cali. link

-Whirled Creative made some fans with its “Santa Dog” agency holiday card. link

-Google executive chairman Eric Schmidt says his company’s “iPad killer” will be ready in six months. link

-BBH and AKQA took home Campaign‘s Agency of the Year and Digital AOY honors, respectively. link

-Ex-Publicis Mojo creative Ruth Bellotti is heading to W+K Portland to serve as an art director on Old Spice and EA Sports. link

-CNN/Fortune online turns the spotlight on PSFK. link

Christmas Leftovers: Santa Plays Mr. Vengeance

As we continue on autopilot this week, we thought we’d share this agency holiday effort that slipped through the cracks, but is perhaps worth a quick two minutes of your time. It comes to us from Fort Worth, TX agency Ardent Creative, which decided to wish their friends, family and clients a happy holiday with a fake trailer for a tale of revenge called “Out of the Frost.” Ardent media director Joe Childress was the mastermind behind this clip (writing, directing, VFX, maybe even catering), which shows Old St. Nick as a ringleader and ass-kicker who takes on those hellbent on destroying Christmas. But you could’ve figured that out for yourself anyways.

Most Popular Stories on AgencySpy from 2011 (20-16)

Consider this our attempt to pile on in a week that’s sure to be filled with a billion countdowns. It’s been quite the year on AgencySpy and we thank you for continuing to check back, comment, hate, love and all of the above. So without further ado, we’ll kick off our top 20 most popular items of the year list that will run through Friday, Dec. 30. The list is somewhat surprising, but hey, we’re just going by the numbers. Read on after the jump.

Read more

Tuesday Morning Stir

FYI, we’re in simmer mode this week (unless something breaking happens, of course) and off on Jan. 2. We shall be back in full swing on Jan. 3. Hope you’re enjoying the holidays.

-Foursquare co-founder Dennis Crowley discusses check-ins. link

-The NBA’s top ballers sing us a tune in Goodby’s “Big Things are Coming” campaign that debuted ahead of the league’s Christmas Day opener (above). Welcome back, fellas. link

-A holiday sales slump has compelled Sears to close up to 120 stores. link

-Here’s some leftover holiday greetings from Toronto-based Crush. link

-The Office star John Krasinski will provide VO in Leo Burnett’s debut effort for Esurance. link

 

 


Most Popular Stories on AgencySpy from the Last 7 Days

‘Resolution Setter’ vs. ‘Resolutionizer’: Pick Your Poison

You might remember Brian Thompson, aka @AskACopywriter, as the man who formerly starred as, you guessed it, a copywriter at the Concept Farm before being asked by the agency to find a substitute when they found out he was leaving for T3. Anyhow, Thompson has now unveiled “Resolution Setter,” which happens to coincide with BBH’s launch of “Resolutionizer.” We know that absolutely no one will stick to their guns anyway, but which one do you prefer?

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