-The BBB accuses LG of false advertising. link

-Lexus is ready to unleash “The Beast” in its first Super Bowl commercial (above).

-Carmichael Lynch has been appointed as strategic/creative advisor to the National Baseball Hall of Fame in Cooperstown.

-USA Today‘s Super Bowl Ad Meter is getting a social facelift. link

-Mullen is back with an all new Brand Bowl. link

-Austin’s Vendor, Inc. picked up the Tillamook cheese broadcast/print business, which was previously handled by mono. Digital work remains with Hello Design.

-Milwaukee-based, digitally-focused agency Layer One Media opened up shop in Chicago’s West Loop neighborhood.

New Career Opportunities Daily: The best jobs in media.

You might remember Miami Ad School alum Charli Hoffman as the better or worse half of that hire us or we’ll get married pair from months past. Now, the young lady is telling us how to “Spotify your status” as you can see from the clip above. Frankly, I’ve hated Spotify since the mandatory Facebook integration, so it makes yours truly glad to be grandfathered in before such things were necessary. Anyhow, those of you willing to be more social media-savvy can get a gander at what she’s talking about above.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

Last year, the folks at TBWA\Chiat\Day LA used animated, biographically-focused TV spots to preview the 53rd Grammy Awards. Judging by the above spot, the agency seems to be employing “if it ain’t broke, don’t fix it” mantra when it comes to marketing the 54th installment of music’s biggest night.

Though Bon Iver is not performing at the Grammys, the band is nominated for Record of the Year, Song of the Year, and Best New Artist. Also, the band’s history is one that quickly found its place in folk music lore. Even passive fans know how singer/songwriter Justin Vernon started his project in humility, writing mournful songs from his parents’ cabin during a cold Wisconsin winter. To the ghostly sounds of the band’s track “Holocene,” a snowy scene evolves into a silhouette of Vernon and his guitar.

Could this be the year that Bon Iver becomes a pop sensation, played on Top 40 stations around the country? Well, you have to remember that the Grammys are now finally attempting a stab legitimacy, and Arcade Fire’s Album of the Year victory last year could be a sign of things to come. Bon Iver’s “We are Music” spot is one of four, with the others focusing on pop crooner Adele, middle-aged rockers Foo Fighters, and the worst thing to happen to music in 2011, dub-step phenom Skrillex.

New Career Opportunities Daily: The best jobs in media.

From Absolut and SapientNitro India comes a new, interactive experience that turns empty liquor bottles into audible art.

Now, we know it hasn’t been long since we covered an Absolut campaign that aimed to align the popular vodka brand with a distinct culture. But, while EVB took Absolut Miami to the web for an interactive experience, SapientNitro India settled on a more tangible means of bringing India to life. The art installation, which debuted during the India Art Fair at NSIC Grounds Okhla from Jan. 25 to Jan. 29, emits sound when a person “eavesdrops” onto  a bottle.

As the release suggests, one’s experience with the installation is dependent on what cultural norms they bring with them. “The work draws inspiration from the ‘unseen’. The Indian ideal of a spiritual quest that is not visual or outward looking, but seeks to create an experience within.”

For those techies wondering how they did it, SapientNitro used “open source micro controllers with custom electronics, ultra-sonic range sensors and monaural speakers. The bottles, ten in all, are mounted on a 17.3 ft 1.2ft shelving structure of wood, glass and resin.” Now that you have the specs, feel free you create your own similar empty bottle display in your garage. After all, it’s art. Credits after the jump.

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Our Super Bowl-related submissions continue to roll in, and today, we veer from the party scene to the social one as Brian Cavoli, an MPG/Carat alum who currently serves as director of marketing at WOM shop BzzAgent, discusses social media measurement come game time.

Social media gets a lot of attention this time of year. Early in January, every social media guru shares predictions for the year about what’s ahead for Google+, Facebook and the next great social sensation. Now at the end of the month, Super Bowl advertisers take over with talk about video contests, ad hashtags and Facebook games to extend the life of their message beyond their 30 seconds of glory in the big game.

30 seconds during the Super Bowl goes by fast and it can be easy to miss. Especially if nature calls, or if a chipful of con queso dip spills on your friend’s new sofa (sorry Steve). Advertisers need to make sure their 30 seconds are memorable. But being memorable is hard. Looking at Nielsen’s Top 10 most-recalled Super Bowl ads for each of the last four years shows just how little people remember.  Just four companies – Doritos, Budweiser, GoDaddy and Pepsi – made up 75 percent of the memorable ads during this period. That’s tough competition, kinda like the New England Patriots of advertisers.

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Barring any earth-shattering, groundbreaking addition to this tiring meme, we assure you that we will put the Shit blah blah says to bed with this submission from New York-based shop Bold Worldwide. We’re imagining the dialogue within isn’t too overstretched, but if folks at agencies really talked like this on a regular basis, it makes us that much more proud/relieved to be working from the outside looking in. Play on, players.

New Career Opportunities Daily: The best jobs in media.

-A five-year-old offers her instant impression of notable logos (above). Maybe you could learn a thing or two.

-With its IPO reportedly fast approaching, Facebook builds its lead in online display advertising. link

-Speaking of the social network, Definition 6 launched a “Timeline Movie Maker.” link

-Wal-Mart is integrating its merchandising and marketing teams. link

-Along with its new logo, JCPenney wants to become more Apple Store-ish. link

New Career Opportunities Daily: The best jobs in media.

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New Career Opportunities Daily: The best jobs in media.

-Car buffs Jerry Seinfeld and Jay Leno will stop at nothing to be first in line for the NSX (production commencing in 2015) in Acura’s first Super Bowl spot (above). The ad comes to us from RP& and director Craig Gillespie. link

- In  “we were totally not expecting this” news, CP+B’s PR chief, VP, etc. Katie Kempner takes issue with the recent Slate piece about her agency. link

-Which digital agencies lead the pack when it comes to mobile marketing expertise? link

-Do you want to “Get on the Shelf” at Wal-Mart? Well, you have less than a month. link

-McDonald’s is narrowing down agencies in its NY co-op review. link

-Canadian hardware/gardening brand Rona tapped Sid Lee as lead creative agency.

-Has anyone in Chicago seen Groupon kiosks? link

-The One Show, Interactive and Design submission deadlines have been extended to Feb. 10. A $50 late fee applies to entries creative after Jan. 31. link

-Director Mark Palansky signed with L.A. prodco BRW USA for commercial representation.

New Career Opportunities Daily: The best jobs in media.

From EVB and production company Eight VFX comes a new campaign launching “Absolut Miami,” a limited edition vodka inspired by “the city where the heat is on all night on the beach ’til the break of dawn” that follows the brand’s other previously launched location-based lines including Brooklyn.

As home to the world’s most annoying professional basketball team and, according to the parties involved, “glamour, cabanas, hot days, vice and endless nights,” Absolut’s use of Miami as its muse should come as no surprise to those who enjoy fruity-tasting vodka. In addition to an outdoor takeover of buses, billboards, and the like in the city of the liquor’s namesake, EVB and Eight VFX are adding an interactive supplement to the above music video for “From Dusk Till Dawn.”

Those looking to add speed, flair and energy to their virtual night in South Beach can do so at AbsolutMiamiNight.com or just watch the intro credits to Miami Vice here.

New Career Opportunities Daily: The best jobs in media.

If you’ll recall, in an effort to keep morale high and the employees’ creative juices flowing, the powers that be at Draftfcb decided to have an all-agency competition that encouraged employees “to submit ideas that drive agency culture.” Most notable out of the 323 ideas submitted to the competition? A 550 lb. white pony named “Patti Cakes” to star as the agency’s new mascot. Invigorating, no?

Of course, we couldn’t leave our dear readers with a cliffhanger. We’re sorry to announce that, no, “Patti Cakes” is not DraftFCB’s new official equine mascot. But, at least the agency did give us the above video tribute to “Patti Cakes,” featuring Elton John‘s “Live Like Horses” and Laid Back’s coked-up ’80s electro track, “White Horse.”

One of the other ideas, “creating an interactive billboard on the side of the agency,” was announced as the winner during Thursday night’s agency town hall-style meeting. The five idea runners-up included “developing an app to easily track time while working on multiple projects,” “seeking out small, local clients to work for on a pro-bono-like basis (they’d serve as creative incubators),” “turning our coffee bar into a happy hour bar every day” and “transforming the agency’s spiral staircase into a slide.” Really? The slide idea didn’t win?

New Career Opportunities Daily: The best jobs in media.

While we’ve made it an annual tradition to post contributions from industry folks following the Super Bowl, we decided this time to get some thoughts in the days leading up to the game. Throughout this week, we’ll post some commentary from your peers on various Super Bowl-related topics. Hey, since it’s advertising’s big day, too, why not build some hype? First up to bat are Troy Scarlott and Jordan Atlas, SVP/ECDs at Ignited. Take it away, sirs.

With advertising’s big day rapidly approaching, a tremendous amount of discussion is underway about what to expect from the upcoming Super Bowl ads. Most of the talk seems to have fallen around the following topics; Does releasing your spot prior to the big day help to ignite more interest and awareness, or does it only serve to undercut the value that an audience gets from first seeing it on Sunday?

Appearances from GoDaddy, KIA and H&M will help fuel the ongoing debate about whether or not sex sells (our two cents: Sex doesn’t sell. It titillates, for sure, but unless you can recreate that same racy subject matter within the last ten feet of the purchase funnel, you will most likely be left taking a cold shower when it comes to sales. Finally, does the proliferation of :60 commercials signal the return of storytelling? Again, our two cents says that while storytelling at times has been MIA or at least difficult to track down, it never really went away and thus can’t be returning. More time should only be bought if more time is needed to enhance the idea. Put another way, you don’t need more time to tell a good story, you just need a good story.

The focus of most of this discussion is on what the general population will see, feel and ultimately do with the ads shown during the big game. While this is certainly an important group of people, it occurred to us that there is a smaller, but no less significant, segment of our population that tends to go unrepresented on Super Bowl Sunday. We are of course talking about that elusive demographic affectionately known as “The Lone Advertising Professional Stuck at the Super Bowl Party Watching The Ads With a Group of Non-Advertising Professionals.”

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Well, it certainly didn’t take long for AKQA to build a presence in the City of Light, as the agency has announced that it’s now officially opened its doors in Paris with Nike France as its founding client. The new office, which will be based in central Paris’s Latin Quarter and is the eighth in the AKQA network if you’re keeping score, will be led by European managing director Guy Wieynk, creative director Peter Lund and ACDs Nicolai Smith and Julien Veillon. The staff count currently stands at 10, though AKQA hopes to add another 40 in Paris by year’s end.

New Career Opportunities Daily: The best jobs in media.

Honda has rolled out an extended version of its much-ballyhooed Super Bowl spot starring Matthew Broderick, and as promised, the Ferris Bueller-isms are aplenty. In the above ad from RPA and Old School/Hangover director Todd Phillips, Broderick plays himself but decides to take a sick day of his own and escape in his 2012 CR-V, subsequently riding a roller-coaster, visiting a museum and enjoying some time at the track among other things. It should bring a tear to any fan of John Hughes‘ ’80s classic (whether you think it’s good or bad), but time will only tell whether this spot will actually drive any major sales post-Super Bowl. It’s worth the trip down memory lane, though. FYI, here are a few Bueller-esque Easter eggs below if you didn’t catch them already:

1. The name on the Bluetooth screen is Grace (Rooney’s secretary) (0:54)

2. There is a guy in a trench coat playing clarinet (1:00)

3. The flower delivery guy is a reference to a scene in the movie (0:57)

New Career Opportunities Daily: The best jobs in media.