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Archives: January 2012

Bienvenido a ‘Absolut Miami’

From EVB and production company Eight VFX comes a new campaign launching “Absolut Miami,” a limited edition vodka inspired by “the city where the heat is on all night on the beach ’til the break of dawn” that follows the brand’s other previously launched location-based lines including Brooklyn.

As home to the world’s most annoying professional basketball team and, according to the parties involved, “glamour, cabanas, hot days, vice and endless nights,” Absolut’s use of Miami as its muse should come as no surprise to those who enjoy fruity-tasting vodka. In addition to an outdoor takeover of buses, billboards, and the like in the city of the liquor’s namesake, EVB and Eight VFX are adding an interactive supplement to the above music video for “From Dusk Till Dawn.”

Those looking to add speed, flair and energy to their virtual night in South Beach can do so at AbsolutMiamiNight.com or just watch the intro credits to Miami Vice here.

And Now, the Thrilling Conclusion to the Draftfcb Pony Mascot Saga

If you’ll recall, in an effort to keep morale high and the employees’ creative juices flowing, the powers that be at Draftfcb decided to have an all-agency competition that encouraged employees “to submit ideas that drive agency culture.” Most notable out of the 323 ideas submitted to the competition? A 550 lb. white pony named “Patti Cakes” to star as the agency’s new mascot. Invigorating, no?

Of course, we couldn’t leave our dear readers with a cliffhanger. We’re sorry to announce that, no, “Patti Cakes” is not DraftFCB’s new official equine mascot. But, at least the agency did give us the above video tribute to “Patti Cakes,” featuring Elton John‘s “Live Like Horses” and Laid Back’s coked-up ’80s electro track, “White Horse.”

One of the other ideas, “creating an interactive billboard on the side of the agency,” was announced as the winner during Thursday night’s agency town hall-style meeting. The five idea runners-up included “developing an app to easily track time while working on multiple projects,” “seeking out small, local clients to work for on a pro-bono-like basis (they’d serve as creative incubators),” “turning our coffee bar into a happy hour bar every day” and “transforming the agency’s spiral staircase into a slide.” Really? The slide idea didn’t win?

Op-Ed: How to Work in Advertising and Still Enjoy the Super Bowl Party

While we’ve made it an annual tradition to post contributions from industry folks following the Super Bowl, we decided this time to get some thoughts in the days leading up to the game. Throughout this week, we’ll post some commentary from your peers on various Super Bowl-related topics. Hey, since it’s advertising’s big day, too, why not build some hype? First up to bat are Troy Scarlott and Jordan Atlas, SVP/ECDs at Ignited. Take it away, sirs.

With advertising’s big day rapidly approaching, a tremendous amount of discussion is underway about what to expect from the upcoming Super Bowl ads. Most of the talk seems to have fallen around the following topics; Does releasing your spot prior to the big day help to ignite more interest and awareness, or does it only serve to undercut the value that an audience gets from first seeing it on Sunday?

Appearances from GoDaddy, KIA and H&M will help fuel the ongoing debate about whether or not sex sells (our two cents: Sex doesn’t sell. It titillates, for sure, but unless you can recreate that same racy subject matter within the last ten feet of the purchase funnel, you will most likely be left taking a cold shower when it comes to sales. Finally, does the proliferation of :60 commercials signal the return of storytelling? Again, our two cents says that while storytelling at times has been MIA or at least difficult to track down, it never really went away and thus can’t be returning. More time should only be bought if more time is needed to enhance the idea. Put another way, you don’t need more time to tell a good story, you just need a good story.

The focus of most of this discussion is on what the general population will see, feel and ultimately do with the ads shown during the big game. While this is certainly an important group of people, it occurred to us that there is a smaller, but no less significant, segment of our population that tends to go unrepresented on Super Bowl Sunday. We are of course talking about that elusive demographic affectionately known as “The Lone Advertising Professional Stuck at the Super Bowl Party Watching The Ads With a Group of Non-Advertising Professionals.”

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AKQA Indeed Sets Up Shop in Paris

Well, it certainly didn’t take long for AKQA to build a presence in the City of Light, as the agency has announced that it’s now officially opened its doors in Paris with Nike France as its founding client. The new office, which will be based in central Paris’s Latin Quarter and is the eighth in the AKQA network if you’re keeping score, will be led by European managing director Guy Wieynk, creative director Peter Lund and ACDs Nicolai Smith and Julien Veillon. The staff count currently stands at 10, though AKQA hopes to add another 40 in Paris by year’s end.

 

 

Presenting Matthew Broderick’s Day Off

Honda has rolled out an extended version of its much-ballyhooed Super Bowl spot starring Matthew Broderick, and as promised, the Ferris Bueller-isms are aplenty. In the above ad from RPA and Old School/Hangover director Todd Phillips, Broderick plays himself but decides to take a sick day of his own and escape in his 2012 CR-V, subsequently riding a roller-coaster, visiting a museum and enjoying some time at the track among other things. It should bring a tear to any fan of John Hughes‘ ’80s classic (whether you think it’s good or bad), but time will only tell whether this spot will actually drive any major sales post-Super Bowl. It’s worth the trip down memory lane, though. FYI, here are a few Bueller-esque Easter eggs below if you didn’t catch them already:

1. The name on the Bluetooth screen is Grace (Rooney’s secretary) (0:54)

2. There is a guy in a trench coat playing clarinet (1:00)

3. The flower delivery guy is a reference to a scene in the movie (0:57)

Monday Morning Stir

-Euro RSCG NY CEO/CDO Jeff Brooks is leaving for a chief exec gig at the soon-to-be reopened NY office of M&C Saatchi. We’ve been told Brooks will not be replaced at Euro, but that his duties will be absorbed by senior management. link

-Got a question for POTUS? Well, today’s the day (above). link

-Shocking report: Super Bowl advertisers are swooning over social media this year. link

-Clark + Huot, Cocoon Branding, and Velocity Branding/Spacecadet Design have merged to form a new Canadian operation called ClarkHuot/Cocoon. link

-New York creative studio Charlex promoted Ryan Dunn to ECD. link

-B-Reel/Domani Studios alum Ben Tricklebank joined Tool as interactive director. link

Friday Odds and Ends

-According to reports, Facebook will file for its IPO next week. link

-Meanwhile, FTC head Julie Brill isn’t mincing words when it comes to Facebook and Google’s privacy issues. link

-According to a Deutsche Bank analyst, we could be seeing more cuts within the MDC Partners network. link

-Walton Isaacson tapped former Genre publisher Bill Kapfer to lead its LGBT marketing effors. Kapfer will be based in WI’s NYC office.

-The Ad Club Denver’s 2011 “50″ winners have been revealed. link

-Sports bar/restaurant chain Buffalo Wild Wings tapped Fallon to serve as its new lead creative agency. link

-We missed this one, but Enfatico insists reports of its death have been greatly exaggerated. link

-Tennis pros take, um, center court in a new campaign for Wilson Racquet Sports from Wexley School for Girls (above). link

-Chicago ad firm Two by Four opened up a second office in Chattanooga, Tennessee. link

The Best Ad-Related Videos of the Week

Each week, we’re sent hundreds of pieces of advertisement-y work that falls into the fun-to-watch-video category. There’s not enough time in the day to think up copy for all of them so here’s a round-up of the best ad-related video we’ve seen in the last 7 days. You’re welcome.

7. Irritable Bowl Syndrome is a rant by comedian Bill Maher that someone turned into a video infographic thing.

6. Dating Rules From My Future Self is longer-form branded content that doesn’t suck at all.

5. There’s a badass Panda out there who will be serving up his own brand of post-Apocalyptic survival justice in a theater near you.

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ASICS Gets a Case of Runner’s High

From Vitro (the agency formerly known as SKINNY) comes the above TV spot launching the super-light ASICS GEL-Neo33.

As a runner, I can confirm that a move to lightweight shoes has a profound mental effect, similar to how drinking Gatorade can make you think that you’re somehow better at basketball. When your knees and shins hold up, you tend to push yourself past where you would go with heavier shoes, despite experiencing a similar level of fatigue.

Clearly, the joggers in this spot feel the same way, running deep into the late hours of night with their glowing balloons trailing behind them. After constructing a floating tribute to their lighter-than-air idol, the runners rock out to some soaring indie music. Hey, there’s nothing wrong with positioning yourself as the athletic footwear provider to the fashionably fit, is there? See more from the campaign here and view credits after the jump.

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