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Archives: March 2012

Guess Who Won Klout’s ‘Agency Insanity’ Tourney

After six rounds, Klout’s own, week-long March Madness homage dubbed “Agency Insanity” (clever) has drawn to a close. Cue a drumroll if you’d like, but the winner is one Holly Pavlika, who has spent the last three years at Big Fuel, was promoted to managing director in the New York HQ a year ago and currently runs the agency’s MOMentum community for moms.

If you haven’t heard of Klout’s Agency Insanity effort,  the San Francisco-based social media analytics firm tapped 64 “hot-shots” in the social networking realm to take part in a tournament of sorts that was basically an eight-day tweet-a-thon. During the tourney, it was simply up to the users to hit +K and help their favorites advance forward. Like the NCAA tournament, there was a bracket, which you can view in full here. In the finals, Pavlika, who you may remember joined Big Fuel following a six-year stint at G2, beat out Billy Boulia, senior manager of social media at MEC Interaction.

According to those involved, Pavlika finally won out with the help of her mom community as well as the VivaKi/Publicis network including Razorfish, Digitas, and Starcom. The Agency Insanity winner describes her experience,  saying,”…[Eight] days of tweeting on about 4-5 hours of sleep and fueled by buckets of Diet Coke. My daughter thought I was crazy. But both of my children were in there voting as well. I was worried I was spamming my audience big time, but because I chose to donate the prize –a swanky trip for two to Las Vegas – to charity I think they forgave me. This is what I love about social media… the conversation, the relationships, the energy.”

CP+B Execs Split to Form MADE

Crispin Porter + Bogusky perhaps took a hit as of late as Dave Schiff, Scott Prindle and John Kieselhorst left the agency to form their own shop called MADE, which was created to support “a resurgence in American manufacturing.”

Regarding the split from CP+B and formation of their new shop, which is capitalizing on the “buy American” trend, Schiff says in a statement, “CP+B is a great agency and I could never see myself leaving to go to another agency, but this is a mission. We work a lot in advertising, and I want to put every hour into building something I’m deeply committed to.” Schiff continues, “More than 5.5 million U.S. manufacturing jobs have been lost or outsourced since 2001, yet if the average American spent just 1 percent more on American-made goods and services, it would create 250,000 new jobs. We feel like we can help make that happen and more.”

During his time at CP+B, Schiff served as VP/ECD while Prindle, who spent six years at the Boulder-based operation and was considered an “original architect” of the agency’s digital process, spent the last two two-and-a-half as VP, executive technology director. Kieselhorst, meanwhile, served as executive design director and together, the trio worked across a range of Crispin clients including Coke Zero, Volkswagen, Burger King, Sprite, Domino’s, MINI Cooper and Best Buy.

The central concept of the group’s new “America! Fuck Yeah!”-themed agency is an integrated consumer/brand community.

D&G Makes Some Cuts

We’ve received confirmation that El Segundo, CA-based David&Goliath has eliminated some staff this week. An agency spokesperson tells us, “D&G had a small reduction in staff of less than 5% in order to improve operating efficiencies.” D&G’s approximate staff count at this point is 150 (you can do some math from here), and we’ve been told that cuts were made across departments including creative.

A source familiar with the matter adds that the layoffs weren’t a direct result of the agency losing the CKE account over three months ago, but were made as a way of “getting back into fighting shape” by eliminating “underperforming staff.”

Kohl’s Store Sizzles with Cast of ‘Q-VIVA,’ J. Lo, Marc Anthony

Kohl’s Q’VIVA Sizzle from Mustache on Vimeo.

If you’re a loyal viewer of Univision or frequently find yourself watching copious amounts of FOX on Saturday nights, you’ve no doubt heard of the TV talent show, Q’Viva! The Chosen. If you’re not one of these people, here’s the deal: Separated celebrity couple Jennifer Lopez and Marc Anthony, along with concert director Jamie King, travel to 21 different Latin American countries to find “The Chosen,” an undiscovered talent better than the rest. And, yes, having a recently split couple debate with each other on TV is exactly as awkward as you imagine it to be.

In addition to starring on the show, Lopez and Anthony also both recently released clothing lines at Kohl’s department stores, an obvious branding opportunity led by brand new digital agency, Mustache. Kohl’s gave Q’Viva! contestants a shopping spree at their Los Angeles store, where salsa dancers, singers and the like updated their own wardrobe as well as picked up some J. Lo and Marc Anthony branded clothing for their loved ones. Says Jeff Cambron, who started Mustache with some film production friends in January (he previously consulted for the Barbarian Group on projects like the  “Ad Agency Bloodline” infographic), “Alongside last week’s announcement of an American Idol line in Kohl’s stores , this is yet another example of how Kohl’s is becoming a big part of the pop culture conversation.”

Say what you will, but I’d probably shop at Kohl’s a bit more if people were salsa dancing around the store. Learn more about this shopping sizzle here.

They Don’t Always Get Haircuts, But When They Do, Musicians Prefer Supercuts

Apparently, one person thought this campaign was so “amazing” that they had to flood our tips box about it. Anyhow, Chicago’s Element 79 is behind a new effort for longtime client Supercuts called, yes, “Rock the Cut,” which aims to show off the chain’s relationship with the music community via broadcast/digital executions. The spot above features a band called Vintage Trouble, a dapper troupe who apparently feel much more at ease in rocking the crowd after getting their hair did by a Supercuts stylist.  It’s not just rock ‘n roll, though, that takes center stage in the “Rock the Cut,” which also spotlights artists in country, electronic and indie circles.

According to the parties involved, the interview portions of the Supercuts spots were shot over five days by director Barney Miller in Long Beach, CA and were completely unscripted in order to maintain what Element 79 is calling that “real people” feel. We’re not sure if this project entices us to visit a Supercuts again, but what the hell, we have a coupon, so why not take a chance. Check out another spot starring DJ Ken Loi as well as credits after the jump.

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Cannes Announces More Juries, while the ANDYs Embraces the Apocalypse

We’ll do a little killing two birds with one stone this morning by letting you know the latest news from a couple of the most notable industry award shows of the year. First off, Cannes continues filling up its various jury rosters, this time announcing those who’ll be judging in the Creative Effectiveness, PR, Design and Film categories. Among those serving as presidents include Havas/Euro RSCG Worldwide CEO David Jones for Creative Effectiveness , Ogilvy worldwide CCO Tham Khai Meng for Film and Turner Duckworth namesake/creative Bruce Duckworth for Design.

We’ll spare you the full lists (you can go to the Cannes Lions site for those) since we’d rather focus on the bombastic images promoting this year’s ANDYs. From the looks of it, the Mayans and their 2012 predictions have gotten to the show’s organizers, who presume we want to spend the end of days huddled with them in the Hudson Hotel. Let the awards season madness begin.



Bacardi Taps Mullen to Handle Grey Goose Global Creative Duties

Call it a trifecta for Boston-based Mullen if you will as the agency has followed up its recent U.S. Cellular and National Geographic Channel wins by picking of global creative duties for top-shelf vodka brand Grey Goose following a review. As a result, Mullen takes over for @Radical, which has handled the global biz since 2007 but will still partner with the Bacardi brand on initiatives including the TV show, Iconoclasts.

Regarding the selection of Mullen, Lyle Tick yes, former agency guy Lyle Tick and now senior global category director, vodka for Bacardi Global Brands, says in a statement, “We welcome Mullen into the Grey Goose vodka family. The passion the Mullen team demonstrated for the brand, its strategic insight, creativity and collaborative culture really shined through to set them apart. We look forward to writing the next chapter of this great brand with them to share our amazing story with consumers.”

Mullen’s global assignment for Grey Goose gets underway on April 1 (R/GA still handles global digital duties). Bacardi would not disclose the other agencies that competed in the review.

Wednesday Morning Stir

-Omnicom agencies TBWA\WorldHealth and CAHG have formed a strategic alliance. link

-Leo Burnett and 72andSunny were among the big winners at the 4As’ 2012 O’Toole Awards. link

-Pinterest is clamping down on spam. link

-The Wendy’s Company has appointed P&G alum Craig S. Bahner as CMO and a member of its Executive Leadership Team, effective April 2.

-Columbia Sportswear presents us with a fake science series called “Great Moments in Trying Stuff” (above). link

Tuesday Odds and Ends

-Leo Burnett and the One Club have teamed up for a “Creative Boot Camp” in Chicago. link

-Even elephants dig the new Samsung Galaxy Note according to a new clip from the Viral Factory (above).

-BBH Labs explains where we go from “Homeless Hotspots.” link

-U.K.-based digital training firm UTalkMarketing has rebranded and launched two new content platforms. link

-Sir Martin Sorrell says WPP will double spending on Facebook this year. link

-Director Bucky Fukumoto, who most recently helmed the “Duel of the Masters” ad starring Shaq and Tiger, signed to the roster of L.A.-based production studio Locksmith Content.

-PromaxBDA announced the winners of its 2012 Europe Awards. link

-Naked Communications has opened up shop in Brazil. link

-NYC-based digital media management platform Traffiq has promoted SVP of client services Lori Goldberg to president of the company.

-Draftfcb Cape Town ECD Mike Barnwell tells us why agency language should change. link

-Michael Bay will try his best not to ruin our childhood, according to Michael Bay.

We Hear: Delbridge, Holroyd Out at McKinney? (Updated: Yes)

Since March 1, we’ve been receiving tips that McKinney partner/chief strategy officer Andrew Delbridge is no longer with Raleigh-Durham agency McKinney, which has repeatedly denied his departure. Then again, we have no proof that he’s still there as calls have been transferred to someone else’s voicemail. Delbridge has spent 12 years at the NC agency and has recently served as chairman on the strategy committee for the 4A’s.

In addition to Delbridge, we’re hearing that partner, connection planning director Doug Holroyd is also out at McKinney. No word on his status either (check what toplines his LinkedIn), but prior to his most recent gig, he held a similar role for five years at Fallon. We’ll let you know what’s happening as the story develops.

Update: We’ve received confirmation that Delbridge is moving on from his CSO post, though he will remain on as a consultant to McKinney. In addition, we’ve been told as part of “reviewing where we want to focus strategic efforts moving forward,” McKinney has also parted ways with Holroyd.