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Archives: April 2012

D.C. Agency Temporarily Rebrands Itself in Honor of RG3 Drafting

Well, looks like one agency in particular is pretty stoked about former Baylor QB/standout Robert Griffin III getting drafted and joining up with the Washington Redskins. RP3, which is based in Bethesda, MD, counts staffers including D&G/Mendelsohn Zien alum Claudia Caplan and has worked with clients including Norfolk Southern, the National Geographic Store, the United Way and Honest Tea during its three-year existence, is for the time being, RG3.

To show you the depth of their enthusiasm for the arrival of Griffin III, the agency’s VP, account management Tiffany Bacon, who also captained the Redskins cheerleading squad at one point, goes back to her roots in the image below. We’re just wondering how Robert Griffin himself will stack up against top pick Andrew Luck and if he can help his new, dismal team rebound.



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Dumoulin Out at Saatchi X?

Word on the Spy line is that Thierry Dumoulin, managing director of Saatchi & Saatchi X’s New York office, is no longer with the agency. Phone calls are leading to broken extensions and sources are saying Dumoulin’s departure leaves no one officially in charge at X NYC. Anyhow, Dumoulin has held the MD title for two years at the New York office of Saatchi’s shopper marketing unit.  Prior to his gig at X, the exec spent two years at JWT London as an international account manager and six after that as director of client services at fellow UK operation, Imagination.

CP+B, Kraft Reciprocate the Love via Facebook

And now, a little a capella–scratch that, “Likeapella”–treatment from CP+B and Kraft, who send this little musical love letter to their Facebook fans and thank them for all the “Likes” received this week. The musical guest in this latest effort is a group called the Yellow Jackets, which seems to be a rather fitting title. It’s quite the epic tune, but it’s almost lunchtime here on the East Coast. Enjoy if you can.

Don’t Let Your Pets Grow Up to be Horny Teenagers (Updated)

A new pair of PSAs from TM Advertising and director Frank Todaro of Moxie Pictures is reminding pet owners to get their best friends “fixed” at a young age, lest their furry companions end up reenacting some 90s teen drama series where 80 percent of characters end up pregnant at some point.

Set to a score of Paula Cole‘s 1997 hit “I Don’t Want to Wait,” perhaps best known as the theme song to the WB’s much-beloved show about teen angst and pent up sexual energy Dawson’s Creek, “Afraid of That” finds two young lovers nearly caught in the act by their parents, who should really know better than to ever let their spawn out of the house. Squee! It’s just like Dawson and Joey, but with kittens!

Meanwhile, “Afternoon Stroll” is probably the better of the two spots, mainly because that kid who runs into the fence near the end of the ad remains funny after repeat viewings. Also, the puppy the girl morphs into is one of the most adorable little fluffballs of cute I’ve ever damn seen. So, remember parents and pet owners: Once your kid hits middle school, start being paranoid. Once your pet hits four months, fix the problem once and for all and prevent unwanted litters.

Update: And now, the infographic addendum:

And Now, Your 2012 AICP Shortlist

Last night, the folks from the AICP threw down multiple parties in Chicago, NYC and Santa Monica to announce the 2012 shortlist for both the main show and the Next Awards, which will take place on June 12 at the MoMA in New York. AICP president/CEO Matt Miller says in a statement, “This year more than ever we have witnessed the evolution of the collaborative process. Because so many projects included companies working together to in roles that defy traditional definition, we have decided to forgo a formal tally, as there is really no fair way to determine the level of contribution to each project.”

As expected, the Chipotle “Back to the Start” and “Dear Sophie” Google spots topline the commercial list. Your full shortlist can be found here.

Friday Morning Stir

-Newly acquired shop TargetCast has picked up Illva, Edmunds and the Janus Group accounts.

-B-Reel launched its new research and development unit, B-Reel Products. link

-Raleigh agency Baldwin& welcomed Kathleen Gallagher as project manager primarily on Burt’s Bees (her self-assigned agency title is “The Ninja”).

-A new spot promoting Ridley Scott’s Prometheus will feature live tweets and a Zeebox tie-in. link

-Digiday launched a content marketing unit. link

-A lad from Agency Republic created an interactive poster that lets you change the annoying tune at the office (above). link



Thursday Odds and Ends

-MEC appointed Michael Dick as head of strategy for global solutions and Francesca Ronfini as strategy partner for global solutions in London.

-Who should you follow on Twitter? Ogilvy’s worldwide CMO weighs in. link

-The Tribeca Film Festival launched its first-ever iPad app. link

-So, how did the “Best Job in the World” guy fare? link

-Is the spirit of Stanley Kubrick being channeled in Nike’s new ad (above)?

-The GOP is ramping up its digital presence ahead of election time. link


Rob Zombie Brings Doom, This Time for Amdro

As a longtime follower of the Halloween mythology, I was somewhat struck when Rob Zombie decided to overhaul the series, but probably more so when he subsequently took his talents to Woolite. But, it doesn’t veer from the man’s vision and neither does this spot starring Ron Howard‘s brother Clint, who plays somewhat maniacal in this effort from Saatchi & Saatchi New York for the ant-killing brand, Amdro. It’s only thirty seconds, but damn, did those pesky ants have it coming to them. Credits after the jump.

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The Egotist Returns, This Time from Alberta

Wow, how long has it been since we’ve heard from our pals at the Egotist network?  We think it was Des Moines back in June of last year, but anyhow, the folks are back and beaming their ad scene reports from Alberta. Yes, Alberta, so let’s hear what’s going on with our neighbors to the northwest.

Alberta is a tough market. Talent that starts here seldom stays. We’re continually bleeding great creative people into Toronto and Vancouver. When talent leaves it makes it harder for local shops to hang on to great accounts.

Our market is home to two massive communications providers: Shaw and Telus and Westjet, an extremely successful airline. All of which have agencies of record out of our market.

But we’re not suffering. There’s a serious digital pedigree here. We’re home to Critical Mass, who recently moved offices to accommodate their 300+ sized team in Calgary. Evans Hunt has had explosive growth. Two years ago they sported a team of 12. Now they have more than 40.

Boutique shops like Sajak&Farki dazzle blue-chip accounts like Toyota with their playful interactive work.

Earlier this year MacLaren McCann Calgary won Mark’s – a national clothing retailer – keeping the account in Calgary.

Alberta is the birthplace of iStockPhoto & Veer. Some might even argue the micro-stock market as a whole.

There is no shortage of jobs. Almost any agency you might call is hiring. It’s rare to hear of big layoff news. It was a surprise when Veer closed its Calgary office in January. All that talent!

Of course many got snapped up right away. Or they joined Uppercut. A creative studio founded by 18 of the Veer alumni.

Here’s a little peek into the happenings of Alberta:

The Alberta Egotist covers advertising, design & interactive in Alberta Canada.