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Archives: April 2012

Tate Nolan Out at Olson

After nearly seven years at Olson, which promoted her to creative director back in 2010, Tate Nolan is leaving the agency. From what sources tell us, she is leaving the agency world altogether and looking for a career shift (who can blame her?). During her time at the Minneapolis-based agency, Nolan was working on accounts including Target and focused on digital and mobile in particular.

Prior to Olson, Nolan spent nearly seven years at MRM, where she served as senior interactive designer. As this picture indicates, she is also indeed a Minnesota RollerGirl.

New Miller Lite ‘Punch Top Can’ Makes Shotgunning Beers a Little Easier

A new series of TV spots from DraftFCB Chicago is marketing Miller Lite’s latest innovation in beer-chugging apparatus accoutrements, the “Punch Top Can.”

Now, it’s only been two years since the brand unveiled the “Vortex Bottle,” a seemingly useless and unnecessary bottle design feature that has somehow lasted 23 months longer than anyone expected. Undoubtedly, the success of the swirly bottle neck has influenced the powers that be at Miller Lite to carry over their brand of “science” to cans. I can only imagine what the supporting market research looks like: “In our study, seven out of 10 brospondants said that when they shotgun cans of cheap beer to the amusement and horror of their friends, they opt for Miller Lite. Of those that answered positively, four out of five said that they have been wounded by the jagged aluminum the occurs in the wake of puncturing the can with their car keys, which reportedly ‘hurts like a bitch.’”

DraftFCB’s spots depict a horde of 20-somethings in a variety of environments using any and every poking object in their immediate vicinity to punch the new aluminum flap on the top of the can. Yes, you can use just about anything, be it a drumstick, an audio cable, or that douchey arrowhead necklace your burnout buddy has been wearing since he was in middle school. Sure, the “Punch Top Can” will make chugging a little easier, but isn’t most of the fun of shotgunning beer derived from the associated theatrics? If you’re not spraying everyone within three-foot radius upon stabbing the side of a can, how can a game of truth or dare adequately segue into an impromptu foam party?

If You Ever Wanted to Be a Bag Stuffer/Usher at an Awards Show, Here’s Your Chance

With the One Show festivities almost upon us, the organizers at the One Club need some help. Since we’re cool and the gang with them, we figured we’d help and let you know that they are looking for volunteers, specifically in the areas of bag-stuffing and ushering. Yep, enticing, but your incentive? Free tickets to one of the events and perhaps pizza as well. Come on, folks, we’re talking pizza here. Anyhow, if interested, give them a ring here.

Thursday Morning Stir

-Apple has set the dates for its big Worldwide Developers Conference. link

-Media Storm has welcomed Frank Connolly as its first CFO.

-Leagas Delaney brought on Dean Webb as senior copywriter.

-Captain D’s new agency TM Advertising rolled out a new spot for the seafood chain (above).

-Skechers makes a play in Olympics sponsorship. link

 

This Week on the mediabistro.com Job Board: Big Picture Group, Ad Council, Addison

This week, Big Picture Group is hiring an interactive art director, while the Ad Council is on the hunt for an online PR/media specialist. Addison is looking for a client service director, and Schafer Condon Carter is seeking a web developer. Get the scoop below, and find more just-posted gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Wednesday Odds and Ends

-Saatchi & Saatchi CEO Kevin Roberts says “marketing is dead.” link

-Cablevision settled on Mother to handle its Optimum rebrand. link

-Euro RSCG Chicago teams up with the bravest in a new campaign for Sauza (above).

-CP+B and Red Tettemer + Partners have joined forces to figure out “What’s Beautiful” for Under Armour. link

-Burger King appeases the Humane Society with its latest move. link

-Here’s all The Pitch info you need. link

-B-Reel and RPA have collaborated on a web gaming experience for Acura. link

And Now, Your Dumb/Cheapass Post of the Day…$1 Edition

Well, guess this is a new way of crowdsourcing, at least to feed one’s own ego. Meet Kevin Meagher, kiddies. Really, does this separate dog from man in this day and age? Good luck, sir.

Mullen, One Club Put Pencil ‘Kill Factor’ to the Test

Is a Pencil worth dying for? We have had no idea that the One Club prize was worth so much, but we’ll applaud the 8-bit nostalgia provided to us by Mullen and said organization. This effort, which was built on HTML5 and was one of the most recent efforts led by  recently departed chief digital officer Mauro Cavalletti. The clip provides us the story of “vigilante” Jon Scraper, a man without a cause, but knowing the ad industry, one who has his balls in the vice of a client. Credits after the jump.

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We Hear: Sid Lee Opening Up Shop in NYC?

Multiple tips have poured into the Spy line saying that Sid Lee, the Montreal-based shop which of course works with Adidas, has aligned with Cirque du Soleil and set up shop in Austin to service its piece of the Dell biz, is plotting an opening of a Big Apple branch. We’ve reached out to the agency on all the usual channels but have yet to hear back. As always, we’ll let you know when we know.

 

Sure Deodorant: For Strong Women Who Sweat Unapologetically

Unilever’s Sure and Deutsch NY view the women’s deodorant industry as something in need of repair. What’s the problem, you ask? In a statement, they say, “For years, women have been portrayed by the deodorant industry as weak. From embarrassed bridesmaids to sheepish business women in silk blouses who hide their armpits, women have been made to feel that without a deodorant we are inadequate and unattractive.” Well, I don’t know if I’d take it that far, but considering that one of Sure’s biggest competitors is named “Secret,” I can definitely jump on board with the overall sentiment of that statement.

With the above spot titled “We Are Strong” (which will run on TV in 24 countries), Sure seeks to depict a different side of women, one that isn’t all about skipping merrily through fields of lilac while dressed head to toe in pastels. In fact, the models in “Unapologetically Strong” opt for decrepit abandoned buildings instead of the great outdoors, which is a great place to cross your arms and look intimidating, but probably isn’t the best environment for a newborn baby. The spot is part of Sure’s Maximum Strength global product launch, and the statement from Sure and Deutsch goes on to say that, “Sweat is a sign that we’re engaged, we’re doing, we’re achieving. Women are strong. And now there’s a product as strong as we are.” Click here for credits.

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