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Archives: July 2012

Hahn-Griffiths Leaving Leo Burnett

Details are vague at the moment, but we’ve received confirmation that Leo Burnett chief strategy officer Stephen Hahn-Griffiths, who works out of the Chicago office, is now leaving the agency. Leo Burnett would not comment further on the matter, but what we do know is Hahn-Griffiths joined the agency 18 months ago from Mullen, where he also held the title of CSO as well as managing partner. He was eventually replaced a month later at the latter agency by Kristin Cavallo.

Hahn-Griffiths had spent two-a-half years in all at Mullen, initially joining as EVP, director of bland planning before eventually moving up to the CSO post. While at Mullen, he helped the agency win creative accounts for the likes of  JetBlue and Zappos among other achievements. During his career, the exec has held many gigs on the strategy/planning side, including an eight-year stint at Doner. We’ll let you know if and when we find out where he’s headed to next.

 

A Day in the Life of a Summer Intern: Guy Behind ‘Applefied Ads’ Reflects

Barely two weeks after captivating the internet with his “Applefied” take on ads that features some of our most well-known brands, RPA intern Bryan Evans shares his thoughts on coming up with the idea and the experience of winning over the web audience for a few days. Take it away, sir.

A few weeks into my internship at RPA I found myself driving through the heart of West L.A. I was with a group of my fellow creative interns, returning to the office from lunch at one of our favorite local eateries. As we talked, I was struck by an image on one of the many towering billboards: a gigantic ad for Apple’s latest version of the iPad laid out in all its minimalist, glistening white glory.

“How do they get away with that?” I asked, rejoining the conversation. “It’s literally a picture of an iPad with a hand touching it, white background, that’s it. They sell millions of these things.”

A week or two passed. I had just wrapped helping with a Honda Pilot print piece as well as a Honda corporate print and digital project. I was in between assignments, passing the time reading ad blogs, when my thoughts unexpectedly returned to that iPad billboard. And I wondered:

What if all advertising looked like Apple’s?

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Gillette Sends Best Wishes to Team USA with Light/Water Show

Last Friday in Boston, P&G sent a rather large-scale good luck message to some of the Team USA athletes who also happen to be pitchmen for the company’s Gillette brand, namely swimmer Ryan Lochte and sprinter Tyson Gay. Boston Harbor was the venue for a light and water show that included 60-foot holograms, screens of water vapor, the music of M83 and was the result of a collaboration between Proximity, BBDO, Ketchum and Klip Kollective.  Not sure if it’s just us, but this ambitious efforts reminds somewhat of last year’s experiential Carmelo Anthony Air Jordan launch in New York…or maybe it’s just us. Anyhow, the effort helped kick off an Olympics-themed campaign called ” Get Started,” which features a spot that also includes fellow Gillette pitchman Roger Federer.

Diet Coke Throws Surprise Parties For its 30th

Yesterday, Diet Coke turned 30. Pretty impressive for a brand that primarily rots teeth and creates lifelong addicts—er, fans. To celebrate this momentous occasion, W+K Portland and the soft drink brand will be throwing 30-second birthday parties for their enthusiastic drinkers. A party posse armed with disco balls and limbo sticks (depending on the 30-second theme), will actually visit a few lucky people who tweet @DietCokeUS until August 1 (clip from the first shindig above). In addition to the festivities, these fans get a year’s worth of Diet Coke.

Though their soda doesn’t exactly benefit the world, this week the brand’s generosity is definitely spreading happiness.

Mother Loses Hershfield to SS+K

It took a few months, but New York/D.C. agency SS+K has finally round a replacement at the CCO position in Bobby Hershfield, who joins after spending the last five-and-a-half years at Mother NY. Hershfield succeeds Kash Sree, who parted ways with SS+K back in March. During his time at Mother, Hershfield served as creative director and eventually GCD on accounts including Target (such as the award-winning “Little Marina” effort), Tanqueray, Sweet ‘n Low and J&J.

In a statement, Hershfield  gushes about both his past and present employers, saying, “Mother is an incredible agency with incredible people, but this simply was an opportunity I couldn’t pass up. I’m so impressed with everything SS+K believes in and wants to accomplish, and in a strange way, I feel all roads just sort of led me right here.”

During his career, the now-SS+K CCO/partner spent time on the account side at Chiat\Day before moving over to the creative department and working at the likes W+K and Ogilvy. As for SS+K, the agency’s client roster includes GM, JCPenney, Pfizer and Kraft.

Animal Cuts Straight to the Chase When it Comes to Medal Wins

For those you looking to keep track of Olympic medal wins (whether it be for the U.S., Molvoda or Taiwan) and would rather do without the dramatic backstories, Bob Costas interludes, etc., Mother’s web publishing arm Animal New York might have just what you’re looking for. With Medal Count, the online entity gets straight to the point and lets you stay updated on medal wins for your country of choice every day. You can sort in a variety of ways and there’s even a TV schedule as well as links to Olympics-related articles to keep you up-to-date. If you’re really obsessed with things, you can keep Medal Count on all day set up an audio alert that chimes each time your country of choice wins another medal.

 

 

Storyboard Artists Win Damages After Two-Year Court Case

Well, here’s a little bit of legal news that we were first made aware of late last week. Six storyboard illustrators have been awarded $1.7 million in damages after a jury found that the artists’ agent has been underpaying them for nearly a decade.

The agent at the center of the case is Brian “BJ” Martin, sole owner of Jersey/New York-based Greenlight Studios, who has been ordered to make the payments after the conclusion of a two-year civil court case involving nearly $10 million in bills paid by more than a dozen agencies, including BBDO, Euro RSCG, Grey, JWT, McCann-Erickson, Mullen, Ogilvy & Mather, Saatchi & Saatchi and Uproar!.

The illustrators/plaintiffs, who first discovered the underpayments in 2010, include Thomas Fluharty, Ray Ketchem, Kevin Sacco, Tim Shinn, John Wohland and Shelley Williams.  According to the case file,, Greenlight failed to live up to the artists’ contract and Martin spent their money for his personal use, including the purchase of and upgrades to his family’s $1.45 million New Jersey residence. Additionally, in some cases, Greenlight and Martin billed and received payment from agencies for completed work, but never paid the artists at all, claiming payment was never received.

The underpayments occurred from 2002-2010 and involved storyboard development for a few brands and campaigns you might recognize including McCann Erickson’s “Can you hear me now?” for Verizon and BBDO’s “More bars in more places” for AT&T.  We’ve reached out to the illustrators’ attorney Robert Zeller for comment on the case. In the meantime, you can check some screen grabs of the judgment made by New Jersey Superior Court’s Sebastian T. Lombardi after the jump. As you can imagine, the artists are no longer working with Greenlight and BJ Martin.

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Here’s an Interesting Way to Encourage Taking a Power Lunch

Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.

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Monday Morning Stir

 

Now that Joel Ewanick’s left the building, what does the future hold for GM’s dedicated agency unit, Commonwealth? link; link

-Falls Church, VA agency SmithGifford added Jason Henricksen as associate creative director.

-The Apple/Samsung battle continues. link

-Droga5 Australia founding partner/managing director Marianne Bess is leaving and heading back to the States. link

-Here’s what happens when David Beckham pops up at Adidas retail activations in Europe (above). link

 

GE Releases Olympics Campaign, ‘GE Works’

Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animals) is expected to be watched by 1 billion people worldwide. In other words, if a bunch of doves get torched during the lighting of the Olympic Cauldron, it will be very, very awkward.

Similar to the competing athletes, the games are an opportunity for brands to internationally showcase their abilities in a myriad of ways. GE, owner of United States Olympics TV broadcaster NBC, is no exception. Over the weekend, GE is launching three TV spots as part of the brand’s “GE Works” campaign by BBDO NY. The first spot, “Measure” (above), is an anthemic decree by the brand that highlights how GE’s advanced imaging technology helps athletes learn more about their bodies. However, the other two spots take a turn for the emotional.

Though “Homerton” is just one of many Olympics spots we’re expecting will feature babies and children, it doesn’t lessen the impact of seeing a helpless little infant with medical abnormalities. The games are a time for triumphing over life’s challenges and, of course, the resulting emotional impact. Those who intend to watch an lot of Olympic competition over the next few weeks should come prepared with tissues, a tub of ice cream, and a copy of Harry and the Hendersons to watch when it gets to be a little too overwhelming. Watch the third spot, “Darius,” that follows a young baseball player with heart defects, and view credits after the jump.

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