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Archives: July 2012

Here’s One Way to Pass the Baton

We think this certainly merits the title of good sport. Portland, Maine-based VIA Agency has come up with this clip and note to praise Raleigh shop Baldwin& for succeeding them as AdAge “Small Agency of the Year.” You might know Baldwin& from their recent Burt’s Bees work or for hiring former rockers (and creating interesting titles to boot). We give credit to VIA CEO John Coleman for his note to the “Small Agency” successor, which you can squint at below. Or just check out a larger version here.

Most Popular Stories on AgencySpy from the Last 7 Days

With Google Fiber, Kansas City Will Have Something to Brag About

Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith’s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.

As is becoming tradition, Google tapped Venables Bell & Partners to create a new charmingly whimsical scale model spot to celebrate Fiber’s launch. The result, “The Next Chapter of the Internet,” depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.

Set to a little synth cover of The Cars’ timeless (yeah, I said it) classic, “Just What I Needed,” the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here’s the brand’s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it’s for kids, science and, uh, Wendall Phillips (which is a high school by the way).

View credits and Google’s “thanks” to the people of Kansas City which VP+B released last week, after the jump.
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Friday Morning Stir

-Facebook stock=still not doing so well. link

-Leo Burnett Sydney COO Josh Grace has shifted gigs and joined the network’s Singapore office as managing director. link

So, how does one become a more effective mobile marketer? link

-And now, some regional advertising for Toyota from Saatchi & Saatchi (above). link

-Welcome back, Ronald McDonald? link

Thursday Odds and Ends

-B-Reel has added comedy director Steven Tsuchida to its roster.

-Eurobest 2012 is open for delegate registration. link

-Seattle shop DNA hired Kristie Christensen as account supervisor and Shannon Burke as senior copywriter.

-Well, at least Team USA will always have a home with P&G during the London Olympics. link

-R/GA unveiled a few digital efforts for L’Oreal. link; link; link

-Google is here for you, Kansas City. link

-Should this be a warning to social media fans? link

-So, what’s Peggy’s future looking like on Mad Men? Matthew Weiner discusses. link

-What do WWD&S, Avett Brothers and booze have in common? Well, maybe make sense of it all in the clip above.

-Tell us, how does one channel their inner Red Bull? link

Dessert Chef Takes Harley-Davidson on a Magical Bee-Filled Adventure

In a new digital campaign from New York agency Campfire, chef David Guas takes his Harley on a ride through the untamed wilderness as he shows us how to make dessert…the manly way.

You see, those who spend their time on smiling away on The Food Network are taking the easy way out. If you ask Guas, the secret ingredient for creating the perfect “Campfire, Cast Iron Cornbread” (besides love) is finding the perfect balance of motorcycle and nature. Guas does by visiting a beekeeper, examining and playing with bees for a few minutes, and then starting a small fire near the side of the road.

“Beyond the Beehive” is part of “The Ridebook,” a series of beautifully shot videos where minor celebs curate two-wheeled journeys throughout the country in the spirit of Easy Rider. Take “The Prohibition Tour” with SouthGang/Marvelous 3 frontman Butch Walker here, and compare these videos to last year’s Harley-Davidson spot from Victor’s and Spoils in which bikers free puppies for some reason.

First ‘Young Glory’ Competition is Finally in the Books

Well, it has all come to pass as the 30-and-under “Young Glory” global ad competition is finally said and done with for this year. Last we heard, newly anointed R/GA global CCO Nick Law was issuing a brief for the contestants, with a little twist added to the mix. Anyhow, it’s over and here’s your update on the 8 briefs, 8 months battle:

Overall Professional Winners 2011-2012

Winnning Team:
Aron Tzimas, Crystal Fong, Daniel Grech and Stefanie Digianfincenzo
Agencies: Apostrophe Copywriters, The Anatomy DDB Melbourne

Alan Jones
Agency: DraftFCB, Auckland

Third Overall:
Leisa Illander
Agency: Ogilvy Sydney


Overall Student Winners 2011/2012

Tied Winning Team:
Shahak Shapira & Duncan Munge
School: Miami Ad School Europe

Tied Winning Team:
Ludvig Sandstrom, Thomas Samsioe and Mate Nagy
Berghs School of Communication

Third Overall:
Thomas Eltvik and Torstein S. Skogedal
RMIT University, Melbourne

In a statement, Nick Law described the entries as “way beyond classic advertising,” adding, “The great transition our industry is going through will be inherited by an impressive group of people.” We’ll let you be the judge after you check out the full list of results here and larger infographic after the jump.

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And Now, DDB Canada Montreal Begins

As part of a merger with Quebec creative shop, Bleublancrouge, DDB Canada has now unveiled its new Montreal location called, if you can believe it, DDB Canada Montreal. Current client roster at the new entity includes the likes of  AutoTrader, McDonald’s Canada Digital and Manulife Financial. From what we’ve been told, Existing Bleublancrouge clients will continue to be served independently, under its current company banner, but will now also benefit from added expertise from DDB resources.”

Regarding the merger, David Leonard, who was bumped up to president/COO two years ago, says in a statement, “This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients. Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming.”

We’ve been told at present time that there are seven staff members in the aforementioned office and at present, DDB Canada Montreal will handle marketing communications in Quebec for the aforementioned clients.

The Best Ad-Related Videos of the Week

It’s a day early and not a dollar short. Take it away! Oh how lovely, another week has gone by and you’re still here. Well I guess that means we should crank up the old video-finder machine and see what’s what with the internet videos. Sit back, friend, and behold the glory that came to being this week.

6. Humans! They’re super. Even more super is when people whose bodies are differently abled than you and me, yet they’d still kick our ass in the 100 meter or shot put or, well, whatever Paralympic sport they kick asses at. This one will make you feel tingly inside.

5. The Faraday Porteur is an electric bicycle that will make you rethink transportation. Or, at least, it’ll make you think about buying an electric bicycle. Until you see what it costs.

4. They say branding is overrated. But these brand indents for a TV station use stop-motion so nicely, I’m compelled to believe branding is alive and well. It’s alive!

3. Martin SKOR SAY ZEE says Siri is going places. Technically, this is true, since she’s on a lot of phones that are moving all over. But he means she’s on the way to being something big. Great, maybe she can help me become a real boy. Until then, I got nothing.

2. Google, despite making only like one good product, makes really good ads. Case in point, a camping spot that shows off the powers of the Nexus 7 tablet. It almost makes me not mad that these guys have a tablet on their camping trip.

1.Celebs reading mean Tweets about themselves is  just awesome. Hahaha their lives suck. Except for all the money and recognition, that part is less sucky.

The Brooklyn Brothers, Blacklist Animate ‘HotSpot’ the Dog For Optimum WiFi

The Brooklyn Brothers’ ads for Optimum WiFi’s Hot Spots would be effective if 10-year-old children were the ones who paid for Internet service.  The four-spot series stars Optimum’s mascot, HotSpot the dog, and his technologically challenged owner, Ben. Blacklist’s animation studio WIZZ brings these characters to life, placing them at a Metro North train station, in a café, and at the park. HotSpot the dog is a world weary, tech-inclined pup, while his owner can’t read and thinks his phone is magical.

Fans of iCarly and Fairly Odd Parents might appreciate HotSpot’s “wit” but I think the rest of the Tri-State general populace will find them cute and contrived. The “dumb human” act is an old one, and if you’re looking to meet a dog with personality, you’re better off reading the Text From Dog tumblr.

Credits and more clips after the jump

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