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Archives: September 2012

When Did You Give Up On Being a Rock Star? ‘Rolling Stone’ Wonders

In a quick game of word association, let’s say I throw out the word “rock.” While a few people will get geological in response, the rest will jump towards music: “and roll,” they’ll say. Or maybe “Mick Jagger,” “Jack Black.”

No one will say “baby human,” but that’s the image DLV BBDO chose to promote the ultimate rock publication, Rolling Stone Magazine.  In the 30-second spot, a black and white pencil animation morphs between images of rock n’ roll and infantile behavior. “You came into the world with a scream,” the gruff voiceover says. “You didn’t feel guilty when you defaced the walls of your house…You were a star, and everyone worshipped you. What has happened to you?” Zoom out to a man staring blankly at his computer screen in a uniform cubicle.

It’s an unexpected angle, which makes it all the more rock-worthy. Screw images of Pink Floyd or some youth shaking his hips onstage; let’s appreciate rock for the feelings it’s inspired from birth. Rock has always encouraged giving in to instinct and indulging uncontrollable, selfish desire. It may be a weird concept (“Be a baby; rock on!”), but DLV BBDO’s daring creative choices (hello, mother’s milk) make immaturity look like the best form of development. Imagine chilling in your crib, reading the latest Bob Dylan interview, free of responsibility.

Saulnier Rebounds (Sort of), Offers Note Saying Everything’s Alright, Promises to ‘Take Care of Shit’

Remember the name Anne Saulnier? Well, if not, the creative ops vet and her old employer BBDO parted ways 15 month ago. Well, Annie Got You Gun is firing back, telling us she was taking “the summer off” after spending a few months to regroup, recharge and vice versa. Now, the former SVP/director of creative operations at BBDO goes unfurled, sending not only business quotes but personal ones. Prior to her BBDO stint, Saulnier spent nearly 15 years at Publicis/Hal Riney in the same post. Oh yes, the “Annefesto” could just turn some heads, but will it get Saulnier a new job Hmm, we’re not sure.

 

 

Spike Lee Talks Mars Blackmon, New Kicks and Pretty Much Everything Else

You might know the name Spike Lee, aka ardent Knicks fan, director of the just released Red Hook Summer, classics such as Do the Right Thing, Malcolm X and current personal faves such as Inside Man and 25th Hour. Here’s our input into mediabistro.com’s ‘My Big First Break Series,’ so, let’s hear the man discuss his beginnings, new shoes and his creation of a well-known character…well, at least to us born in a certain era. FYI, he does give kudos to W+K in the process.

Digitas Founder’s Teenage Son Makes Candy, Garners Nods from Jason Bourne & Tom Brady

Well, this is news to us but a friend tipped us about this little startup from one Nicky Bronner, who is the son of Michael Bronner, the founder and former CEO of a little company you know called Digitas. Young Nicky (yep, he’s 13) already has fans and investors in the likes of Matt Damon, a co-launcher of Chipotle, Tom Brady and wifey Gisele Bundchen. According to a profile posted a few weeks back, the lad got the idea to start Unreal to eliminate the junk from junk food and enjoy the Halloween candies that even parents would approve. Shit, all we did on Halloween at 13 was avoid getting egged while wearing a knock-off Freddy Krueger costume. The video above, featuring Damon, Brady, Gisele, Unreal chef Adam Melonas and others, should help explain things.

JWT Amsterdam’s New Site Apparently Arouses Senses

We gave it a shot, but it didn’t provoke the same kind of reaction from the folks above, which basically borders on orgasmic. Anyhow, here’s this clip promoting the new, apparently sensual site for JWT Amsterdam, which has worked with clients ranging from Nestle to Shell to Nokia. As the video notes at the end, there were no hash brownies or any other illicit substances involved…or so they have us believe.

Thursday Morning Stir

 

-Hyper Marketing unit MediaWhiz promoted Adam Riff and Steve La Peruta to SVPs in charge of digital strategy and information technology, respectively.

-Bloomberg Businessweek writer Felix Gillette talks to familiar brand spokesman such as “Dell Dude,” Joe Isuzu (what, no one remembers Empty Nest as well?) and the smiling Enzyte guy. link

-New York-based digital agency Rokkan has been tapped as digital agency for SOHO China. link

-Former IAB chairwoman Wenda Harris Millard, now president and COO of MediaLink LLC, was named to VeriFone’s board of directors.

-New York City-based digital, interactive and creative post-production studios Spontaneous, BlueRock, Blast, Motive, Ballistic and Scarlett have branded under the new parent company name, Lively Group (video above). link

Op-Ed: Obama Vs. Romney: Who Wins…In Terms of Websites, That Is

And so, our regular op-ed series continues, this time with a contribution from John Paolini, executive creative director at branding firm Sullivan. With Election Day coming shortly, why not take a look at the respective sites of the presidential nominees, from a designer’s POV that is. Take it away, sir. 

If you haven’t noticed, the official campaign websites for the presidential hopefuls look a lot different than they did six months ago.

Last spring, Barack Obama’s and Mitt Romney’s sites were hard to tell apart. Both employed many of the same structural and design elements: There was lots of dark blue in the banners that framed up and merchandised their very patriotic logos. The navigation was more decorative than substantive. The content, whether written or image-based, did little to engage, let alone persuade. The net result was two sites largely focused on packaging and not much on positioning.

Fast-forward to today and you have two very different online experiences. The most dramatic evolution has taken place on Mitt Romney’s site: whereas it once relied on graphic elements for emotional connection, it now has a sweeping invitation to “come fly with me.” And I can’t help feeling Romney is suggesting something more than a trip on his plane.

Romney’s language is clear: join him and succeed. His navigation also supports the idea of success. Where there was once a set of decorative buttons there is now a corporate-feeling tab structure driving you deeper. His donation module is clear and unapologetic in placement, and language such as “victory wallet” all point to a clear narrative. The gift shop is a call to “gear up!” Read: if you vote for Mitt, you are buying success! Romney’s story line is clear: get on board with Mitt and you will succeed.

The Obama site has evolved as well. While Mitt’s site is a super-charged product experience designed with a top-down perspective, the Obama site is equally rousing from the bottom up; it’s a grassroots rallying cry that focuses on “we”. The written and image-based content has taken on an intimate feeling, which manifests itself in the Instagram-style photography, suggesting a sense of historic record. The language is also simple and straightforward: “get the facts, get the latest, get involved.” As you move deeper into the site, the “we” narrative extends to all types of groups and issues: Obama herein shares his success with each of his supporters. At this level, the site design lets go of its graphic identity and allows the individual group pages to have unique graphic badges and image styles. On a subtler note, the notion of forward is amplified by the use of backwards as a device to call out Romney’s position on various issues.

Overall, what is fascinating is how the past and present websites illustrate and record the progression of this election. These websites have become more than a merchandised expression of the campaign. As digital platforms, they are the living embodiment of the candidates’ evolving positions and how the cultural narratives that surround Romney and Obama have driven them to respond instantly and iteratively to the changing conversation.

 

 

Advertising Jobs: Draftfcb, iCrossing, Universal McCann

This week, Draftfcb is hiring a social platform community manager, as well as a senior mobile strategist. Meanwhile, iCrossing is seeking a digital media planner and Universal McCann needs a media planner. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Wednesday Odds and Ends

-IPG-owned Lowe & Partners’ healthcare arm ICC Lowe has welcomed Matt Brown as general manager of its flagship Parsippany, NJ office as well as head of its emerging technology and medical device division, Redshift.

-W+K Portland and Nike address children’s lack of physical activity in a new film directed by Lance Bangs dubbed “Extra Time” (above).

-TBWA\Hunt\Lascaris co-founder and current TBWA\Worldwide creative director John Hunt picked up Lifetime Achievement honors at the 34th Annual Loerie Awards. link

-Two years after splitting for a production gig at W+K New York, Marc Maleh has returned to R/GA as group director of the agency’s Data Visualization capability.

-The folks behind The Big Ad Gig, which will unfold next week, Oct. 3, at the New York Times Building, have created a Google doc RSVP form for the event. link; link

-Kansas City-based Barkley has hired Mullen Boston alums/husband-and-wife John and Katy Hornaday as account supervisor and ACD, respectively.

-Vibrant Media redesigned its core in-text advertising product. Check out the demo here.

-New Yahoo CEO Marissa Mayer has laid down her “turnaround plan” for the online brand. link

-Twitter co-founder/board member Evan Williams reveals that his “dream metric” is “how many people saw your tweet.” link

NYC Department of Transportation Takes Firm Stand Against Mangling Cyclists

Yes, cyclists are generally pretty annoying. They disobey traffic signals, swerve stupidly in front on your car, and when they’re not cycling, they spend the majority of their time talking to you about it. But, despite this, no one deserves to be cardoored by someone not paying attention when exited a vehicle. Yes, this even includes Joseph Gordon-Levitt in that stupid-looking movie of his.

Yesterday, the NYC department of transportation dispersed 26,000 of those little stickers to cab driver’s around the city. What’s the big deal about cardooring? Well, let me tell you about it: When you get car-doored, the impact is like getting plowed over by an NFL defensive back while running a receiving route over the middle of the field. Also, cardoors usually happen as a surprise, so cyclists have absolutely no way to brace for impact. Then, you either find yourself either going through a car window, flipping over the top of the door (the best case scenario), or being flung into traffic. Depending on the street, the third option also comes with the added chance of death by being run over. So, it should come as no shock to you that after the first time I was car-doored, I walked away from city cycling for a year.

In other words, there are many way to show cyclists that you hate them. You can flip them off, honk at them, and hurl obsolescent at them. You can even slyly follow them to their local hipster coffee shop and steal their bike seat while they’re inside. But, please, don’t take out a cyclist. It hurts.

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