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Archives: October 2012

Big Spaceship Gives ‘Junk-less’ Candy Brand an Audiovisual Halloween Hub

It’s been just over a month since we were first made aware of Unreal, the, shall we say, healthier candy brand that’s the brainchild of Nicky Bronner, a 15-year-old who just happens to be the son of Digitas founder, Michael Bronner. Now that he’s gotten endorsements from the likes of Tom Brady and Gisele, Bronner is capitalizing on the biggest candy-coated holiday of all via a digital platform created by Brooklyn’s own Big Spaceship.

Dubbed “Unreal Halloween“, of course, the digital project features an auto-scrolling feed of all Halloween-related photos that are being hashtagged (#Halloween, #costume, #unrealhalloween) on Instagram across the good ol’ US of A. Add to that a themed Spotify playlist (though so far, we’ve only been able to hear “Thriller”) and you have a nice little Halloween A/V experience to get in the spirit. Hey, who knew an argument with your parents over your Halloween haul could some day evolve into this?

CP+B, Arby’s Now Bust Subway’s Chops in Long-Form

We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.

The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA  who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.

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New Balance Expands Relationship with Arnold

Sorry, the monster storm that was Sandy sidelined us for a bit this morning, so we’ll try to play a little catch-up. Arnold and New Balance’s relationship has extended northward as the former’s Toronto office has been named agency of record for the latter’s Canadian operations. Arnold Worldwide relationship with New Balance dates back to June 2010, when the agency’s Boston office took over global creative duties for the shoe brand from BBDO and Mother.

We’ve been told there was no incumbent or review for the New Balance Canada biz as the brand made its decision based on relationship and work with Arnold Worldwide in U.S. and wanting alignment on both sides of the border. Arnold Toronto’s remit for New Balance Canada includes traditional, digital, social and select in-store work.

W+K Unveils Host of Challenges to Find Ideal Old Spice Social Strategist

The Wieden + Kennedy camp has offered a somewhat novel take on recruiting as the agency has come with a variety of challenges to find a social strategist to work on its much-lauded Old Spice account. The challenges, as you may imagine, are social media-themed and beginning today through Monday, Nov. 5 at 5:00 PST, those interested can take on one or more of ten in all. Every notable social media outlet is touched upon including Twitter, Pinterest, YouTube, Reddit and Quora. But those looking to land the gig won’t have it that easy. Here are a few of the challenges W+K is throwing at you:

Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.”

You can check out the rest of the list here along with some strict rules like, “You may not mention Old Spice, Wieden + Kennedy or the fact that you’re trying to get a job with us publicly in any way while attempting to complete a challenge.” That tightens the noose a bit, no? While the Old Spice work has perhaps lost of a bit of its luster since the Isaiah Mustafa-led heyday, we still think slapping the job on your resume couldn’t hurt.

 

Monday Odds and Ends

-WPP’s Designkitchen celebrates Halloween with an undead takeover on its site. link

-Publicis Mojo/Saatchi Wellness alum Sergio Flores  has joined ArnoldNYC as SVP/creative director on the Sanofi business.

-One his Round Seventeen blog, Rich Siegel mourns the dying concept of a “One Off.” link

-Best Buy/Periscope alum Tom Schooley joined Minneapolis ad agency Preston Kelly as VP, digital director.

-Director Sam Ketay joined the roster of Dallas-based prodco, Lucky Twenty One.

-Thanks for the Samsung Galaxy SIII, you can now share clips that are both kid-friendly and adults-only (above). link

-Canadian real estate network ComFree appointed two-year-old Montreal/Toronto agency Open as its AOR.

-eBay-owned PayPal cut 445 jobs. link

 

Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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AT&T, BBDO NY Ring in Halloween by ‘Ghostbombing’

Lest we forget that Halloween is right around the corner, BBDO New York has rolled out a timely effort for AT&T that examines the otherworldly art of “Ghostbombing.”  Yep, even those haunting dwellers on the other side aren’t above a little photobombing of their own in this Facebook-based execution for the telecom giant. The clip above, which stars a seemingly fictional PhD owner/ghostbombing authority named “Leslie Enlow,” ties into a Facebook album that shows the bombers at work. Suffice it to say these ghosts are a more playful breed than the scary-as-hell ones in Paranormal Activity or anything of that ilk. Besides the silly nature of this campaign that was “only recently approved” and runs through Halloween, there is some purpose as it promotes the HTC OneX mobile device, albeit rather subtly.

 

Toronto Agency Celebrates Ten Years by Handing Creative Reins Over to 10-Year-Olds

Perhaps we’re hitting on a theme here as we prepare for one monster of a storm, so let’s distract ourselves further from impending doom as we give you this lighthearted,kid-oriented effort from Toronto agency, Grip Limited. To celebrate its ten-year anniversary, Grip, which has worked on TV and web efforts for likes of Budweiser/Bud Light and Acura among others over the years, decided to hand the keys to the asylum over to a group of young’uns in an effort dubbed “The 10-Year-Old Takeover.” Two groups square off in what appears to be a more entertaining version of The Pitch. As you’d expect, our cast of characters’ moxie and honesty is quite endearing.

EVB Welcomes Director of Project Management

Speaking of Goodby, Silverstein & Partners, Paige Kobert, who’s spent the last two years as executive interactive producer at the agency, has moved on and joined up with fellow San Francisco shop, Evolution Bureau. Effective today, Kobert officially assumes the title of director of project management at EVB, which hired BBDO/Cutwater alum Michael Chamberlin as director of strategy and innovation a few weeks ago.

As for Kobert, the new EVB staffer worked on projects for the likes of Cisco, HP and Google while at GS&P. Prior to Goodby, she served as director of account manager/creative services at texturemedia, which was later acquired by CP+B. Kobert subsequently spent two years as senior integrated producer at the Boulder-based agency, working on the global Windows 7 launch, Windows Phone and other Microsoft projects.

Jeff Goodby Wants to Help the Kids of Tomorrow, Encourages Voting for Obama via Song

Though a registered, albeit “lapsed” Republican, Jeff Goodby is letting the world know where his allegiances lie this election year and is doing so via  a web film/song. The passion project, which was penned by Goodby and art directed by his GS&P partner-in-crime Rich Silverstein, lets a chorus of kids paint a rather drab portrait of the future, one that’s a result of their parents not voting for Obama. Here’s the intro verse that gives you a pretty good idea of where this tune is headed:

“Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea”

The black & white motif surely aids the bleak imagery in this clip, which is not an official GS&P product, but one that pulls no punches in conveying whom Goodby’s vote is going to next week.

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