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Archives: October 2012

Monday Morning Stir

-It only took three days for Apple to run out of all iPad mini models. link

-Durham, NC-based, Cheil-owned McKinney welcomed CP+B alum Swapnil Patel as its director of media. link

-The Madison Square Garden Company and Lexus announced a long-term marketing partnership that includes the automaker have a major presence in MSG itself.

-Gillette alum and former Nabisco VP of strategy and planning Joseph J. Schena has replaced Jacques Croisetière as CFO of Bacardi Limited.

-Initials Marketing promotes a new Comic Strip Presents program for UKTV channel Gold with a musical/comical effort in London’s Victoria Station (above).

Friday Odds and Ends

-Zenith, the Publicis Groupe unit that dubs itself “The ROI Agency,” has retained its piece of the Travelocity biz.

-Pork, meat, yum producer Smithfield has tapped MDC’s Doner to serve as its new AOR.

-How does San Francisco shop Heat smack talk its way into garnering a Jay Chiat Awards nod? Here’s how (above). link

-Speaking of the Jay Chiat Awards, here’s your 2012 winners list. link

-JWT’s Digitaria has designed and built a new site to promote L.A. tourism. link

-Facebook/BBDO alum Jeff Greenspan talks about his new role as CCO at BuzzFeed. link

-Launchpad Advertising moved to its new pad on 9th Floor at 149 Fifth Avenue in NYC’s Flatiron hood.

-Bethesda, MD-based RP3 Agency promoted Jay Selway to director of experience design.

 

GE ‘Flyovers’ Give Us a Voyeuristic, Aerial View Of Mechanical Operations

You just have to applaud GE and the Barbarian Group for their amazing teamwork in the digital sphere during the last few years. Not only did this team making looking at giant machines and sprawling factories compelling, but their frequent use of video and photography somehow made this 120-year-old company actually, well, hip. But then, maybe “vintage” is a better term.

For its latest campaign, GE built a remote-controlled helicopter with a built-in camera, and then asked their fans to determine what GE-related place their little contraption would spy on. After 18,000 votes, the contraption (“Coptera”? “Helicam?”) hovered above three locations across the country. After visiting a baby incubator lab in Maryland, the Helicopter visited the a jet engine factory (shown above) in North Carolina. I opted for the latter video because it seemed manlier, and because I want GE to think I’m cool so they’ll invite me to the parties you just know they’re having somewhere.

To follow the GE Helicopter Camera on its journey and to vote for new places for it to travel, visit the GE Flyovers website here. Oh, and I wussed out and posted the incubators video after the jump.

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Most Popular Stories on AgencySpy from the Last 7 Days

RAPP Cuts Staff in Dallas

We’ve received confirmations that RAPP’s Dallas office had to cut some staff. Here’s an official statement from a spokesperson for the agency: “RAPP has had to make an extremely difficult decision today. In response to changing client scope, we have had to adjust our team accordingly. We believe this is an important step to maintain a healthy, nimble company as we move forward.” No word yet on what client the agency is referring to, but tipsters tell us, “17 layoffs today; about a 15% reduction.” We’ve been told that the agency’s technology department was hard-hit. We’ll keep you posted.

 


And Now, Your Weekly Video Miscellany

Well how-dee, it’s nearly Slut-O-Ween and the weather is promising to be as scary as that time your significant-other’s retainer touched your toothbrush after a long, dry night of mouth-breathing. If you’re like me, you’ll wear a snow suit under your prison guard costume because that’s what we do in Alaska. In celebration of the sexiest day of the year, we’ve compiled some of the scariest work from the past week, in which we were introduced to a freakishly small iPad, Nick Offerman‘s stache gave a speech more inspiring than Mittens and ba’Rock combined, and a man literally lost his head. And more!

5.  Made Man and Nick Offerman kicked-off Movember with a clip teaching us pussy-willow men how to grow a stache. Use of a hammer and nail are recommended, as is smelling wood. No joke there kids, wood makes hair grow. Be sure to click into YouTube for this one, as Made Men has a bunch of great clips like this one. Grab yer candy corns!

4. Googlers support gay marriage. The only thing scary about this video is that more companies don’t have the brass to stand up for what’s right. Human right. Know what I’m saying? Separate but sassy does not cut it, and Google took a minute to lay it down for ya. Equality. Google it.

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Boulder Condom Brand Ushers in First Annual ‘Birth Control Day’

Boulder-based condom brand Sir Richard’s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual “Birth Control Day.” While BBH Asia-Pacific and Mentos encourage baby-making, hometown agency TDA does the exact opposite via a series of digital “Happy Birth Control Day” cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation’s first American Birth Control Conference. There are a dozen e-cards to choose from on the campaign’s microsite and we’ve posted two of our faves. Credits below.

AD: Haley Garyet
CWs: Ryan Dean Waite, Phil Van Buren
Developer: Jason Lewis
ECD: Jonathan Schoenberg


Where in the World is Paran Johar? (Updated)

Throughout the week, we’ve been receiving tips regarding the status of one Paran Johar, who’s basically spent the last five years at mobile ad company Jumptap, where he served as CMO. From what our spies allege, the Los Angeles-based Johar was let go from Jumptap in the last week or two due to issues including conflict of interest, specifically his growing interest in the Mobile Media Upfront, which, yeah, he actually founded.

Our inquiries to the company have been unanswered, but we’re hearing that Johar hasn’t been seen in the office for a few weeks. Prior to joining Jumptap, Johar served as EVP of digital marketing for MRM and spent several years as managing director of Tribal DDB’s Los Angeles office. Paran, if you’re out there, give us a shout since your company hasn’t done an adequate job in doing so.

Update: Well, that was quick. The Jumptap camp confirms Johar’s departure and that he’s leaving to focus on his various conferences. The company adds that there are no plans at the moment to replace him and that they’re actually sponsoring some of the departing exec’s events. Phew, ok, on with the day.

Update 2: So much for that. Now, a source sends us a memo from Jumptap president/CEO George Bell that went out to staff on Wednesday. Peep it after the jump.

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Friday Morning Stir

 

-TBWA\Canada launches its farewell campaign for WestJet (above), an account the agency lost after just 15 months. link

-Despite a shaky September, Publicis Groupe reported a near-15 percent revenue rise in Q3. link

-So, what is Twitter’s plan to woo agencies? link

-Well, that was fast. Apple’s white iPad Mini sold out in 20 minutes. link

-The Alamo Drafthouse, which if you recall did this amusing text-related PSA, is now giving the audience a chance to make their own. link

Thursday Odds and Ends

-BBH New York/Heat alum Mark Lawson joined San Francisco agency Mortar as creative director.

-Toronto agency john st. emphasizes protecting the kids in a new PSA for War Child (above).

-Red Door Interactive was named digital AOR for BSH Home Appliances, which includes brands such as Bosch and Thermador.

-Brand activation agency The Marketing Store moved its global HQ from Lombard, IL to to 55 W. Monroe in Chicago’s Loop.

-This is just dumb, but we’re goddamn suckers for dogs.*Sigh* if you’re so inclined, feel free to “Bark the Vote.” link

-After months of tipster speculation about the status of Translation’s Leeann Leahy, the exec has left the Big Apple for a job at The VIA Agency in Portland, ME, where she will serve as president/general manager.

-Microsoft CEO Steve Ballmer talks Windows 8 and Surface tablet. link

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