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Archives: November 2012

Razorfish Designers Hit Kickstarter to Fund ‘Merica-Loving Clothing Line

Those CP+B alums at Boulder-based outfit MADE aren’t the only ones taking some sort of pro-American stance. Sean Metcalf and Benjamin Lebovitz, designer and interactive designer, respectively, at Razorfish Atlanta are making an attempt at their own creative, patriotic effort via a new clothing line dubbed Young & United. Metcalf and Lebovitz, who have been at Razorfish’s ATL office for a year, are just 27 days and over $27,000 short of their dreams to create apparel that is backed by this mission statement:

We need to get back to what America is best at– making things right here in the US at a quality that can’t be beat. Over the last year, we’ve been working to do just that. We want to supply the American Dreamers of today and tomorrow with the highest quality, Made in America products to show that this generation is Young&United. From fashionable men’s and women’s apparel, to leather-crafted goods, and pro-American artworks- everything is made right here in the US. Together we can spark a movement in US Manufacturing and set a standard for doing things right.”

Delivery of products (we kinda fancy the V-neck tri-blend T’s ourselves) is aimed at Feb 2013, and the creative pair plans on giving back to help support the American dream? Need we cue the damn Team America track yet again?


StubHub Apparently A Big Fan of Screaming Trees

It’s that magical time of year when unless your brand is tangential related to Christmas, your ads don’t even have to sell anything.

Take, for example, the above spot for StubHub by Duncan/Channon, which finds the online ticket retailer’s “Ticket Oak” mascot screaming about a Christmas tree. You see, it doesn’t have to sell anything, and those kinds of spots are always a ton of fun to work on for agencies.

Is it a reference to 90s grunge stars, Screaming Trees? Is there compelling evidence that use of the “Ticket Oak” at any opportunity increases StubHub’s revenue? Is there market research that tells us people find talking tress weird, but in a funny way? We don’t know, and we don’t need to know. It’s Christmas, and this is about branding, not moving the needle. Credits after the jump.
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Guy Who Will ‘Wear Your Shirt’ Tries to Extend 15 Minutes of Fame by Selling Off Last Name

Do you remember this guy? Well, if not, he’s one Jason Sadler, who four years ago vowed to wear any logo on a shirt for a price and double it to do anything else, we suppose, as part of the deal. Well, our friend is trying to prove Warhol wrong and extend his career, which has now apparently expanded into the digital marketing world.

If you have to squint at the image, no worries, Sadler is indeed auctioning off his last name. Bidding for “BuyMyLastName” is currently at $34.5K for the surname surrender, which our lad is doing to donate funds back into his “Shirt” cause while also scaling his three-person team into a “bonafide creative agency that helps brands build digital campaigns.” Well, Sadler promises that 10 percent of the cause will go back to charity, and as of now, his last name is “JLabAudio.” If you hold off until the auction’s expiration date on Dec. 12, we won’t be mad atcha, but we’re somewhat anxious to see what come out when he officially adopts his new last name on Jan. 1 (and will keep it throughout 2013).

Well Then, Microsoft is More Self-Aware Than We Thought

We’re trying to gather who the brains were behind this rather well-done ad from Microsoft, which has been beaten down over the last several years in the web-browsing department thanks to Firefox and Chrome. Well, the Redmond, WA giant can take its lumps apparently and is capitalizing on the Internet Explorer hate to promote IE 10 in the clip above. Here, we have an internet troll who slowly but surely loses his IE hate after learning more about Microsoft’s latest release. Yep, just like us, all it takes is a mention of karaoke to turn that frown upside down. We’re not sure if this will help MSFT pull of a Rocky vs. Drag0-like comeback, but it certainly does warm us a bit more to the company’s newest browsing experience. Check out more from “the browser you loved to hate” here.

Pop Secret Aims to Please Come Movie Night (Updated)


It looks like Winston Binch and his fellow “Inventioni.sts” at Deutsch L.A. are at it again as we’ve been told that a new online service dubbed “Pop Secret Labs” is the brainchild of the agency’s chief digital officer and his cohorts. Makes sense considering that Pop Secret is a client and all, and with the “Lab,” the Deutsch gang is offering a free Google Chrome tool on behalf of Pop Secret that lets you “pop search” to find where to watch your movie of choice online (legally, that is…sorry). Anyhow, if you don’t mind sparing some change rather than hitting up torrent sites, you can download the tool here.

According to the comment thread, folks are already claiming this app is a ripoff of Can I Stream It, but it actually turns out that Deutsch and the Pop Secret teamed up with said service to build up the “Labs.” So, uh, there. As you’d expect with anything that dubs itself a lab, the experiment is evolving and in case you need some reference points, Pop Secret has also listed some of its fave movie and telly Tumblrs. Update: We’ve received a hell of a lot more info from the Deutsch L.A. camp on the matter. This should fill in all the blanks, where we learn this is “the future of advertising,” as should the demo video above.

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M&C Saatchi Sets Up Shop in Stockholm

The photogenic folks you see above comprise the leadership team at M&C Saatchi’s latest office, which has opened its doors in Stockholm. With the addition of its Swedish branch, the agency network now counts 27 offices around the world. Among the folks you see above is Martin Cedergren (denim shirt), a Euro agency vet who’s joining M&C Stockholm as executive creative director/partner and held similar positions at the likes of AKQA and 180 Amsterdam as well as Akestam Holst. The rest of the partners includes fellow ECD/partner Patrick Dry (glasses) former Lowe Black strategist Klara Eide (center), Lowe Brindfors alum and current M&C Stockholm CEO/partner, Bjarta Eide (white shirt, far right).

According to a statement from M&C Saatchi CEO Moray MacLennan, the new full-service office will further strengthen its global network. “This strategic move in Scandinavia further strengthens our global network,” he echoes. “The region is home to some of the world’s most innovative brands and talent. We have a uniquely experienced team of founding partners–they combine an energetic, entrepreneurial spirit with a deep level of insight and business acumen across tech and traditional methods. Their understanding of the Scandinavian market is unsurpassed and the team is a great addition to the M&C Saatchi network.”

We’re awaiting word on staff count and specific clients, though we’re not sure how the Stockholm branch can top Tom Brady‘s gesture to a plebeian in his latest Ugg ad brought to us by M&C Saatchi L.A. Update:Well, M&C Saatchi isn’t revealing too much at the moment–apparently, everything’s still “highly under wraps”–but the agency’s Stockholm office is “currently recruiting and we will be announcing the first clients in the near future.”

Thursday Morning Stir

-Emirates has reportedly launched a global digital pitch to find an agency to promote its 777s. link

-Directing duo Christian & Patrick has joined the roster of Wanda for representation in the French market. link

-Leo Burnett Chicago picked up the first-ever D&AD White Pencil for its “Recipeace” campaign. link

-Twitter has partnered with Asia-Pac’s Komli Media to expand its Promoted Products suite in markets such as Singapore, Malaysia, Indonesia, Thailand and the Philippines.

-KBS+P Toronto tells “Emily’s Story” as part of a new campaign for the Children’s Wish Foundation (above).

-Apparently, Microsoft is set to rule 2013. link


Advertising Jobs: Mullen, Triggit, Baldwin & Obenauf

This week, Mullen is hiring a senior copywriter, as well as an account coordinator. Meanwhile, Triggit needs a vice president of product, and Baldwin & Obenauf is on the hunt for a senior account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Blind Item: Seat Fillers Needed (Was Kramer Not Around?)

Why do we think this is not an anomaly? And no, sorry, that’s not the agency we’re hinting at but another, rather familiar one whose West Coast operations is having some issues with staffing. Well, why spoil the rest, here’s what we’ve heard thus far:

“Apparently, the managing director of a certain San Francisco agency with a major retention problem has taken to asking employees from other floors to sit near reception when clients or prospective clients will be in the building
as seat fillers so it doesn’t look so empty.”

Lordy, if only The Pitch could add this to mix for its surprising resurrection. Take it away, ladies and gents.


Buying Red Stripe Will Result in Bodega Symphony…Well, for a Few Lucky Londoners

Sorry for sitting on this all day, but we’ve come to realize that we’re once again hitting the holiday skids, so we need some end of day uplift with this effort from KesselsKramer, which just recently opened an outpost in L.A.’s Chinatown. Here, folks on a random day in London’s East End were treated to a lovely, condiment, soda and whatever you have-based cacophony after trying to make their way in purchasing some Red Stripe. Yeah, who the hell needs Skrillex after all, just enjoy this Jamaican-tinged jammy and be jealous next time you’re buying soda, beer, a lotto ticket or corn chips in your pajamas at 2AM. Credits after the jump.

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