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Archives: November 2012

In Support of World AIDS Day, Free Condoms For Everyone

Uptight Republicans should look away: Havas Worldwide and Durex have teamed up for an informational social media campaign in the week leading up to World AIDS Day on Dec 1. Durex will donate a condom to charity for every Tweet, Facebook status, and Ren Ren share of a fact related to HIV and AIDS. The goal is to donate 2.5 million condoms in the next few days. After a day and a half, Durex has already donated almost 900,000 condoms, which is a frightening amount of latex when you think about it.

Users can find the facts on the campaign’s website, www.1share1condom.com and retweet using #1share1condom. A sample tweet would read, “3.4m children under 15 are living with HIV – Share to donate a condom as we work towards an HIV-free generation #1share1condom.”

The campaign is straightforward and pragmatic, as charity should be. Havas isn’t reinventing the wheel, but for World AIDS Day, they shouldn’t have to. Instead of listening to abstinence-only PSAs in those uncomfortable high school health classes, we can just click to help spread resources and awareness for a preventable disease. Okay, red states, you can look back now. Credits after the jump.

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Red Tettemer’s Annual Facebook Swag-athon Commences

Well, there you have one of of the last updated pieces of swag being doled out via Facebookby Philly-based agency, Red Tettemer + Partners. We suppose doing the same type of thing around the same time of year for three years in a row makes it worthy of being called an annual event, so we’ll just run with it and let you know that the remnants of the agency’s client work is not being wasted. RT+P is once again offering ‘swag for all,’  giving away client merch from the likes of Under Armour, the Melting Pot, Right Guard, Dial, TuB Gin, Ska Brewing, Leatherman and Fox Networks. The generosity extends through Friday so in case you somehow missed the link above, try again and get your swag on here.

Let’s See How Long You Can Watch Verizon’s 3-Minute ‘Jingle Bell Rock’ Cross-Country Lip-Dub

From Mcgarrybowen comes the above saccharine spot, a 3-minute long opus for Verizon that gets people from across the country the perform a lip-dub to “Jingle Bell Rock.”

Out of duty to AgencySpy readers, Mediabistro, and my fellow man, I eventually watched (almost) the entire thing. However, on my first try, I made it to the 41-second mark. Can you do better? Leave your time in the comments.

Wednesday Morning Stir

-Former Universal Music exec Kim de Ruiter joined Cheil U.K. as its first head of mobile.

-The brains behind hip eyewear brand Warby Parker are among the “Men of the Moment” according to Break Media and Acer. See the lads above. link

-Loyalkaspar New York talks rebranding in-theater ad company, Screenvision. link

-Multicultural mobile marketing company Briabe Mobile launched a new ad network dubbed America-Next. link

-Aegis appointed Peter Huijboom as global director of business integration. His fierce headshot can be be seen here.

-U.S. newspaper ad revenue continues to drop. link

Tuesday Odds and Ends

-For some end of day fun, let’s go behind the scenes of 72andSunny’s epic spot promoting Activision’s Call of Duty: Black Ops 2 in a clip (above) that features commentary from 72 CEO Glenn Cole, Activision CEO Eric Hirshberg, director Guy Ritchie and those YouTube sensations.

-Samsung’s Facebook ad buy for the Galaxy S III appears to have paid off in spades. link

-James Lima, founder/creative director of L.A.-based prodco/design studio, Shiny New TV, has designed the first-ever (and free) official iPad app for fashion house, Prada. link

- Bicoastal/London-based Park Pictures signed director/designer/photographer Vincent Haycock to its roster for U.S. commercial representation.

-So, how can agencies “hack culture for brand insights?” link

-Oh, snap. W+K intercepted Oreo’s upcoming Super Bowl spot from Draftfcb, though the latter will remain the brand’s AOR. link

-Apple’s map debacle has led to another head rolling. link

-Sorry, Dunkin Donuts, you can’t trademark the phrase, “Best Coffee in America.” link

-London-based digital marketing agency, Metia, appointed Andrew Martin as president and promoted J. Paul Anderson to regional VP of its Seattle operations.

All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot

If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to actually promote anything other than pop-culture nostalgia.

BBDO New York and GE teamed up for the sixty-second spot, which premiered on Thanksgiving and was directed by Jonathan Dayton and Valerie Faris, the husband/wife duo who helmed feature films such as Little Miss Sunshine as well as several music videos including Smashing Pumpkins’ “Tonight, Tonight.” The pitch itself is clever: famous machines looking for new, powerful machines that will make the world better. If we were to grade the effort, we’d have to say incomplete. What are these revolutionary machines? Do they look any different? How will they make the world a better place? Will they cost less than the retail price of an iPhone?

Regardless, sci-fi geeks across the country won’t be able to hide their vinegar strokes. Star Trek fanatics will appreciate a Data sighting. Props on including K.I.T.T. as well, but GE needs to follow up this style-over-substance spot with something concrete—a fridge, a washer, anything that isn’t swiped from an 80’s TV show. The knockoff Avicii soundtrack is pretty fresh, though. All that’s missing is some Hasselhoff. Credits after the jump.

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Jonathan Isaac to Leave LBi

We have received confirmation from the powers that be that Jonathan Isaac, who has spent nearly three years serving as global head of planning/creative strategy at LBi, is indeed leaving the agency, which as most of you know was bought up by Publicis Groupe two months ago. Isaac, who is based in the agency’s NYC hub, joined LBi in spring 2010 from Anomaly, where he spent 2.5 years as strategy director. Prior to that, he spent the same amount of time as brand planning director at Goodby, leading efforts in his respective department on the HP business among other things.

No word on his last day or where he’s headed to next, but from what we gather, the departure seems to be an amicable one. During his career, Isaac also worked in the planning departments at Publicis and JWT’s London offices and helped found the Audience Planning department at the BBC.

You Wanted It (OK, Maybe Not), But You Got It: Your Fall ’12 Tomorrow Winners

The tipster who sent word of this before we received the official news dubbed it “the most important award show.” Har har, but sarcasm aside, the Art Directors Club has indeed announced the winners of its latest Tomorrow Awards, a prize that’s apparently so important that it needs to be handed out biannually. Anyhow, at a ceremony in Sao Paulo last night, Fall ’12 Tomorrows were handed out to five winners in all including R/GA for “One Copy Song ” (not a bad choice) and Google Creative Labs’ collab with Tate Modern dubbed “This Exquisite Forest.” Check out the Fall 2012 Tomorrow winners showcase here, and if you’ve got 12 minutes to spare to view some behind-the-scenes Tomorrow action including a look at the show’s also rans, see below.

McCann NY Picks Up Joe’s Crab Shack Biz (Updated)

Following a review process that was conducted by Pile and Company, Ignite Restaurant Group has tapped McCann Erickson New York to serve as agency of record for its restaurant chain, Joe’s Crab Shack, while also appointing McCann sister agency UM to handle media buying and planning duties. McCann takes over for Dallas-based agency agency Slingshot, which handled creative as well as media planning. Ignite previously worked with Southwest Media Group on the buying portion for Joe’s.

Regarding Ignite’s decision, the company’s CMO Robin Ahearn says in a statement, “We believe the new partnership with McCann and UM will allow us to build upon our brand recognition by highlighting our unique menu items at Joe’s Crab Shack. We want to use this next phase of advertising and marketing to drive frequency with our current guests and introduce Joe’s Crab Shack to new guests across the country.” We had no idea, but there are reportedly 130 Joe’s locations in 31 states, go figure.

Sources familiar add that McCann beat out the likes of Arnold and Euro–sorry, Havas–for the Joe’s Crab Shack biz. McCann and Ignite will begin working together immediately with the first campaign expected to launch in spring 2013.

Update: The Arnold camp is telling us that it did NOT, I repeat, did NOT, partake in the review. Hmm.

And Now, a Quick Movember Update, Starring Yet Another Creepy Guy

As Movember winds down this week, let us quickly breeze through a few things we might have missed, starting off with a somewhat strange submission called “Touch My Creepy.” The title alone might be rather off-putting but the end result is relatively tame in comparison to what Taxi 2 gave us nearly two weeks ago. Still, we’ll give a nod to one Mike Gallucci, a Creative Circus grad who’s now a copywriter at SF shop, Muhtayzik-Hoffer, for trying to play part in his own peculiar way during this month of raising male health awareness, though we’re not sure if we feel any better or worse after “touching.”

On the other end of the WTF did we just watch spectrum, we have the latest “Ladies of Movember” episode from L.A.-based agency, mOcean that takes on a Thanksgiving. Frankly, we appreciate what the ladies are doing and all to drum up Movember support, but if you can make it through the full video below (seriously, we tried), more power to you. Speaking of mOcean, the agency is currently ranked at #4 on the Agency Movember Challenge team chart. Check out the full list here.

 

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