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Archives: December 2012

Oh Yeah, As Expected, Dikembe Did Save the World Last Week

As we were out early last week thanks to some holiday festivities, we sadly missed the thrilling conclusion to W+K and Old Spice’s “4 1/2 Weeks to Save the World” campaign, which called on the services of none other than old #55, Dikembe Mutombo. But, since we’re working in slow-motion this week, might as well try to play catch up and post the final clip. Since our planet did indeed survive 12/21/12, Dikembe and his odds and sods cast of 8-bit characters including the Cosby sweater-wearing “dear Science, the bear” accomplished their mission. So, what better way to celebrate averting the apocalypse than an epic ballad seemingly inspired by “We Are the World.”

Still, while we’re led to believe all is well with Mother Earth, apparently our shelf life has only been extended approximately 15 months according a reveal halfway through the clip above. What are W+K and Old Spice hinting at? Do we even care to find out? Whatever the case, this current events-inspired online gaming effort of sorts was mostly fun while it lasted.

Thursday Morning Stir

-33Across co-founder/CEO Eric Wheeler offers his five predictions for online advertising in 2013. link

-With no NHL action in sight, Nike rallies Canadians in a new effort that proclaims “hockey is ours” (above).

-IPG legal staffer Joy Noel has refiled her discrimination lawsuit against the holding company and two of its former execs. link

-The last of your agency holiday leftovers comes to us from Mother and JCPenney, who offer their own version of “12 Days of Christmas.” link

-Thanks to Congress passing a bill before the holidays that removes restrictions preventing companies from sharing customer rental history, Netflix plans to roll out “social features” in 2013. link

-2012 was apparently the year that memes’ half-life was cut in half. link

-Chicago-based integrated communications firm RR Donnelley appointed current group president Daniel L. Knotts as COO. Knotts succeeds John R. Paloian, who is retiring after over 25 years in the industry.

Wednesday Odds and Ends

-More holiday hangover stuff: If you have a few minutes to spare on this day after Xmas, feel free to peep the behind-the-scenes action above from Team Sprint’s “Holiday Medley.”

-Tampa/Orlando-based agency Connectivity recently picked up 2013 including media duties for Lonestar Beer (focusing in Texas), Old Style Beer (focusing on Chicago) and national media for Medi-Weightloss.

-GE’s Beth Comstock has been added to the CMO jury on the Real-Time Academy for the Shorty Awards. link

-It looks like the backlash over Instagram’s new terms of service has boiled over into a civil lawsuit. Parent company Facebook is now on the defensive. link

-Meanwhile, the social network’s privacy settings are confusing even for the Zuckerbergs. link

-Now that 12/21/12 came and went, Agency TEN, the new, South Florida-based shop led by Ari Merkin and AgencyNet founder Richard Lent, have listed their own “World Didn’t End Top Ten.” link

-Publicis Groupe-owned Rosetta has redesigned the website for Special Olympics New Jersey. link; link

-We had no idea McDonald’s was holding a “Flavor Battle” amongst DJs, but now, the fast-food giant has chosen its finalists. link

We Hear: Cosmopolitan Las Vegas Wrapping Up Digital Agency Review?

Well, we most likely won’t get more clarification on this until next week or so, but we’ll let the rumor mill churn, slow as it may, during this last week of the year. Last Friday, we received a few tips that two-year-old luxury resort Cosmopolitan of Las Vegas is somewhat close to selecting a new digital agency. The tipsters are telling us that the list has been whittled down to Zaaz, iCrossing, Blitz and Razorfish, the last of which has had a pretty decent end to the year, first being named digital AOR for Samsung in November and most recently taking over responsibilities on Target’s beleaguered ecommerce business. We’ve reached out to the Cosmopolitan, and we’ll let you know if and when we get more clarification on the matter.

Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more

Most Popular Stories on AgencySpy from 2012 (10-8)

Consider this our attempt to pile on in a week that’s sure to be filled with a billion countdowns. It’s been quite the year on AgencySpy and we thank you for continuing to check back, comment, hate, love and all of the above. So without further ado, we’ll kick off our most popular posts of the year rundown, which is a shorter version for a shortened week–though the results are once again surprising. Ahh, the memories…

10) AMC’s ‘The Pitch’ Recap: SK+G Battles the Ad Store for Waste Management

 

 

 

 

 

 

 

Read more

Wednesday Morning Stir

Hope you all are enjoying the holidays and had a Merry Christmas if you celebrated yesterday. We’re expecting that the posts will be a bit less frequent through the week but we’ll give it a go as we wind down 2012. And now, some agency holiday leftovers you may have missed.

 

-Kansas City’s own Bernstein-Rein lets you somewhat choose your own adventure via a GoPro and a little “Urban Sledding.” link

-RAPP “releases the flock” this holiday season. link

-Minneapolis-based Carmichael Lynch thinks environmentally while helping you “offset your naughty” for the holidays. link

-Atmosphere Proximity and a disgruntled, possibly drunken Santa (a la Dan Aykroyd’s character from Trading Places perhaps?) team up for a GIF-heavy Tumblr. link

-EVB developed an app that lets you fire off a Jimmy John’s Sandwich Cannon at unsuspecting co-workers, family and friends. link

-If you watched the NBA and ESPN/ABC’s annual Xmas marathon yesterday, you probably saw David&Goliath’s latest time-traveling, Blake Griffin-starring Kia spot aplenty (above).

-If you didn’t hear, WPP’s Kantar Media bought up digital media intelligence firm AdGooroo late last week. link

And Now, 2012 Summed Up Succinctly

Yo ho ho and a bottle of eggnog, here we are at long last – the final Friday before the agency world shutters for a few short moments in remembrance of Christ’s birth, or more accurately, the Pagan holiday for sun worship (I think). Whatever you celebrate, make sure it includes a nice tall glass of your favorite booze or alcohol free beverage. Raise your glass to friends and family near, far, and gone. Take a moment to reflect, if your memory allows it, on those few fleeting moments from the last year that meant something. That furtive kiss from a now-lost lover; the hope of a better tomorrow, tomorrow; and the knowledge that whatever happens in this world, one day it will all be forgotten – so make every moment last. Because as they say, a man dies twice – once when his heart ceases to beat, and again when the last remaining man on earth who knew him breathes his last breath.

The Apoc is thwarted, but that changes nothing. Live, friends, in the knowledge that we’re all on a path to some final end, somewhere. In an elevator shaft, a movie theater, a war zone, a school room, or in a death bed in your sleep. It’s coming, so let this be a reminder to you – to take risks and enjoy whatever comes of them. You’re worth more than all this, and we here at AgencySpy love you. In the now-famous words of Mark D. Sanders and Tia Sillers, famously sung by country starlet Lee Ann Womack, “I hope you dance”. Dance in the snow, or in memory of it. Dance with your mothers and your fathers and sisters and brothers and cousins and aunts and uncles and old friends. Dance because your feet demand it, your eyes delight in it, and your heart deserves it. Dance, friends, and be happy if you can. We’re all counting on it – the world needs it. Happy days, friends. We’ll see you soon.

 

Most Popular Stories on AgencySpy from the Last 7 Days

Why Does Kentucky Apparently Kick Ass? Let These Bros Crush It and Explain

Our pre-Xmas wind-down continues with this effort from Bullhorn Creative, which was tasked with the job of rebranding Kentucky, and so, the Lexington, KY-based agency talks about how its home state “kicks ass” in many ways. According to the folks involved, the spot above “includes cameos from several hot Internet sensations: Social Media Explorer’s Jason Falls, Reddit’s Alexis Ohanian, Reddit’s Erik Martin, Fark’s Drew Curtis and Animal Planet’s Turtle Man. All sorts of hot action.” We don’t really know how to top that, but we’ll sip a bourbon to it. Enjoy.

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