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Archives: December 2012

Friday Morning Stir

-Arnold, Publicis, R/GA and McCann are among the winners at this year’s Midas Awards. link

-Technorati/Yahoo/Fox Audience Network alum Robin Keller was named chief digital officer of  DuJour Media Group.

-SS+K makes some snow angels for its holiday effort. link

-New York-based Sylvain Labs can’t wait for 2012 to end (above). Reminds us of waiting for the bell to ring in high school.

-Energy BBDO/Xi touts the wonders of cardboard in a pop-up store for the Chicago Children’s Museum. link

-Nominations are now open for the “Hubies,” which celebrates narcissism in the ad industry. Oh, this should be fun. link

Job-Seeking Creative Perhaps Rekindles East Coast/West Coast Rivalry with Ode to Mistress

Ladies and gentlemen, meet Gregg Kaysen, a New York-based creative type who’s currently listed as a “content creator” at BBDO but has his eyes set on the West Coast, specifically L.A.-based shop Mistress. The folks at the agency, which works with clients like Jagermeister, has received this bumping opus that not only disses one of its own copywriters, but has sparked a mini-feud in the process. According to the Mistress camp, copywriter Guy Helm, who was apparently slighted in this rap, has begun reaching out to multiple west coast talent such as Too Short to formulate a potential response. We only hope this hasn’t reopened the old East Coast/West Coast rapper wound.

Oh, it’s on and with it, he’s actually landed himself a job interview with the Mistress CDs. If you’re interested in full lyric sheet and want to know more about Kaysen, click here.

Thursday Odds and Ends

-BBDO New York celebrates its newly renovated open workspace by gifting over 500 staffers with a pair of Denon Urban Raver AH-D400 over-ear headphones. BBDO NY was named Denon’s first creative AOR over the summer.

-Adobe has acquired NYC-based portfolio sharing network, Behance. link

-Grey and Black Iris Music have created a full-length version of the tune, “Beautiful Dreamer,” featuring vocalist Rachel Fannan, that was featured on its recent national “Inspired” spot for Canon USA. link

-And now, some more agency holiday work, this one from Mauro Cavalletti and crew at JWT Agencia Casa in Brazil, who chime in with a live-streaming effort called “Client Striker,” which is the agency’s version of a holiday card. link

-Heat and the Episcopal Community Services of San Francisco are giving to the homeless with a holiday sock drive. link

-The folks at TBWA\Manchester are awaiting your virtual kiss during this holiday season. link

-We’ll rattle off a couple of more TBWA\-related items. Here’s Singapore’s take on naughty or nice. link

-…And the world becomes a snow globe according to TBWA\Vietnam. link

-Publicis Groupe and subsidiary Saatchi & Saatchi want class action charges for allegedly using unauthorized models’ images dropped. link

-Bi-coastal entertainment branding agency Loyalkaspar hired Darryl Mascarenhas, who most recently worked on a co-branded assignment AMC’s The Walking Dead and the new Microsoft Windows 8 operating system, as a creative director.

 

T3 Brings Holiday Cheer with 3-D Printer, Stop-Motion Animation

When I first saw that T3′s holiday card involved a 3-D printer, I hoped that it would finally answer the question, “If you use a 3-D printer to create budget $1 sex toys, at what point do you start making a reasonable profit?”

While T3 disappoints in this sense, it succeeds in being adorable. With the aid of their 3-D printer, T3 creates a miniature version of Santa’s workshop, complete with stop-motion storytelling and elves pitching holiday-themed copy. It must have cost a damn fortune to make, which is why they should still consider the $1 sex toy thing. But, it’s cute, and that’s what matters. That’s always what matters.

Barkley Takes Over on DQ Biz

Well, we  had this on the draft burner as we got the newswire link  at this time and now the PR folks have stepped in to tell us that Kansas City-based Barkley has indeed been named agency of record for American Dairy Queen Association, which is perhaps better known as Dairy Queen or DQ for us lazy linguists.

Barkley, home to that Boulder startup Grenadier among other things,  takes over for Grey on the DQ biz (which ended a 15-year relationship with said agency two months ago). According to a statement from the brand’s EVP of marketing David Westrum, “We are confident that Barkley will showcase the DQ brand not only as the treat category leader, but as something different and something better. Their campaign will continue to reinforce the brand’s positioning as contemporary and relevant for today’s consumer.”

The review lasted four months. Care to remember the Grey-led glory days? Well, here go you.

Publicis Groupe Buys Up Rokkan

Well, this is a pretty notable item as we wind down for the holidays. Twelve-year-old, New York-based digital agency Rokkan, which works with clients ranging from Stoli to Sharp to Caesars to JetBlue (and was NOT for sale as of last summer) has been acquired by Publicis Groupe. Despite the 100 percent purchase, Rokkan (Japanese for “sixth sense”) will operate autonomously within the Publicis Groupe network and its co-founders, CEO John Noe, chief experience officer Chung Ng, and CCO Charles Bae, will continue to lead the agency.

In a joint statement, the co-founders say, “This is a major stepping stone that will take Rokkan to the next level and beyond. We’ve seen a number of potential buyers over the years, but it wasn’t until we met with the folks at Publicis Groupe that we found a partnership we truly believed in. Joining Publicis Groupe gives Rokkan access to resources, capabilities and knowledge to better scale, grow and service our multinational clients. Furthermore, it will help support Rokkan’s aggressive plans for domestic and global growth. We’re thrilled to be joining a company that believes in our culture, people and vision.”

No word on financials yet, but the Rokkan acquisition marks just one of a handful made by YouTube manipulator/Publicis Groupe chief Maurice Levy & Co. within the last month alone including the purchase of luxury/fashion-focused agency AR New York and a couple of shops in India. We’ve been told that staff count at Rokkan will not be affected by this move.

New Outback Holiday Spot Doesn’t Pass The Smell Test

There are two versions of Outback’s “12 Days of Leftovers” commercial: a shorter 90-second video where talking leftover foods like Fuzzy Macaroni and A Half-Eaten Leg of Turkey sing an annoying riff on “The 12 Days of Christmas,” and  a ridiculously long version that drags for 3 minutes and 13 seconds. Christmas songs are already annoying, but with this new holiday push from Deutsch New York, you will hate them passionately.

Never before has the phrase “Congealed Creamed Corn” sounded so ugly. Also, when does macaroni turn fuzzy? Serious questions to ponder when your mind wanders during that long version.

Just a lazy effort to drum up support for a restaurant that offers low prices and the Bloomin Onion. It’s too bad, because when I think of enjoying the holidays, I used to think of Outback Steakhouse. Now, all I can see is the Slab of Slimy Ham. Credits after the jump.

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Krinsky Indeed Resigns from Hoffman/Lewis and Here’s the Memo

To follow up on yesterday’s We Hear item regarding Sharon Krinsky, we have received word from Bob Hoffman himself that the exec has indeed resigned from her president/CCO post at Hoffman/Lewis and will officially call it a day on Dec. 31 (she actually put in notice on Nov. 30). Succeeding Krinsky in the president position on Jan. 1 will be current EVP/general manager Josh Nichol, who has been with the San Francisco agency since the mid-90′s.  Here are a few excerpts from Krinsky’s farewell memo to staff:

“ …After many wonderful years, I have decided to leave Hoffman/Lewis…

My official end date will be December 31st. I have decided that I’d like to be a mom again for a while. I left advertising once before for a year and frankly, I liked the hell out of it.

My oldest son.. is going off to college next year and I’d like to get to know him before he leaves home. My younger son… is reaching teen-hood and I’d like to experience first hand at least one of my boys growing into a man.

It has been a wonderful 20 years here at Hoffman/Lewis. I am proud that we have been able to take a little agency from Oakland and grow it into one of the largest and finest independent agencies in the West.

As you know, we have a wonderful management group and Josh will be taking over my role as President.

On a personal note, I want to thank you all for your remarkable work on the agency’s behalf. And I also want to thank you for your friendship…

I have met some of my favorite people in the world in the corridors of Hoffman/Lewis. And I take with me 20 years of warm and happy memories. I am fortunate and grateful to have grown up in the H/L family.

I wish you nothing but the greatest success and happiness.

Love,

Sharon”

Thursday Morning Stir

-Team Sprint, aka Leo Burnett and Digitas (which we’ve been told by the way is NOT getting bought up by Dentsu as tipsters are alleging), have unveiled the new “I Am Unlimited” campaign to help launch the carrier’s iPhone 5 (above).

-The Art Directors Club welcomed six new members to its board of directors including BBDO NY EVP/ECD Greg Hahn, DiGennaro Communications boss Sam DiGennaro and my old Creativity cohort and current Contagious editorial director, Americas, Nick Parish. link

-Former Havas Amsterdam creative director Peter Hamelinck, who was responsible to “Tweetphony” among other efforts, has joined denim brand G-Star Raw as CD.

-Bi-coastal prodco Tool added Brandon Sanders as senior digital producer. link

-Google is selling off its Motorola Mobility Home division for a cool $2.35 billion. link

-Software engineering solutions company EPAM Systems acquired seven-year-old, PA-based digital strategy/design firm Empathy Lab.

 

Ah, So This Explains That AKQA Pic from Two Weeks Ago

Well, we were perhaps onto something when we were sent a random image a couple of weeks ago featuring a mini-orchestra lounging in AKQA’s San Francisco office. We threw out the idea that there was some holiday tie-in to this (others had more dire theories) and as it turns out, the musicians in the pic are part of the Pacific Chamber Symphony and were playing the role of “Mobile Orchestra” as part of AKQA’s holiday effort. To experience it in full, you need to gather at least one friend and go here to get in the spirit of things with some “Carol of the Bells.”

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