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Archives: December 2013

ESPN to Debut First Spot for 2014 World Cup Tomorrow

It’s time to start getting excited about the 2014 FIFA World Cup in Brazil. With the opening game about six months away, ESPN is set to debut their first spot in their campaign promoting the event during tomorrow’s telecast of the 2014 Rose Bowl.

Set to “Festival” by Icelandic maestros, Sigur Rós, the spot is, somewhat predictably, a mixture of footage of Brazil and historical World Cup moments. But then, what more could you want to begin stoking anticipation for the world’s biggest sporting event? The spot ends with the crop of current superstars who seek to win thier place in the ranks of World Cup history this summer: Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar.

For those of you super World Cup buffs, here’s a partial list of the historical moments featured in the spot:

  • Pele and his triumphant celebration in 1970
  • Germany’s Franz Beckenbauer and Dutch captain Johan Cruyff exchanging flags moments before the 1974 Final
  • Diego Maradona and his brilliant performance for Argentina in 1986
  • Zinedine Zidane, whose epic performance for France led the host country to win the Cup in 1998
  • Andres Iniesta, whose beautiful strike sealed Spain’s first World Cup title in 2010
  • Cameroonian striker Roger Milla’s famous dance in 1990
  • Dutch legend Johan Cruyff’s immortal turn in 1974
  • England striker Geoff Hurst’s record-setting three-goal performance in a World Cup title match in 1966
  • Dutch striker Dennis Bergkamp’s memorable touch against Argentina in 1998
  • Carlos Alberto’s wonder-strike for Brazil in 1970
  • Paolo Rossi hoisting the cup for Italy in 1982

ESPN’s full World Cup campaign will roll out gradually over the next couple of months. Stick around for the extended, 90 second online version of the ad, along with credits, after the jump. Read more

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Y&R, VML Unveil New ‘Beginnings’ for Dell

Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. Read more

Most Popular Stories on AgencySpy from 2013 (5-1)

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And here we are, the final day of 2013. With that, we give you our second and final installment of our most popular posts of the year, which, as we mentioned yesterday, weren’t all too surprising compared to previous years (save for the #1 item). Anyhow, we thank you one and all for reading, glancing at, commenting, loving and/or hating the site in 2013. We sincerely appreciate it. Have a happy new year and we will see you on the other side.  Now, on with the show.

5) Samuel L. Jackson Wants You to Get a Motherf***in’ Capital One Quicksilver Card

 

4) Grey Wins Gillette (Memo Included)

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Fold7 Debuts New Campaign for Gocompare.com

Gocompare.com appointed London-based Fold7 as their new advertising agency back in November after the usual “competitive” pitch. Now, following a segue ad launched on Christmas day in a primetime spot during Downton Abbey, comes Fold7′s first full campaign for the price comparison site.

Fold7′s new campaign will officially launch on New Year’s Day and “will herald a new dawn for the brand whose previous advertising had divided the nation with their larger than life character Gio Compario.” Compario is pushed to the background for the new spot, playing the part of a bus driver taking a tour group to a rather exhaustively named land. They reference Go Compare’s old approach by opening the ad with Compario humming “Over There,” before flipping on the radio.

The whole tour group approach is a little strange, with passengers talking about going to …Go Compare to save on car insurance or check out credit card deals as if it is an actual place nestled in a lush green countryside. While the new approach is a little curious (as is the painful final line in the ad), it should be a relief to those annoyed by the more flamboyant Gio Compario spots, which, I suppose, is the whole idea. Fold7′s campaign seems a good deal more low key: talking, rather than yelling (or singing), about gocompare.com’s services.

Tuesday Morning Stir

-HuffPo blogger Ulli Appelbaum offers his list of the nine most popular ad campaigns for moms in 2013. link

-W+K alum and current Google Creative Lab ECD Iain Tait believes Hue Connected Lighting was 2013′s standout digital innovation (above). link

-So, what did the folks at BBH Labs learn from 2013 and how will that translate into their efforts come 2014? link

-Apple has brought on New York Times Magazine design director Arem Duplessis as creative director. link

-Artist Mario Zucca illustrates every major event of 2013 in one image. link

The Best, Worst, and Weirdest Agency Holiday Cards of 2013

We saw a lot of agency holiday card videos and websites this past month. A few were very well made, while some just seemed tossed, and a few were so weird we didn’t know quite what to make of them. If you missed out on all this holiday card action, never fear. We’ve compiled some of the best, worst and weirdest for you below. Enjoy, feel free to leave your own suggestions in the comments section, and have a Happy New Year.

Best

“Season’s Greetings From Guy Holiday” – Ignited

LA-based agency Ignited created our favorite holiday card this year by taking on the agency holiday card itself. Ignited’s character Guy Holiday, — described as “if BuzzFeed had a baby with Ron Burgundy and then that baby was raised by, well, Agency Spy” — is an agency holiday card expert who shares his rules for a successful holiday card. He’s a funny character, who gives advice like ““always include a cute animal” because “animals are like mother nature’s stuffed animals.” Agencies would do well to take Guy’s advice before crafting their cards next year.

Viewpoint Creative’s Holiday Card

Viewpoint Creative’s delightfully wacky take on the agency holiday card was another one of our favorites. The Boston-based agency imagines a worst-case-scenario for forgetting to unplug the Christmas tree that includes a giant New Year’s baby and a demon Santa, which should give you a pretty good idea of what to expect. The video’s amateurish construction only adds to the charm, and fits the mood perfectly.

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Michael Caine Stars, Bores in New Ad for Sky Broadband

Michael Caine makes what is, to the best of our knowledge (feel free to chime in if you know better), his UK commercial television debut in a new ad for Sky Broadband, a unit of Rupert Murdoch-owned broadcasting conglomerate, BSkyB. Unfortunately, it’s not exactly something to write home about.

The rather blase spot features the famous British actor touring a lighthouse that is for sale and centers around Sky Broadband’s free wi-fi booster that “makes your signal reach up to 100% further,” a selling point for Caine. It’s unfortunate that Caine’s talents weren’t better utilized (someone resurrect Alfie, or hell, even Alfred for that matter), as the writing falls flat and the acting — aside from Caine’s, obviously — is strained and unnatural. The ad feels very familiar (in a “not another one of these” kind of way) and is, ultimately, extremely forgettable. I’ve pretty much already forgotten it, and I just watched it several times. Stay tuned for brief credits after the jump. Read more

Carl’s Jr. Would Have You Believe That Terrell Owens is Still Living a Charmed Life

Hey, look at that! It’s former All-Pro NFL receiver and notable public nuisance Terrell Owens getting paid for his time by appearing in a 72andSunny spot for Carl’s Jr. It’s a post-Christmas miracle!

Sure, Owens hasn’t played in an NFL game since 2010. And, it’s been eight years since he last suited up for the Philadelphia Eagles, where he was let go after getting into a beef (get it?) with the team owner and QB Donovan McNabb (who he accused of getting “tired” during the Eagles’ Super Bowl loss in early 2005). But, agency and client needed someone to shit on Philadelphia’s notoriously vocal fans to contrast them with the deliciousness of their Philly Cheesesteak Burger, and Owens was more than happy to oblige.

But, should you feel any sympathy for how he was treated in Philadelphia, or during his multiple attempts at an NFL comeback over the last few years, remember how he he frequently implied that San Francisco 49ers QB Jeff Garcia was gay despite it having no bearing on anything. Remember how he called out Donovan McNabb for not playing through a sports hernia and implied he wasn’t a warrior like Brett Favre. Oh, and remember his terrible VH1 reality show. Because we should really bring that up more often. Credits after the jump.

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Most Popular Stories on AgencySpy from 2013 (10-6)

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Ah yes, it’s that time of year again where we attempt to pile on during a time filled with a billion countdowns, best and worst ofs, etc. But rather than draw this out over days like we have in the past, we’ll spare you lovely readers and split it up into just two parts for today and tomorrow. Compared to previous years, our 2013 most popular list, complete with items we scooped, swooped or just expounded upon, isn’t all that surprising, but hey, maybe we’re just jaded at this point. Anyways, on with the show.

10) Publicis Groupe Acquires Engauge, Merges it with Moxie

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9) G2 is Dead: Welcome Geometry Global

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8) Here’s Jeff Goodby’s Note to Staff Regarding ‘Changes’ at GS&P

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Thanks to a Few Droga5 Folks, Your New Year’s Resolutions Now Have 100% More Kanye

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Despite having told a bunch of Canadians this his resolution for 2014 was to stop talking shit “for a long time,” Kanye West will more than likely “cheat” on his plans for the new year within the next few days or so. When I saw him in Chicago a few weeks back, Yeezy (who seems to also have a few things in common with creative directors) dedicated about 30 minutes of his famous ranting to the argument that he wasn’t, in fact, as crazy as the media would have you believe. Give the guy a microphone, a podium, or an article in a national publication, and you have no idea what he’s going to say. That’s what makes him so much fun.

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So, whilst we whittle away at our resolutions for 2014, creating numbered lists and attempting to convince ourselves of our own dedication to self-improvement and not being such drunk assholes all the time, a few creatives at Droga5 are encouraging us to put a twist of Kanye into our plans with “New Yeezy Resolutions.” Powered by a simple randomized quote generator, the microsite lets us re-live some of our favorite Kanye boasts from the past year, adding a few to our own resolutions if we feel so inclined.

For example, will you spend 2014 confident in your poor grammar? Embrace your inner Yeezy and promise yourself “I will spell the word ‘genius’ wrong.” Are you finally prepared to wholly embrace your alcoholism? Place one hand on your copy of Yeezus and recite the words, “I will be totally weird and totally honest and totally inappropriate at times.” What about some personal rebranding? Repeat after Kanye: “I will be like Nike.”

Have fun with this thing here.

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