PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Archives: December 2013

Miami Ad School Students Create ‘Party Box Project’

Josh Gordon and Danny Gonzalez, two advertising students at Miami Ad School in Brooklyn, have created the “Party Box Project,” in which they “take gross newspaper boxes and turn them into parties.”

It’s a pretty silly idea, but a fun one, and anyways, what is college for if not being hopelessly idealistic, right? The duo documents the Party Box Project on their Tumblr, keeping track of the different locations where they’ve transformed an ordinary newspaper box into a party, in a box. In the video above, Gordon and Gonzalez can be seen packing a party box full of tinsel, lights, beads, beer, a musical card, and other assorted party goods. The project seems to be gaining some attention, and was recently featured in popular street art blog, Vandalog.

If you’re walking down the street in New York and you see a newspaper box with a purple lightning bolt sticker on it, chances are it’s a Party Box. So open it up and get the party started. It’s the most fun you can hope for from a newspaper box, now that The Onion has ceased publishing print editions.

 

Monday Morning Stir

-Jeff Goodby and Cindy Gallop are among the notable names sharing their thoughts on 2013′s best and worst ads with The Wall Street Journal. link

-Well, it’s still holiday season after all so why are 2,000 Santas running through the streets of Belgrade? Well, not just to celebrate the upcoming Serbian Christmas on Jan. 7, but to raise money for children who suffer from a rare skin disease called epidermolysis bullosa (above). link; link

-What will it take for content-focused agencies to dominate their traditional peers? link

-Apple CEO Tim Cook reduced 10 percent of his own pay due to Apple’s underperforming stock price. link

-According to eMarketer, total U.S. media ad spent will reach $171.33 billion by year’s end, up $6 billion from 2012. link

Op-Ed: Will 2014 Be ‘The Biggest Year to Date?’

Happy-New-Year-2014-Celebration-Black-Wallpaper

Well, that’s the gospel according to Ignacio Oreamuno, executive director of the ADC, who helps round out our December installments of industry observations, whether they be 2013 recaps or 2014 forecasts. Oreamuno opts for the latter in his brief entry, which you can read below. We might sneak in one more tomorrow on a short day to close out the year, but who knows. Anyways, take it away, sir.

2014 will be the biggest year to date, not just for ADC, but for the entire global industry. Most people contributing to this column will probably write about the way the industry will transform, but what I believe is important is the way we will transform the industry. It is time for the industry to move forward from the hole it is stuck in.

After traveling the world and meeting with hundreds of agency leaders, I predict a massive talent crisis at both the top level of agencies, as well as at the entry level. Disillusioned with an industry that has become lazy and used to making an ugly product, thousands will flee to jobs that feel more real and more productive. It’s hard to remain motivated to create advertising when we don’t like or want to consume advertising ourselves anymore. ADC is calling for a global rethink of our titles and tasks. Ironically, we believe that titles like ‘art director’ and ‘copywriter’ don’t reflect the future, are confusing and are hampering us by limiting what we think should make up our skill sets.

Structurally, I believe that the agency of the future is not a massive agency holding company or conglomerate, but rather small independent shops with very well-trained, well-paid individuals who are neither afraid to learn new techniques and technologies, nor to re-invent themselves. These small shops will have the power to say ‘no’ to creating the ugly advertising that simply pays the bills. They will be the ones responsible for improving the quality of the creative product around the world, and talent will flock to them searching for work environments with more substance and real competitive, creative environments.

ADC will be flexing 93 years of muscle this year, and no organization around the world will be doing more than us to help the industry navigate itself and its professionals to a prosperous future. That’s not a prediction, that’s a promise.

 

Korean Air Lands on Madison Ave

Korean Air has landed downtown in Madison Ave, with a new, interactive video wall aimed at enticing business travelers.

The immersive, interactive wall, designed by Pearl Media, was installed at 335 Madison Avenue — a location strategically selected for its heavy foot traffic and proximity to Grand Central. Visitors to the wall, after activating it through gesture-based technology, are invited to choose from a list of cities, including Dubai, Bali, Seoul and Prague. Then, the video screen immerses them in the selected location and prompts them to take a photo, which can then be emailed and shared on social media. A sweepstakes is also part of the promotion: nine winners will receive a $500 Korean air voucher.

koreanair

The experience “…is intended to be a market disrupter to encourage travelers to consider Korean Air,” says Pearl Media CEO Josh Cohen, who adds, “Breaking demanding business travelers out of their familiar patterns is an ongoing challenge for airlines.” And yes, Pearl Media’s Korean Air experience attempts an intriguing solution. It also looks pretty fun. Check it out for yourself if you’re in the neighborhood, and let us know what you think in the comments section.

Most Popular Stories on AgencySpy from the Last 7 Days

F**k Cancer: Friends of Nate Naylor Exceed Fundraising Goal

Nate NaylorCreative director Nate Naylor, who’s worked at the likes of W+K Amsterdam and Modernista! during his career, was recently diagnosed with lymphoma cancer and some friends set up a fundraising page to help pay for his astronomical medical bills. The response has been very positive: with 74 days left, they have already surpassed their goal by almost $15,000.

The fundraising effort was organized by Chris McPherson, Scott Murphy, and Jeff Church, who report that Nate had surgery back in October and “is currently into his 4th treatment of Chemo.” McPherson, Murphy, and Church, however, remain confident that Nate will beat lymphoma, noting that Naylor is “tough as nails and his attitude has been upbeat.”

While Naylor faces a tough holiday season in the hospital receiving chemo treatments, he can rest assured that he has the support of friends and colleagues. And before you feel too sorry for the guy, remember that he dated Scarlett Johansson for awhile.

Update: The above comment was meant ironically, and intended solely to inject some lightness into a very depressing subject (and not, in any way, to make light of Nate’s condition). I apologize if this offended anyone, especially those close to Nate. We here at Agency Spy wish Nate all the best, and a quick and full recovery.

Berlin Cameron United’s Holiday Card is Really, Really Weird

Berlin Cameron HolidayOne of the last items in our holiday coverage (we hope) may also be one of the strangest agency submissions of the season, which comes to us from New York-based Berlin Cameron United.

BCU’s version of the agency video holiday card is a weird one indeed, answering the question “What can Berlin Cameron bring you for the holidays?” with a barrage of gnomes, yeti costumes, dancing, beat boxing, and more yeti costumes, to name a few. Just don’t expect it all to make much sense as it’s more a menagerie of random, goofy ideas. We’ve definitely seen worse holiday cards this year, but I’m not sure we’ve seen a more bizarre one.Berlin Cameron Holiday 2

Advertising Jobs: CP+B, MRM//McCann, Creativefeed

This week, CP+B is hiring a frontend architect, while MRM/McCann needs an account supervisor. Creativefeed is seeking a project director for its digital news product, and SBG Media is on the hunt for an email marketing coordinator. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

CP+B

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Boston Based AMP Lets You ‘Cheerify’ Any Website

Just in case you didn’t get enough agency holiday cards, we’ve got one more leftover, this time from Boston-based agency AMP.

For their take on the holiday card, AMP created Cheerify, a site that can transform any webpage “into a winter wonderland with the click of a button.” Just type in a webpage in the input box and watch as Cheerify envelopes the site with the sights and sounds of the holiday season. You can also drag the Cheerify button to your bookmarks toolbar and press the button to transform any webpage into a winter wonderland. For an idea of what Cheerify does, check out the video above. Never before has your porn browsing experience been so festive.

Publicis Kaplan Thaler Creates First-Ever National Ad for Edmunds.com

Publicis Kaplan Thaler created the first ever TV spot for car shopping destination Edmunds.com to receive a national release. The spot, “Edmunds Price Promise,” debuted on Christmas Day during NBA programming on ABC and ESPN and “will remain in regular rotation on several networks through at least the next three months.”

“Edmunds Price Promise” highlights the price promise Edmunds offers its customers, “an instant, locked-in price that the dealer will honor,” while positioning Edmunds employees as “car people” — quite literally. While the humor falls flat, the national campaign will likely bring the company newfound exposure and the Edmunds Price Promise should be a selling point with its audience.

<< PREVIOUS PAGENEXT PAGE >>