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Archives: January 2014

Kmiec Out at Campbell Soup

adamkmiecWe’ve received word that Adam Kmiec, who’s spent nearly the last two years as director/global digital media and social media for Campbell Soup Co., is no longer with the company. No official word on where he’s headed to next but spies say that Kmiec has moved back to Chicago, where he last served as director/social media for Walgreens. During his career, Kmiec also worked on the agency side in production/account departments at Colle+McVoy, Draftfcb, Fallon and MARC USA

Friday Morning Stir

-Maxus helped negotiate a seven-figure sponsorship agreement between the National Geographic Channel and Jeep Grand Cherokee alongside the former’s programming in the UK.

-D&G/Mendelsohn Zien alum Claudia Caplan has joined MDC Partners as SVP/business development while Zihla Salinas has been brought on as SVP/business strategy & development.

-Meanwhile, DigitasLBi has revamped its media leadership, promoting Adam Shlachter to media activation head. link

-And now, a Super Bowl-themed infographic from Deloitte Digital. link

-Onken has launched a new campaign called “Just Good News” courtesy of UK agency Karmarama along with social media shop, Grape Digital (above).


Secret Weapon, Horizon Media Create Pig/Cow Hybrid for Jack in the Box

Secret Weapon Marketing and Horizon Media have a new spot for Jack in the Box set to run regionally during the Super Bowl.

The spot introduces the new Bacon Insider burger, a burger with bacon built into the patty, on top of the burger, and (in case that’s not enough bacon) bacon mayo. To introduce the new burger, the spot takes viewers to Jack’s fantastical farm, complete with a brioche barn, curly fry trees, and a creature called a bork — that would be the pig/cow hybrid. The cheesy spot, which feels the need to sing/narrate everything you see, ends with the creatures saying “Moink” (moo+oink, get it?).

Iwona Alter, VP of menu strategy & innovation for Jack in the Box, says in a statement, “What better way to honor America’s favorite pigskin tradition than by giving America a bacon burger unlike any they’ve ever tasted before? We didn’t just put bacon on the burger. We put bacon in the burger, on top of the burger, underneath the burger and mixed it in the special bacon mayo sauce!”

While America has the drunk munchies is clearly the right time to introduce your new bacon, bacon and more bacon burger, so the regional Super Bowl ad makes sense, even if it likely cost Jack in the Box a small fortune. And the ads’ cheesy antics and bork creature should appeal to kids, especially kids who really love bacon.

Organic Makes Creative Leadership Changes

organicccoWe’ve received confirmation that David Bryant, who joined Organic 15 months ago as chief creative officer Conor Brady, who left at the time for Huge, is no longer with the agency. Word is that Chris Kelly, ECD of Organic NY and Duane  Raupp, Detroit ECD, will take the lead on creative duties across network at the Omnicom-owned agency. Prior to Organic, Bryant served as ECD/digital at the likes of StrawberryFrog and Publicis. As for the new incoming creative leadership, Kelly spent the last 15 months as creative director at Wunderman prior to joining Organic as GCD while Raupp has had a few stints at the agency, last serving as VP/ECD out of its Detroit office.

Here’s a quick statement from Organic CEO, David Shulman: “Kelly and Raupp are exceptional digital creative leaders who both complement and collaborate naturally in their leadership of our clients and staff.  They drive spectacular work and impressive innovation, and both are recognized as outstanding mentors in developing talent. Together they are a powerful team to lead Organic creative.”

Thursday Odds and Ends


-Boston-based agency CTP, which works with the Red Sox and Microsoft among other clients, has appointed former Mullen VP David DeBeck to lead its business development and agency growth.

-Speaking of CTP, let’s look back on the Bud Bowl courtesy of one of its creators, Grant Pace (above).

-The One Club has extended One Show 2014 deadline to Feb. 14. link

-Wait, how much does Bank of America owe the government? link

-WPP’s GroupM has launched a new unit called Multicultural Marketing Analytics, which will be led by Mebrulin Francisco and will be focused on “researching, measuring and analyzing the performance of marketing initiatives targeting multicultural audience segments.”

-Interactive/OOH agency Pearl Media has appointed Jay Carella to the newly created position of director of business development/East Coast.

Fake Love, Droga5 Send Out #MorningWin Trophies for belVita

Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.

For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. Read more

And Now, Some Quick Canadian News

air-canada3After receiving word from our source up north, we can confirm that Ian Schwey, creative director of the last six years at Toronto-based Doug & Serge, has parted ways with the agency and is no on the freelance circuit. Prior to his time at D&S, Schwey served as a creative at the likes of Y&R, JWT and zig. Along with Schwey’s departure, we’ve been told by sources in the know that Challegers BBDO, JWT and Y&R, as well as, incumbent Publicis all pitched Rogers business this week and a decision is expected next month from the telecom giant.

Additionally, sources say that Cheil Canada has hired an art director to replace Jason Partrige who went to Sonic Boom as creative director. We’re checking in on this, please hold the line.

DDB Launches Seahawks-Inspired Print/Banner Campaign


DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl.

The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands for Seahawks. These ads continue the brand’s celebration of the Seattle Seahawks and their star Marshawn Lynch. Last night, Skittles began a charitable auction to benefit Lynch’s the Fam 1st Family Foundation. The auction’s three lots include “24 packs of Skittles Seattle Mix (one of them signed by Marshawn Lynch) and one unique Skittles covered item, such as a football, a helmet or a megaphone.” The bidding began at $100, with one of the lots’ current high bid at $5,700. DDB’s print campaign will run “tomorrow in the Seattle Times, and on Saturday in the Tacoma Tribune and The Olympian, and they will take over Skittles’ entire existing digital media buy starting today.”

Perfect Fools Offers KFC Customers Chance to Star in TV Ad

In a campaign that launches tomorrow KFC Russia and agency Perfect Fools are offering KFC customers the chance to star in their own television commercial.

Perfect Fools created MovieMatic, a machine designed “to direct, shoot, edit and post the footage to YouTube.” KFC customers can use the MoveiMatic to insert themselves into a KFC ad that will be uploaded to YouTube. Once their video is uploaded, “a receipt is printed with the URL and a reminder to watch their creation, share and invite friends to vote.” A “panel of experts” (your guess as to what that means is as good as ours) will then select the best of the bunch to air on Russian television. Technology utilized in the MovieMatic includes: “professional photography lights, two Canon 5D Mark III cameras, computers with bespoke software, storage drives, wifi router and phidgets for the control buttons, plus smaller light emitting gadgets and microphones.”

Piotr Rozanski, marketing director for YUM! Brands Russia said, “KFC is the first brand in Russia to star a customer in a TV campaign. The aim is to captivate, inspire customers, generate lots of brilliant videos showing off their acting and dancing skills, then get them involved in a popularity contest to make them a hero across Russia.”

The MovieMatic will be in Moscow for the next week, and then make a two week tour of St. Petersburg starting on February 19th. Contestants have five days following the creation of their video to generate as many votes as possible. The television commercial featuring the winning contestant will air on March 31st. You can view results here. Credits after the jump. Read more

‘Side Projects Get You Jobs’ Offers Free Side Project Ideas

Side Projects Get You JobsNeil Lopez (a copywriting student at Miami Ad School NY), Steve Torres (an art direction student at MAS NY), and Tim Noble (a copywriter in the industry) created “Side Projects Get You Jobs,” a side project offering up free side project ideas for others looking to expand their portfolio with side projects.

The creative trio points out the importance of side projects to help creatives stand out, while acknowledging that “coming up with the perfect idea can be tough.” So they offer up some of their own side project ideas for free (and because it makes an impressive side project). Visitors to the site are immediately met with an idea, such as “Make a Rocky style video of yourself training for the creative week ping-pong tournament.” They can then click on the “More” button for more ideas from Lopez, Torres, and Noble. Some highlights include: “Draw Middle Earth style maps of your booty calls,” “Stage a Tamagotchi Vs. Giga Pet death match,” “Start a Jesse and the Rippers cover band,” and “Write Mad Men spec pitches.” So if you’re looking for a side project to build up your portfolio but seem all out of ideas, head on over to Side Projects Get You Jobs and take one of theirs.