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Archives: March 2014

Arnold Cuts Some Staff

arnoldlogo-001We’ve received a statement from the Arnold camp to address some tips we’ve received today, mainly that the agency has cut some staff. According to sources familiar with the matter, we’re told, like usual, the number is lower than expected. We’re hearing in the range of approximately 20 staffers and according to the statement from the agency, perhaps we can shed some light.

“We can confirm a reduction in staff. This is never an easy situation, as it impacts people who have made a valuable contribution to our company. As we have re-engineered we have used the opportunity to ensure our talent mix reflects the strategic growth areas for our company  – namely, content enabled by new media platforms and technology  – products and services that are most important to our clients.”

Staff layoffs happened, FYI, in the New York and Boston offices.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Caviar Content Signs Beauty & Lifestyle Director Charles Mehling

Caviar LogoCaviar Content has just announced the signing of beauty and lifestyle director Charles Mehling for worldwide representation.

Mehling made his commercial debut with a campaign for Earl Jeans featuring supermodel Gisele Bündchen, with whom he has become a regular collaborator, including a recent Pantene campaign. In addition to Bündchen, Mehling’s enviable celebrity and supermodel portfolio includes work with Kate Moss, Jessica Alba, Gwyneth Paltrow, Zooey Deschanel, Jennifer Aniston, Naomi Watts, Natalia Vodianova, Karen Elson, Angela Lindvall and Georgia May Jagger. He’s worked with brands including Rimmel, Dove, BCBG, Budweiser, David Yurman, Garnier, Olay, Pantene and Smart Water.

Mehling launched his directorial career with Black Rebel Motorcycle Club’s debut music video, going on to work with artists including The Kooks, Emeli Sandé, The Script, Stereophonics, Kasabian and James Morrison. He also directed several music documentaries, most notably an in-depth biography of the Scottish singer/songwriter Paolo Nutini, as well as a short film entitled “For The First Time.”

“We are very excited by the signing of Charles to our roster! His work demonstrates a fantastic blend of beauty and fashion with strong natural performances,” said Sorcha Shepherd, EP at Caviar London. “He has a deep understanding of how to capture subtle human nuances that can really elevate a beauty & lifestyle piece into something truly engaging. The fact that he is also such an accomplished photographer makes him an even stronger contender in the world of advertising, where more and more brands are looking to find a solution for both stills and film in one great package.”

Here’s Cedric Devitt’s Announce About David Weinstock


In case you missed our post last week about leadership issues at MRY, here’s the statement from agency CCO Cedric Devitt regarding the co-creative leadership appointment of David Weinstock. Here’s the brief note.


For those of you who missed the update at 10@10, please join me and Matt B in congratulating David Weinstock on his new role as Chief Creative Officer.
Effective immediately, he will be sharing duties with me agency-wide.

Over the last 15 months David has been an amazing partner in leading the creative output of the agency. His work on Visa, Neutrogena, StubHub and Pizza Hut has been central to growing our business this year. In his new role, David will continue overseeing all creative work for our clients west of the Mississippi.

So when you see David, please be sure to give him a well-deserved hug and or chest bump.



P.S. He asked that I clarify that he is not moving to SF (yet;))”

Washington Olivetto to Be Honored with Clio Lifetime Achievement Award

Washington OlivettoThe Clio Awards announced today that WMcCann Brazil Chairman & McCann Worldgroup, Latin America & Caribbean CCO Washington Olivetto will receive the 2014 Clio Lifetime Achievement Award at the 55th annual awards show on October 1 at Cipriani in New York.

Olivetto is known around the world as an influential figure in the advertising industry, and in Brazil as an important cultural figure. His best known work includes iconic campaigns for Salvation Army, Nestle and Brazilian household staple BomBril, “which boasts the longest-running campaign with the same lead character,” with poster boy Carlos Moreno serving continuously from 1978 to 2004. Olivetto’s W/Brasil merged with McCann Erickson Worldwide’s Brazilian operations to form WMcCann in 2010, with operations based in São Paulo and Rio de Janeiro. WMcCann currently owns the two most popular campaigns airing in Brazil, for Bradesco, the biggest bank in Brazil, and Brazilian food company Seara. In 20o1, Olivetto won the Clio Awards’ Grand-Prix film award with a TV spot for Época Magazine. In addition to advertising, Olivetto is known in Brazil as a soccer mega-fan and expert, the creator of an ideological movement in the history of Brazilian soccer called “Democracia Corintiana.”

“Washington Olivetto is a name synonymous with innovation in the advertising industry,” explained Nicole Purcell, executive vice president, Clio Awards. “For decades, Washington’s work has been bringing Brazilian creative to the world and the most sophisticated thinking in global advertising to the Brazilian market. Defying contradiction, he’s at once a classic adman and a radical pioneer.”

“I’m exceptionally honored to receive the Clio Lifetime Achievement Award, in no small part on account of distinguished names of those who received the award before me,” said Olivetto. “I hope this award shines a light on the exemplary work being done around Latin America, and particularly in Brazil, which has been a source of inspiration and the greatest, most rewarding challenge I could have asked for.”



JWT CEO Sherman Moves on to EVP Role at Omnicom

Peter ShermanOmnicom has has just announced the appointment of Peter Sherman as executive vice president, where he will “report directly to John Wren on a series of major initiatives that include driving innovation and collaboration across the holding company’s client portfolio.”

Sherman joins Omnicom from JWT, where he served as CEO, North America, managing client relationships while overseeing the strategic direction and creative reputation of the region. He joined JWT in June of last year as CEO of its New York office and was promoted to CEO, North America in December. The agency had several important client wins during his time there. Prior to JWT, Sherman was executive vice president and managing director of BBDO Europe, leading 35 BBDO offices in 18 countries across the continent. Before the move, Sherman spent nearly five years as managing director of BBDO West in San Francisco, following eight years at BBDO New York during which he rose to executive vice president and senior account director.

“Peter has a proven track record of effectively managing some of BBDO’s largest clients and he certainly exemplifies our culture of creativity, collaboration and integrity,” said John Wren, president and CEO of Omnicom Group. “His global experience in multiple categories is perfect for the role of strengthening our relationships with our biggest clients by providing them with better and more integrated services. I am delighted he is returning to Omnicom.”

Monday Morning Stir

-Danish travel agency Spies Travel tapped Robert/Boisin & Like-Minded for a new campaign offering an “ovulation discount” for couples who conceive abroad (above)

-Wave Festival deadline extended to April 10th. link

-Peet’s Coffee signs e-commerce profit sharing deal with Razorfish. link

-Jack Daniel’s appoints Splendid for integrated rock and roll campaign. link

-MRC lifts viewable impression advisory for display advertising. link

Campfire Joins SapientNitro

handshaker-001SapientNitro announced on Friday that award-winning marketing agency Campfire would be joining their ranks.

Campfire was founded in 2007 by the producers of The Blair Witch Project and won OMMA Magazine’s “Small Agency of the Year” in 2011, and just last year they were awarded Advertising Age’s “Small Agency Campaign of the Year” for their digital and outdoor campaign launching the Cinemax show, Hunted. More recently, Campfire crafted Infiniti’s interactive “Deja View” spot.

“We’re thrilled to be joining SapientNitro, an agency that we see really breaking boundaries as storytelling advances through the application of technology,” said Jeremiah Rosen, president of Campfire. “In an environment where film is evolving from a passive medium to an active and increasingly interactive one, their passion for blurring the lines of media and driving the future of how consumers connect is in deep alignment with everything we have created at Campfire.”

Gaston Legorburu, worldwide chief creative officer of SapientNitro, echoed Rosen’s enthusiasm, saying, “The world around us continues to change, but fundamentally what connects people to each other is the power of a good story. What Campfire brings to our team is a mix of seasoned filmmakers and storytellers who leverage the latest technology to craft experiences that come straight out of the future.”

The moves marks the second creative addition to SapientNitro this year, following the acquisition of La Comunidad back in January.

Wunderman Acquires FusePump

FusePumpThe world’s largest digital agency network, Wunderman, has acquired FusePump Ltd., “a company specializing in product data and content for digital marketing.”

The move is designed to strengthen Wunderman’s data offerings in Europe. FusePump, based in London, helps companies in retail, travel, mobile and entertainment realize their digital potential by extracting “product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.”

Read more

Advertising Jobs: Sub Rosa, Magnani Caruso Dutton, Pearl Media

This week, Sub Rosa is hiring an experiential producer, while Magnani Caruso Dutton needs an art director. Pearl Media is seeking a creative director, and HIP Genius is on the hunt for a digital marketing manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.


Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Facebook Hires Deirdre Davi as Director of Marketing

b0a607898ffa25ea54af966c44e1923dDeirdre Davi has just joined Facebook as director of North American business marketing, where she will help “marketers understand how Facebook can drive results and develop go-to-market strategies for key product updates, initiatives, and more to support sales goals.”

She joins Facebook from Sterling Brands, where she served as executive vice president for 11 and a half years. At that position, Davi developed and maintained relationships with brands like Google, Intel and T-Mobile, partnering with these and other brands “to develop audience understanding, positioning strategy, and recommendations for products, initiatives, and programs.” For the past five years she has worked almost exclusively with Google on marketing and driving sales, as well as increasing “their thought leadership visibility and advertising revenue.”

Previously, Davi was co-founder and chief operating officer at software company Plurimi, where she was responsible for overseeing all daily operations and functional areas, including “sales and marketing, engineering and product management, client services and financial management.”