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Archives: September 2014

twofifteenmccann Invites You to ‘Leave Your Limits’ for Forza Horizon 2

twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.

Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.

“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.

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Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Friday Morning Stir

-Syria PSA by Unit 9 Films uses reverse chronology to deliver message (video above).

-Russian firm Oasis Beverages acquires Pabst Blue Ribbon.

-AB InBev may purchase SABMiller.

-Facebook ad revenues outpace daily time spent on the site.

-NBC has already sold between 70 and 80 percent of advertising time for the Super Bowl.

-Why agency people are unhappy.

-Top ten ads of the week.

Executive Producer Marc Calamia Leaving 360i

marc calamiaToday we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.

While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.

As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many porcine-themed promotions for Oscar Meyer (most recently “Wake Up and Smell the Bacon“).

While he started his career dancing and singing, Calamia also has extensive agency experience: prior to joining 360i four years ago, he served as both creative director and executive producer at New York’s Big Fuel Communications.

Internal memo after the jump.

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Staffing Changes at DigitasLBi Chicago

DLBi-2C-VHere’s a quick round-up of some recent VP-level changes at DigitasLBi Chicago:

  • VP and Group Director of Creative Strategy Shelley Rees joined the agency after a stint at JWT.
  • SVP of Media Aaron Hoiles left Digitas; we have no word on his destination.
  • VP/Group Director of Project Management Charles Chung joined Digitas after serving as senior manager/program director at SapientNitro. He previously held senior project manager positions at Razorfish and Wunderman.

 

Thursday Odds and Ends

-San Francisco-based agency Hub Strategy & Communication introduces the new Levi’s Stadium Museum in a 30-second spot (video above).

-Durham-based creative marketing agency The Republik transforms into a gallery with new campaign.

-SoCal-based full-service agency ELA was named the agency-of-record for American luxury kitchen appliance brand Thermador.

-Atlanta-based agency breensmith won creative duties for D4C, AMD and OnsiteRIS.

-Starcom MediaVest Group announced the addition of Sue Frogley in the new role of global commercial director.

-Kraft CMO Deanie Elsner explains the brand’s approach to “agile marketing.”

-What publishers should know about Facebook’s news feed changes.

-BBR Saatchi & Saatchi introduces Emojew, “The first Jewish emoji app that lets you send awesome text messages with funny Jewish-oriented icons to your family and friends.”

72andSunny Really Wishes You Would All Just ‘F*ck Off’

A question for the men in the audience: have you ever mentored a young person? The answer is almost certainly no, but Esquire wants to change that with the help of 72andSunny and its new “Mentoring Project.

In short, the magazine enlisted a bunch of celebrities along with three ad agencies to try and sell the virtues of the practice to its uber-sophisticated readers. These spots, which will appear in the magazine as well as on its website/social feeds and video channel, aim to “puncture [the] stuffiness” that leads so many men to sit at home rather than reaching out to the young dudes who need their wisdom.

72_Esquire_Burger

The idea is that mentoring is a bit less intimidating when framed as a simple sharing of manly pleasures. As the copy on the above ad puts it:

“That idea can seem paralyzing — like we have to be Aristotle or George Washington or something.

But you don’t need to be a philosopher or scholar, boy scout or saint. Men learn by doing. Go. Eat burgers bigger than your head. Together.”

Two more after the jump.

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Les Gaulois Shares Dog’s Stretching Routine for Citroën

Parisian agency Les Gaulois has a new spot for Citroën aimed squarely at canine fans.

In the spot, a Citroën makes a pit stop in the middle of a road trip. The mutt, aware that there won’t be another stop for some time goes through a lengthy stretching routine. It’s a simple, cute way to show the vehicle’s fuel efficiency and what’s not to like about a dog going through a human-like stretching routine? It also acts as something of a thematic follow-up to last year’s “Dog Romance.”

Y&R Hires Top Planner from R/GA

delange2In quick staffing news, Dick de Lange has left R/GA after working in its planning department for more than three years to assume the top role at Y&R.

de Lange joined R/GA in August 2011 after spending just over a year as head of group planning at JWT New York. Prior to that stint, he spent five years with Saatchi & Saatchi, splitting that time between the agency’s Sydney and New York offices. He also spent most of a decade with DDB in Amsterdam, Sydney and Chicago.

While de Lange joined R/GA to run the Nike account, he most recently worked on Samsung global — and Adweek tells us that his hire serves to replace outgoing planner Hope Cowan.

Since de Lange will lead the department, he will work on all of the agency’s existing accounts.

DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. Read more

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.

The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:

It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.

The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.

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