It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and directed this Dior video, designed limited-edition Dom Perignon labels, and teamed up with Alyssa Milano to create a line of lycra-based workout leggings.
The latest addition to his marketing oeuvre is this :30 spot for Rouge Louboutin, Christian Louboutin’s $50 nail polish that lets fashionistas match their mani/pedi to the brand’s iconic red-bottomed shoes.
That was exactly as strange as we expected it to be–though it still amounted to a more coherent narrative than Inland Empire.
After watching the spot several times, one begins to wonder whether Lynch, sensing that Louboutin must be trolling its customers by attempting to sell them $50 bottles of nail polish, is simply perpetuating the scam with this dreadful mishmash of New Age-y music and terrible computer graphics that was probably called “transcendent” by a team of marketing executives.
The question: how would a client respond to a spot like this one from an agency?