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DDB ‘Drinkable Book’ Spot Shows How Paper Can Purify Water

FCB Mayo recently showed us how a billboard can help purify the air…but can a specially designed paper book turn sewage into drinkable water?

This spot from DDB New York, supporting a project sponsored by nonprofit Water Is Life, adopts the same relatively straightforward documentary-style approach as other spots in the partnership.

While this particular ad presents less of a personal story than previous collaborations, it does allow for a glimpse into the development of a fascinating invention.

Credits when we receive them.

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Copywriting: Creative Ad Writing

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