TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

DDB Launches Seahawks-Inspired Print/Banner Campaign

-16

DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl.

The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands for Seahawks. These ads continue the brand’s celebration of the Seattle Seahawks and their star Marshawn Lynch. Last night, Skittles began a charitable auction to benefit Lynch’s the Fam 1st Family Foundation. The auction’s three lots include “24 packs of Skittles Seattle Mix (one of them signed by Marshawn Lynch) and one unique Skittles covered item, such as a football, a helmet or a megaphone.” The bidding began at $100, with one of the lots’ current high bid at $5,700. DDB’s print campaign will run “tomorrow in the Seattle Times, and on Saturday in the Tacoma Tribune and The Olympian, and they will take over Skittles’ entire existing digital media buy starting today.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!