TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

DDB’s Rodgers Townsend Agency Livens Up the Office for The Hartford

DDB’s Rodgers Townsend agency, St. Louis, pumps some life into the office (via jams) for The Hartford, in the latest iteration of its “Play On” campaign.

The agency collaborated with The Hartford, which provides insurance to small companies, for the interactive YouTube video. Viewers choose a genre of music, and then the office breaks into a spontaneous dance party, before promptly returning back to work. It’s well worth a view for a quick chuckle. We recommend “Retro Tech” and “Renaissance,” although you can’t really go wrong.

“We wanted to connect people to the message, when the unforeseen happens, The Hartford helps businesses prevail,” Steve Jones, assistant VP-marketing, small commercial at The Hartford, explained to AdAge. “This time, we wanted to do something fun and engaging that’s right for social channels and online.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!