The Ad Council has partnered with Ian Schafer’s Deep Focus to get a push in the 21 Century. The interactive company has created the Exponential Action Network (EAN). Users will be presented with a list of Ad Council causes (autism, literacy, reckless driving, etc) and choose they want to support. A widget will be generated that can be posted on all sorts of social media sites. Basically, the Ad Council is going digital. As people sign up and friends join the cause, the image of users grows in real time. The widget also holds videos, news, etc.
In a press release, Schafer said: “These customizable widgets serve as a means to educate, inspire, and provide audiences with the information and tools they need to change behavior and encourage others to do the same.”
Everyone? This is the Ad Council. Ad Council, this everyone. We’re happy to welcome you to the club.