TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Deep Focus Drags The Ad Council Into The 21st Century

adcoucilwidget.jpg

The Ad Council has partnered with Ian Schafer’s Deep Focus to get a push in the 21 Century. The interactive company has created the Exponential Action Network (EAN). Users will be presented with a list of Ad Council causes (autism, literacy, reckless driving, etc) and choose they want to support. A widget will be generated that can be posted on all sorts of social media sites. Basically, the Ad Council is going digital. As people sign up and friends join the cause, the image of users grows in real time. The widget also holds videos, news, etc.

In a press release, Schafer said: “These customizable widgets serve as a means to educate, inspire, and provide audiences with the information and tools they need to change behavior and encourage others to do the same.”

Everyone? This is the Ad Council. Ad Council, this everyone. We’re happy to welcome you to the club.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!