Sitting in Mediaistro Circus — yes, shameless self-promotion is about to ensue. Guys, please don't nail me to the wall for giving away this info.

Based on what I'm seeing, there's a lot to be said for the continuation of online video. More after the salta (that's Spanish for jump).

It's crazy to see how far behind I am in the latest iterations of online video and the endless possibilities for cross-promo. I can't imagine the big shops going for some of the stuff I'm seeing, but the smart ones will take the time to learn about what's going on here.

Right now we're talking about TwitterVision, FriendFeed, Flickr (more than your average photo site!) and a bunch of other names I've never heard of.

It's about using all the tools you have to broadcast your content — and it's creating a new media type that can't be chased. Trying to figure out how to liveblog. Bear with me.